Montreal, Quebec, Canada · Hybrid
Description Location: Québec (GMA) — hybrid / remote Type: Full-time, permanent Reports to: Lead, Community Marketing Strategy & Influence — Stream 2 About the role As a Marketing Manager — Community Marketing Strategy &…
Skills: Email Marketing, Marketing Automation, Strategic Writing, Performance Analysis, 360° Campaign Management
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Montreal, Quebec, Canada · Hybrid
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Montreal, Quebec, Canada · Remote OK
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Montreal, Quebec, Canada · Hybrid
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Montreal, Quebec, Canada · Remote OK
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Montreal, Quebec, Canada · On-site
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Montreal, Quebec, Canada · Remote OK
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Montreal, Quebec, Canada · Hybrid
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Montreal, Quebec, Canada · On-site
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Lévis, Quebec, Canada · Hybrid
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Lévis, Quebec, Canada · Hybrid
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Lévis, Quebec, Canada · Hybrid
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Toronto, Ontario, Canada · Hybrid
$74k–$109k/yr
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Develop and execute localized 360° marketing strategies and customer journeys tailored to the Quebec market. Manage multichannel communications, influencer strategies, and market intelligence to drive customer acquisition and loyalty.
Requires a Bachelor's degree in marketing or communications with 4 to 6 years of experience in multichannel marketing and copywriting. Must be bilingual in French and English with strong knowledge of the Quebec cultural landscape.
Location: Québec (GMA) — hybrid / remote
Type: Full-time, permanent
Reports to: Lead, Community Marketing Strategy & Influence — Stream 2
As a Marketing Manager — Community Marketing Strategy & Influence, you will play a key role between marketing vision and the real customer experience. You will ensure that every touchpoint reflects TELUS’ distinctive strengths in a consistent, relevant, and impactful way across all channels.
This role involves designing and deploying 360° marketing strategies that support local market activation, community engagement, and customer acquisition. You will collaborate with multiple internal partners to ensure seamless execution, strong cultural alignment, and a consistent end-to-end customer experience.
Develop and execute localized marketing campaigns adapted to the realities of Quebec communities
Plan integrated go-to-market strategies for wireline and wireless offers in collaboration with stakeholders
Ensure the cultural relevance of messaging for targeted markets
Develop the tools and materials needed to support campaign and field event activation
Coordinate multichannel publishing (email, web, SMS) and perform quality control before launch
Develop communications aligned across the full customer journey, from awareness to loyalty
Manage pre- and post-acquisition communications, including awareness, consideration, conversion, onboarding, and retention
Write, plan, and adapt personalized communications (email, SMS, MMS) based on customer segments and journey stages
Analyze communication performance using metrics such as open rates, click-through rates, and conversion rates
Continuously optimize campaigns using A/B testing
Ensure consistency with the TELUS tone: authentic, clear, and engaging
Manage communications and content related to local influencer strategies
Prepare clear creative briefs and ensure consistency of tone and messaging across all campaign assets
Monitor telecommunications market trends in local Quebec markets
Analyze competitor positioning and messaging to identify opportunities for differentiation
Highlight our distinctive strengths in response to market evolution
Regularly share strategic insights with the team to support campaign adjustments
Update and optimize local web content
Improve calls to action to support online conversion
Ensure consistency between web content and personalized communications
Ensure compliance with applicable Canadian legal requirements
Track and communicate the results of digital optimizations
You combine strong expertise in digital marketing with a strategic and disciplined approach. You understand the dynamics of the Quebec telecommunications market and know how to translate them into concrete, effective, and culturally relevant customer communications.
Email marketing and marketing automation
Strategic writing and tone-of-voice management
Performance analysis and reporting (KPIs, A/B testing)
360° campaign management and cross-functional coordination
Market monitoring and strategic intelligence
French/English bilingualism
Required qualifications
Bachelor’s degree in marketing, communications, copywriting, or a related field.
4 to 6 years of experience in copywriting, multichannel marketing communications, and email/SMS campaign management.
Experience in web optimization and content marketing.
Strong knowledge of the Quebec market and its cultural realities.
Experience in competitive intelligence, an asset.
Excellent marketing writing skills: email, SMS, web content, promotional communications.
Knowledge of marketing automation tools such as HubSpot, Marketo, or Salesforce Marketing Cloud, an asset.
Knowledge of web and analytics tools: CMS, Google Analytics, basic HTML, an asset.
Proficiency with project management tools such as Asana, Monday.com, or Jira.
Familiarity with monitoring tools such as Google Alerts or social listening tools.
Excellent spoken and written French and English.
Strong attention to detail and quality control rigor.
Excellent cross-functional collaboration and strong adaptability.
Creative mindset combined with an analytical approach.
Strong interest in turning strategy into concrete action.
Competitive compensation based on experience
Innovative and collaborative environment
Hybrid work flexibility
TELUS benefits
Professional development opportunities
Intermediate knowledge of French is required because you will on a regular basis interact in French with external parties (clients, suppliers, candidates, external partners, etc.); interact in English with internal parties (colleagues,internal partners, stakeholders, etc.); and work with IT tools whose interface is only accessible in English as part of this position's main responsibilities given its provincial scope.
TELUS (TSX: T, T.A; NYSE: TU) is a leading national telecommunications company in Canada, with $9.6 billion of annual revenue and 12 million customer connections including 6.5 million wireless subscribers, 4 million wireline network access lines and 1.2 million Internet subscribers and 170,000 TELUS TV customers. Led since 2000 by President and CEO, Darren Entwistle, TELUS provides a wide range of communications products and services including data, Internet protocol (IP), voice, entertainment and video. In support of our philosophy to give where we live, TELUS, our team members and retirees have contributed $158 million to charitable and not-for-profit organizations and volunteered more than 3 million hours of service to local communities since 2000. Nine TELUS Community Boards across Canada lead TELUS’ local philanthropic initiatives. TELUS was honoured to be named the most outstanding philanthropic corporation globally for 2010 by the Association of Fundraising Professionals, becoming the first Canadian company ever to receive this prestigious international recognition. For more information about TELUS, please visit telus.com.
Offices: 555 Robson Street, Vancouver, BC V6B 3K9, CA
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