1. Propósito de la posición Responsable de crear una comunidad en torno a la marca o empresa a través del uso de redes sociales. Actúa como el enlace entre el público digital, la empresa y sus productos. Encargada de ges…
Skills: Community Management, Paid Media, Content Strategy, Meta Ads, Google Ads
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Full-time
bachelor degree
Posted 1d ago
~40 hrs/week
Spanish
Responsibilities
Responsible for building and managing the brand's online community through engaging content and interaction. Additionally, the role involves implementing, optimizing, and analyzing paid social media advertising campaigns to meet business objectives.
Requirements
Requires an advanced student in Advertising, Marketing, or Communication with proven experience as a Community Manager and in Paid Media. Must be proficient in Meta Ads, Google Ads, Google Analytics, and possess intermediate English skills.
Full job description
1. Propósito de la posición
Responsable de crear una comunidad en torno a la marca o empresa a través del uso de redes sociales. Actúa como el enlace entre el público digital, la empresa y sus productos. Encargada de gestionar la relación con los usuarios mediante la creación de contenido de interés que genere engagement y fomente la interacción. Además, es responsable de la implementación y seguimiento de campañas de publicidad paga en redes sociales, así como del análisis de su desempeño, segmentación de audiencias y optimización continua para alcanzar los objetivos de comunicación y negocio.
2. Actividades Específicas
Optimizar los perfiles en las diferentes plataformas sociales definidas por la empresa para interactuar con clientes y comunidades.
Planificar y programar las publicaciones en cada medio en conjunto con las agencias de publicidad y/o el equipo interno de Grupo Dokka.
Definir y comunicar las normas, estilo y tono de comunicación para dialogar con los usuarios y responder a sus comentarios y consultas.
Identificar, contactar y fortalecer relaciones con influencers y líderes de opinión del sector previamente definidos, así como con los canales seleccionados.
a. Continuación Actividades Específicas
5.Monitorear de forma constante las actividades en redes sociales.
6.Elaborar reportes de monitoreo y desempeño de las redes sociales de la empresa; revisar periódicamente indicadores como "me gusta", clics, comentarios y participación, brindando retroalimentación sobre la actividad en cada plataforma.
7.Conocer a fondo el público objetivo, sus intereses y preocupaciones, con el fin de definir estrategias y tácticas para la creación de contenido único y de valor, en colaboración con el Gestor de Contenidos y/o los proveedores.
8.Identificar preferencias y necesidades de los usuarios para aumentar la base de seguidores, fortalecer el engagement y fomentar la comunicación mediante un diálogo bidireccional.
b. Continuación Actividades Específicas
9.Monitorear las menciones y percepciones de las marcas en redes sociales, manteniéndose al tanto de lo que se dice sobre ellas en el entorno digital.
10.Actuar con criterio ante situaciones de crisis de reputación online, siguiendo las directrices establecidas por el área de Mercadeo Digital.
11.Crear, gestionar y optimizar anuncios pagos en la plataforma de Meta.
12.Tener un conocimiento sólido sobre la estructura y componentes necesarios para desarrollar campañas digitales efectivas.
13.Crear audiencias y realizar segmentaciones adecuadas según los objetivos definidos.
14.Cualquier otra asignación solicitada por la jefatura
c. Continuación Actividades Específicas
6. Contexto
a. Desafíos
Responsable de la relación con los usuarios con las RRSS de la empresa y sus productos, generando información de interés, que genere engagement y fomente su interacción. Además, debe implementar, optimizar y dar seguimiento a las campañas de pauta digital, asegurando el cumplimiento de los objetivos de comunicación y contribuyendo a los resultados del negocio mediante una mejora continúa basada en análisis y datos.
Conocimientos, experiencia y habilidades
Preparación Académica
Estudiante avanzado de publicidad, mercadeo, ciencias de la comunicación colectiva o áreas a fin.
Experiencia Laboral
Experiencia comprobada como Community Manager, Paid Media
Competencias
Adaptabilidad (Caliper)
Responsabilidad (Caliper)
Comunicación (Caliper)
Compostura y Resiliencia (Caliper)
Capacidad de Decisión (Caliper)
Enfoque al Servicio (Caliper)
Requisitos Adicionales
Inglés intermedio
Manejo de RRSS (facebook, Instagram, Twitter y TIK TOk, Linkedln)
Microsoft Office intermedio
Manejo de META Ads, Google Ads, Google Analytics
Related keywords
Social Media ManagementEngagementMeta AdsGoogle AdsGoogle AnalyticsPaid MediaCommunity ManagerDigital MarketingAudience SegmentationKPIsInfluencer MarketingOnline Reputation ManagementFacebookInstagramTwitterTikTok
How many Data & Analytics jobs are open in San José, Costa Rica right now?
There are currently 103 open data & analytics positions in San José, Costa Rica listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Data & Analytics roles in San José, Costa Rica?
Companies currently hiring include Genpact, Software Mind, Amazon, Critical Mass, Accenture, among others. Browse the listings above to see every active employer.
Are there remote or hybrid Data & Analytics jobs in San José, Costa Rica?
Yes — 54 of the 103 open data & analytics positions offer remote or hybrid work (13 remote, 41 hybrid).
How do I apply for Data & Analytics jobs in San José, Costa Rica?
Each listing links directly to the employer's application page. Apply early — fresh listings get the most recruiter attention in the first two weeks.