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Full-time
Posted 33d ago
~40 hrs/week
Responsibilities
The role involves managing the Salesforce platform and optimizing lead management processes to improve sales funnel performance across APAC and Greater China. The specialist will act as a subject matter expert for dealer partners to enhance customer engagement and drive digital performance marketing campaigns.
Requirements
Candidates should have experience with CRM platforms, ideally Salesforce, and a background in automotive, luxury, or premium retail. Fluency in English is essential, while proficiency in Mandarin Chinese or Japanese is highly beneficial.
Full job description
CRM Specialist – APAC & Greater China
Based in China | Regional Role | Travel Across APAC & Greater China
The best CRM professionals don't see data. They see people.
They understand that every enquiry, event registration, showroom visit and digital interaction tells a story. More importantly, they know how to turn those moments into meaningful customer experiences that build loyalty, strengthen relationships and ultimately drive sales.
That's exactly the opportunity waiting here.
As Aston Martin continues to grow across APAC and Greater China, we're looking for a CRM Specialist to help shape how one of the world's most iconic luxury brands connects with customers across 13 markets and a network of 34 dealer partners.
This isn't a role where you'll simply maintain a database and send reports.
You'll be the person helping our regional teams and dealer partners understand what great customer engagement looks like. You'll take ownership of our Salesforce platform, optimise lead management processes, improve sales funnel performance, and ensure every opportunity is captured, nurtured and converted as effectively as possible.
You'll be joining a small but ambitious regional marketing team that sits at the centre of everything from retail campaigns and digital marketing through to new model launches, customer experiences and Formula One activations. If you've ever wanted to combine CRM expertise with a world-class luxury brand operating across some of the most exciting markets in the world, this is your chance.
One week you could be analysing lead conversion performance across the region, identifying opportunities to improve the customer journey and helping dealers maximise results. The next, you could be supporting a major launch event, ensuring every lead is captured seamlessly and followed up effectively through Salesforce.
You'll work closely with dealer partners across APAC and Greater China, acting as both a trusted advisor and a subject matter expert. From supporting local marketing activity and monitoring marketing investment, through to improving reporting, processes and campaign performance, you'll play a key role in helping our partners deliver exceptional customer experiences while achieving commercial objectives.
Digital performance marketing will also form an important part of your role. Working alongside agency partners and internal stakeholders, you'll help drive campaigns that deliver measurable results, using data and insight to continuously improve effectiveness and return on investment.
You'll also manage and enhance our Retail HUB platform, ensuring dealer partners have access to the tools, assets and resources they need to bring the Aston Martin brand to life in their markets.
We're looking for someone who enjoys asking questions, challenging convention and finding smarter ways of working. Someone who can confidently move between analysing data, building relationships and influencing stakeholders. You'll be naturally curious, commercially aware and motivated by seeing the impact your work has on customer engagement and business performance.
You'll likely have experience working with CRM platforms, Salesforce would be ideal, and understand how data, technology and marketing come together to create exceptional customer journeys. Experience within automotive, luxury or premium retail environments would be advantageous, but most importantly we're looking for someone who genuinely enjoys using insight to improve customer experiences and drive results.
Fluency in English is essential, and additional language skills such as Mandarin Chinese or Japanese would be highly beneficial given the regional nature of the role.
In return, you'll have the opportunity to work across multiple markets, cultures and functions while helping to shape customer engagement strategies for one of the most recognised luxury brands in the world.
If you're looking for a role where you can influence strategy, improve performance, support major regional campaigns and make a visible impact across an entire region, we'd love to hear from you.
Hiring Manager: Stephan Galla
Grade: 9
Belong at Aston Martin
At Aston Martin, we believe that the stunning beauty, craftsmanship, and artistry that define our brand come from the diverse voices and talents of our extraordinary team. We are committed to fostering a culture where everyone feels valued, respected, and empowered to thrive.
Your unique perspectives, shaped by your education, culture, ethnicity, race, gender identity, sexual orientation, age, religion, abilities, and more, are what make us stronger and more innovative. We celebrate the richness of diversity and actively seek individuals who bring something new to the table.
If you require any accommodations or support during the application process, please don’t hesitate to reach out. We’re here to ensure that you can bring your best, in every way.
Let’s build something remarkable together.
The post holder will be required to comply with all policies and procedures issued by and on behalf of Aston Martin Lagonda Ltd
The Official LinkedIn of Aston Martin. #INTENSITYDRIVEN
Industry
Motor Vehicle Manufacturing
Company size
1,001-5,000 employees
Founded
1913
Headquarters
Gaydon, Warwick
LinkedIn followers
600,176
Total funding
$2.5B
Aston Martin. The pinnacle of automotive engineering underpinned by the strongest portfolio of cars in the brand’s history.
Housed at Gaydon, Warwickshire, Aston Martin is a collective with a clear vision to become the most desired ultra-luxury brand. This belief is solidified by five values: Unity, Openness, Trust, Ownership and Courage with a commitment to make a great place to work and developing the finest talent. All this whilst connecting drivers across the world to the very soul of the car. A pulsating experience that races through every disc, every capillary of the bloodstream.