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$142k–$167k/yr
Full-time
bachelor degree
Medical Coverage, Dental Coverage, Vision Coverage, Paid Time Off, Holiday Pay, Vacation
Posted 42d ago
~40 hrs/week
Responsibilities
The CDP Product Manager owns the product vision, roadmap, and strategy for the Customer Data Platform to drive personalization across marketing channels. They serve as the primary integration point between marketing, loyalty, and technology teams to ensure the platform delivers measurable business value.
Requirements
Requires a bachelor's degree and 5-10+ years of experience in product management, Martech, or CDP. Candidates must have hands-on experience with data dictionaries, identity resolution, and the ability to influence in a matrixed environment.
Full job description
JOB SUMMARY:
The Customer Data Platform (CDP) Product Manager is responsible for value realization of one of Choice’s key Martech platform investments through identifying customer problems and business needs and identifying solutions leveraging CDP capabilities that drive personalization and activation across Choice’s marketing and digital channels. This role owns the product vision, roadmap prioritization, platform strategy, and tradeoff decisions related to CDP use cases and capabilities and serves as the central feasibility gate, delivery owner, and integration point between marketing, loyalty, analytics, and technology teams to ensure CDP investments deliver measurable business value. In addition, this role continuously seeks to uplevel Choice’s existing campaigns and customer journeys through CDP adoption, ideation, creating a use case backlog, and roadmapping future capabilities. The CDP Product Manager workshops use cases and future capabilities with business leaders throughout Choice to ensure alignment in advance of execution. This role will also ideate on how the CDP can enhance franchisee and company processes. This role reports directly to the Sr. Director of Loyalty Operations and will include an audience manager as a direct report.
Note: This role is not eligible for visa sponsorship now or in the future.
RESPONSIBILITIES:
Own and refine intake and governance process to capture and identify incoming Martech and Loyalty requests and opportunities suitable for Customer Data Platform (CDP) current or planned capabilities
Partner with marketing channels and commercial leaders on CDP roadmap, decision framework, and use case backlog to drive adoption and faster time-to-market for initiatives
Work with technical and enterprise counterparts on continuous development of CDP capabilities and manage enterprise project work related to the platform
Identify early data, identity, privacy, or orchestration dependencies and provide input on complexity, risk, and reuse of CDP work to inform enterprise prioritization
Act as a core scoping partner to reduce rework and reuse of capabilities, validate technical feasibility of proposed audiences, triggers, and journeys and confirm data availability, readiness, and quality across source systems
Define CDP build approach (segment based, real-time‑ trigger, batch, journey orchestration) in conjunction with audience manager as well as test and learn approach
Own delivery of CDP specific‑ work (segmentation, triggers, journeys, data enablement) by coordinating delivery with marketing channels and the loyalty tool product manager
Coordinate closely with Loyalty Promo Program Management and other martech product partners to ensure work doesn’t fall between teams and initiatives are coordinated across teams
Owns measurement strategy and value realization for CDP-driven initiatives including testing approach and success metrics, providing progress updates and outcomes in Martech Product QBRs and leadership readouts.
QUALIFICATIONS:
Education Requirements
Bachelors required
Employment Experience
5-10+ years of experience in product management, Martech platforms, customer data platforms, marketing segmentation, personalization
Ability to assess customer problems and define and implement an end-to-end solution using Martech capabilities
Technical Skills
Hands-on experience with Customer Data Platforms and experience leveraging customer data dictionaries and profiles to augment campaigns, digital channel personalization, and customer journeys
Strong understanding of data modeling and ingestion, identity graph design and resolution, segmentation, and activation within and across marketing channels
Additional Skills & Competencies
Ability to operate in a highly matrixed environment and influence without direct authority
Salary Range
The salary range for this position is $142,212 - $167,309. In addition to the annual salary, this role is eligible for an annual bonus based on the terms of Choice's Management Incentive Plan (MIP).
Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few:
Competitive compensation and benefits, including medical, dental, and vision coverage
Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
Financial benefits for retirement and health savings
Employee recognition programs
Discounts at Choice hotels worldwide
About Choice
Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We’re the hotel company for those who choose to bet on themselves — the striver, the dreamer, the entrepreneur — because that’s who we are, too.
At Choice, we are united by the simple belief that tomorrow will be even better than today — for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward — giving our work at Choice a purpose larger than our business.
Our corporate office locations:
North Bethesda, MD — Located at Pike & Rose, our worldwide headquarters is less than 15 miles from Washington, D.C., one block away from the North Bethesda Metro station, with easy access to I-495, complimentary parking, electronic charging stations, restaurants and retail.
Scottsdale, AZ — Located at the northwest corner of Loop 101, the Scottsdale office is home to our technology, eCommerce and customer service organizations, with easy access to complimentary parking, electronic charging stations, restaurants and retail.
Minneapolis, MN — Select roles are based in our Minneapolis office on Highway 394, near the intersection with Highway 100, only five minutes from downtown.
Field/Remote — Select roles designated as field/remote will require associates to work from a home office, connecting virtually with Choice team members and leadership on Zoom, with possible required travel depending on the role.
Choice’s Cultural Values
Welcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show Integrity
Choice’s Leadership Principles
Act with Intention | Lead with Authenticity | Grow & Deliver
Related keywords
Customer Data PlatformCDPMartechPersonalizationIdentity GraphData ModelingSegmentationJourney OrchestrationLoyalty OperationsProduct RoadmapData IngestionActivationBusiness Value RealizationGovernance ProcessTechnical Feasibility
A collection of 22 guest-first hotel brands. Where you are in business for yourself, not by yourself.
Industry
Hospitality
Company size
1,001-5,000 employees
Headquarters
North Bethesda, Maryland
LinkedIn followers
115,259
Total funding
$600M
Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. The challenger in upscale and a leader in midscale and extended stay, Choice® has nearly 7,500 hotels, representing more than 630,000 rooms, in 45 countries and territories. A diverse portfolio of 22 brands that range from full-service upper upscale properties to midscale, extended stay, and economy enables Choice® to meet travelers' needs in more places and for more occasions while driving more value for franchise owners and shareholders. The award-winning Choice Privileges® rewards program and co-brand credit card options provide members with a fast and easy way to earn reward nights and personalized perks. For more information, visit www.choicehotels.com. At our worldwide corporate headquarters in the Washington metropolitan area (North Bethesda, MD), our IT center in Scottsdale, AZ, and Minneapolis, MN, and through our associates across the globe, we keep those hotels humming by serving as a champion for our franchisees. When you #MakeItYourChoice, you will have the environment, the tools, and the momentum to drive your career and organizational success.
Offices: 915 Meeting St, North Bethesda, Maryland 20852, US · 18615 Claret Drive, Scottsdale, AZ 85255, US
Based on 489 listings with disclosed salaries, most hospitality jobs in Maryland pay between $50k–$109k per year. Individual offers vary with seniority, company size, and specialization.
How many Hospitality jobs are open in Maryland right now?
There are currently 3,982 open hospitality positions in Maryland listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Hospitality roles in Maryland?
Companies currently hiring include Domino's, Starbucks, Compass Group, Royal Farms, Marriott International Hotels, Inc., among others. Browse the listings above to see every active employer.
Are there remote or hybrid Hospitality jobs in Maryland?
Yes — 188 of the 3982 open hospitality positions offer remote or hybrid work (77 remote, 111 hybrid).
How do I apply for Hospitality jobs in Maryland?
Each listing links directly to the employer's application page. Apply early — fresh listings get the most recruiter attention in the first two weeks.