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Chef·fe de pratique marketing par courriel | Email Marketing Practice Lead
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Full-time
4.5 Day Work Week, Hybrid Work Model, 3 Weeks Vacation, 5 Flex Days, Agency Closed Between Christmas And New Years, Health And Dental Insurance
Posted 25d ago
Apply by Oct 18
~40 hrs/week
Responsibilities
Lead the end-to-end success of the email and SMS marketing service line, including strategy, execution, and optimization. Act as the primary internal reference for selling and expanding relational marketing mandates while managing a small team of freelancers.
Requirements
Requires over 4 years of technical email marketing experience in e-commerce or B2B, with at least one year in an agency setting. Must be fluent in both English and French and possess deep expertise in platforms like Klaviyo and Mailchimp.
Full job description
La vie chez Bloom
Rejoignez l’équipe dynamique de Bloom, une agence numérique innovante avec des bureaux à Montréal et Toronto. Ici, on place la flexibilité, le bien-être de nos employés et l’équilibre entre vie professionnelle et personnelle au cœur de nos priorités.
Depuis 19 ans, nous sommes fiers d’être reconnus comme l’un des meilleurs employeurs au Canada. Avec plus de 75 spécialistes passionnés, nous aidons les marques à se démarquer en ligne grâce à une approche marketing 360. Bloom offre un modèle de travail hybride, et nos entrevues se déroulent par vidéoconférence. Certains postes peuvent nécessiter des rencontres en personne.
Le ou la candidat·e idéal·e
Nous recherchons un·e leader stratégique et technique possédant une expertise approfondie en marketing relationnel et une maîtrise des plateformes telles que Klaviyo, Mailchimp et HubSpot. Notre candidat·e idéal·e combine un esprit entrepreneurial pour faire croître notre offre de services avec la rigueur nécessaire pour exécuter des campagnes de haute performance. Professionnel·le bilingue et hautement organisé·e, vous êtes aussi à l'aise pour diriger des présentations clients que pour encadrer des équipes collaboratives. Nous valorisons les personnes proactives qui adoptent l'innovation — comme les flux de travail assistés par l'IA — et qui s'épanouissent dans un environnement inclusif où la contribution de chaque expert·e est essentielle à notre croissance collective.
Aperçu du rôle
En tant que Chef·fe de pratique, Marketing courriel et SMS, vous serez responsable du succès de A à Z de notre offre de service en marketing relationnel : stratégie, exécution, optimisation et croissance. Vous bâtirez et gérerez des campagnes performantes sur diverses plateformes (Klaviyo, Mailchimp, HubSpot, Salesforce), tout en agissant comme référence interne principale pour la vente et l'expansion des mandats au sein de l'agence.
Vous participerez activement à la prestation de services, tout en dirigeant une petite équipe (incluant 1 à 2 pigistes) pour soutenir la production récurrente. Votre objectif sera de faire progresser la pratique afin de pouvoir, à terme, déléguer davantage et vous concentrer sur l'évolution stratégique du département.
Responsabilités clés
Prestation client : Stratégie, configuration et exécution
Gérer les programmes de courriels et SMS de bout en bout, de la stratégie initiale à l'optimisation continue, en fonction des objectifs de croissance des clients.
Concevoir des stratégies de cycle de vie (accueil, fidélisation, rétention, etc.) en agissant comme expert technique (ESP/CRM).
Analyser les performances et transformer les données en actions concrètes via des tests et des rapports clairs pour les clients.
Soutien aux ventes : Croissance de la pratique
Agir en tant que personne-ressource de l'agence pour vendre et élargir les services de marketing relationnel.
Soutenir la phase de découverte et concevoir des solutions adaptées aux besoins des clients (portée des travaux, feuilles de route).
Participer aux pitchs, façonner l'offre de services et identifier proactivement des opportunités de vente croisée.
Gestion de pigistes
Coordonner le travail de 1 à 2 pigistes sur des projets récurrents en assurant la qualité et le respect des échéanciers.
Établir et maintenir des normes de qualité (QA) et des processus pour assurer une livraison rentable et évolutive.
Connaissances et compétences
4 ans+ d'expérience concrète en marketing par courriel technique (e-com ou B2B), incluant la stratégie et l'exécution.
1 an+ d'expérience en agence (ou environnement multi-clients).
Maîtrise de Klaviyo et Mailchimp (Salesforce et HubSpot sont des atouts majeurs).
Capacité démontrée à créer des stratégies de cycle de vie complexes (pas seulement des infolettres).
Solide compréhension des fondamentaux : délivrabilité, segmentation, croissance de listes et tests.
Maîtrise de l'anglais et du français, à l'écrit et à l'oral, pour communiquer efficacement avec notre clientèle bilingues ainsi que les membres de l'équipe internationale/nationale;
Grand sens de l'organisation : capacité à gérer plusieurs priorités de front sans compromettre la qualité.
Atouts
Expérience avec les outils d'IA pour accélérer la production créative.
Familiarité avec Figma, Figma Buzz pour la collaboration sur le design des courriels.
Chez Bloom, nous offrons
Avantages
La semaine de travail de 4,5 jours;
Modèle de travail hybride, comprenant la flexibilité de travailler depuis chez vous, vous offrant ainsi un équilibre parfait entre vie professionnelle et personnelle, tout en favorisant la productivité;
3 semaines de vacances et de 5 jours flexibles;
Agence fermée entre Noël et le Nouvel An;
Assurance maladie et dentaire;
Accès à la télémédecine;
(PAE) Programme d’aide aux employés;
Régime de participation différée aux bénéfices et régime d'épargne-retraite;
Flexibilité pour travailler de n'importe où dans le monde pour une certaine période de temps (certains postes peuvent exiger que vous soyez présent au bureau, cet avantage est offert aux Bloomers permanents à temps plein qui remplissent les conditions minimales);
Horaire de travail flexible;
Activités de consolidation d'équipe virtuelles et en personne;
Formation et certifications;
Programme de reconnaissance : nous donnons et recevons des points par le biais de notre plateforme de reconnaissance par les pairs, où vous accumulez des points pour obtenir la récompense ou la carte-cadeau de votre choix;
Remises d'entreprise sur les lunettes, les lunettes de soleil, les lentilles et autres.
À nos bureaux
Bureaux à Montréal et à Toronto, facilement accessibles par les transports en commun;
Réductions sur les transports en commun avec Opus & Cie;
Collations santé, café et thé gratuits;
Espace de travail collaboratif;
Parking à vélo au bureau.
Merci pour votre intérêt
Nous remercions sincèrement tous les candidats qui posent leur candidature, mais nous ne communiquerons qu'avec ceux qui auront été sélectionnés pour une entrevue.
Bloom est un employeur qui souscrit au principe de l'égalité d'accès à l'emploi et s'engage à prendre toutes les mesures d'adaptation nécessaires, sur demande, pendant toute la durée du processus de recrutement et de sélection.
Life at Bloom
Join the dynamic team at Bloom, an innovative digital agency with offices in Montreal and Toronto. Here, flexibility, employee well-being, and work-life balance are at the heart of our priorities.
For 19 years, we’ve been proud to be recognized as one of Canada’s top employers. With over 75 passionate specialists, we help brands stand out online through a 360 marketing approach. Bloom offers a hybrid work model, and our interviews are held via video conference. Some roles may require in-person meetings
Our Ideal Candidate
We are looking for a strategic and technical leader with deep expertise in lifecycle marketing and platforms like Klaviyo, Mailchimp, and HubSpot. Our ideal candidate combines an entrepreneurial mindset to grow our service line with the hands-on discipline to execute high-performing campaigns. As a bilingual and highly organized professional, you are equally comfortable leading client presentations and managing collaborative teams. We value proactive individuals who embrace innovation—such as AI-driven workflows—and thrive in an inclusive environment where every expert's contribution is key to our collective growth.
Role Overview
As our Email & SMS Marketing Lead, you’ll own the end-to-end success of our email marketing service line—strategy, execution, optimization, and growth. You’ll build and run high-performing campaigns across platforms like Klaviyo, Mailchimp, HubSpot, and Salesforce (e.g., Marketing Cloud / Account Engagement), while also acting as the primary internal reference for selling and expanding email marketing engagements within the agency.
You’ll be hands-on in delivery, confident working directly with clients, and organized enough to lead a small pod, including 1–2 freelancers, to support recurring production and specialized tasks.
We want to grow the practice, and as soon as we bring in new talent you’ll be able to delegate and focus on improving the department.
Key Responsibilities
Client Delivery: Strategy, Build, Execution
Own email and SMS programs end-to-end, from strategy and platform setup through execution, testing, and ongoing optimization, aligned to client growth objectives.
Design and manage lifecycle and campaign strategies (e.g. welcome, nurture, retention, re-engagement) while acting as the technical subject matter expert for ESPs/CRMs and email best practices.
Analyze performance and translate data into action through experimentation, optimization, and clear client-ready reporting that demonstrates impact and next steps.
Sales Support: Grow the Email Marketing Practice
You will be the agency’s point person for selling and expanding email marketing services. This is a core part of the role.
Support email marketing discovery and solution design, translating client needs into clear scopes, roadmaps, and measurable outcomes.
Support proposals and pitches, shape service offerings, and proactively identify upsell and expansion opportunities within existing accounts.
Enable internal teams to sell email marketing effectively through documentation, case studies, and shared best practices.
Manage Freelancers
Manage and coordinate 1–2 freelancers on recurring projects, ensuring quality, consistency, and timely delivery.
Establish and maintain standards, processes, and QA frameworks to support scalable and profitable delivery.
Knowledge and Skill Requirements
4+ years hands-on experience in technical email marketing (e-commerce and/or B2B), including strategy + execution + optimization.
1+ year experience in an agency environment (or similar multi-client, fast-context-switch setting).
Strong experience with Klaviyo, Mailchimp(or comparable ESP/CRM tools)—you can build, troubleshoot, and explain setups clearly. Salesforce & Hubspot are an asset
Demonstrated ability to create and optimize complex lifecycle strategies (not just newsletters).
Strong understanding of email marketing fundamentals: deliverability, segmentation, list growth, QA, testing, and measurement.
Fluent in written and spoken English and French, to communicate effectively with our bilingual clients and international/national team members;
Highly organized and detail-oriented: you can manage multiple clients, priorities, and stakeholders without quality slipping.
Comfortable being client-facing, leading calls, and presenting results and recommendations.
Nice-to-Haves (Assets)
Experience using AI-assisted creative tools to accelerate and enhance email marketing production, including layout ideation, content variation, and rapid testing.
Familiarity with Figma and AI-powered design workflows (e.g. Figma, Figma Buzz or similar) to prototype, iterate, and collaborate on email creative efficiently.
Comfort collaborating with designers and developers using modern, AI-enabled creative processes.
At Bloom, We Offer
Benefits
4.5 days work week;
Hybrid work model, which includes the flexibility to work from home, offering you a perfect blend of work-life balance and productivity;
3 weeks of vacation and 5 flex days;
Agency closed between Christmas and New Years;
Health and Dental Insurance;
Access to telemedicine;
(EAP) Employee Assistance Program;
Deferred Profit Sharing Plan and Retirement Savings Plan;
Flexibility to work from anywhere in the world for certain periods of time (some positions may require you to be present in the office, this benefit is available to full-time permanent Bloomers who meet the minimum requirements);
Flexible work schedule;
Virtual and in person team-building activities;
Training and certifications;
Recognition Awards Program: we give and receive points through our peer recognition platform, where you accumulate points towards your preferred reward or gift card;
Corporate discounts on glasses, sunglasses, contacts and others.
Office Perks
Offices in Montreal and Toronto, easily accessible by public transportation;
Discounts of public transit with Opus & Cie;
Free healthy snacks, coffee & tea;
Collaborative workspace;
In-office bike parking.
Thank You For Your Interest
We sincerely thank all candidates who apply, however only those selected for an interview will be contacted.
Bloom is an equal opportunity employer and commits to make any necessary disability-related accommodations, upon request, throughout the entirety of the recruitment and selection process.
Performance marketing agency specialized in strategy, paid media, SEO, email marketing, socials, design & production.
Industry
Advertising Services
Company size
51-200 employees
Founded
2007
Headquarters
Montreal, Quebec
LinkedIn followers
40,843
Bloom is a team of performance-obsessed marketers, and we excel at delivering exceptional results for our clients. Our growth journey, spanning from a modest 2 to a robust 70-strong team, has been marked by challenges that we view as opportunities for further development. This mindset has earned us a spot on the prestigious Globe and Mail’s list of Canada’s Top Growing Companies for four consecutive years. We specialize in a wide range of services in digital marketing—Paid Search, Display, DOOH, Social Ads, Strategy, SEO, Email Marketing, Affiliate Marketing, Social Media & Influencer Marketing, Content Creation, and more! We truly do it all! Recognized as one of Canada’s Great Places to Work, we are dedicated to prioritizing our employees’ well-being, fostering a positive work environment that enables them to thrive and consistently deliver their best work to our clients. While we make performance marketing appear effortless, our process is intricately complex, demanding a unique blend of intelligence, passion, and an unwavering desire to deliver excellence. As trusted industry leaders, we proudly hold esteemed titles such as Google Premier Partner 2023 (an accolade bestowed upon only 3% of Canadian partners), Microsoft Partner, and Meta Partner. These partnerships provide us with exclusive tools and support, ensuring our clients benefit from cutting-edge solutions that keep us at the forefront of industry standards. The achievements of our clients are a genuine source of pride for us, as their success is truly our own. We cherish the privilege of witnessing startups soar and industry leaders entrust us with their marketing strategies, an opportunity we never take for granted.
Offices: 4400-1751 Rue Richardson, Montreal, Quebec H3K 1G6, CA · 100 University Ave, Toronto, Ontario M5J 1V6, CA
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