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The Paid Social Specialist manages the strategic direction and execution of Meta Ads campaigns for dental clients. This includes defining launch strategies, conducting account audits, and leading client reporting calls to optimize performance.
Candidates need 3+ years of agency experience managing Meta, TikTok, or LinkedIn campaigns and proficiency with tracking tools like CallRail or GoHighLevel. A bachelor's degree in Marketing, Business, or a related field is required.
JOB DESCRIPTION:
The Paid Social Specialist will own the strategic direction, execution, and performance of Meta Ads campaigns for a portfolio of dental clients. You’ll be responsible for setting launch strategies, guiding request management, leading proactive account audits, and preparing for and attending client reporting calls. This role combines tactical expertise with client communication and cross-departmental collaboration, making it a critical position on the paid media team.
ESSENTIAL FUNCTIONS:
Launch Strategy
Request Management
Reporting & Auditing
Client Calls & Preparation
Department Collaboration
Projects & Initiatives
CORE COMPETENCIES:
PERSONALITY MUSTS:
The ideal Paid Social Specialist is equal parts strategist and creative thinker, with a knack for problem-solving and an instinct for testing new ideas. You know the difference between “yes, and…” and “yes, but…,” and you bring a hungry, scrappy personality with a positive attitude to every project. You’re energized by collaboration, passionate about delivering great work, and always willing to go the extra mile for clients.
You thrive in a fast-paced environment where agility is key, balancing big-picture strategy with detail-oriented execution. You’re confident, self-disciplined, and curious, approaching each campaign with fresh ideas while staying organized and reliable. Each day, you come ready to push performance higher, exceed expectations, and inspire confidence in both clients and teammates.
MINIMUM QUALIFICATIONS:
BONUS POINTS FOR APPLICANTS WITH:
Dental Marketing With A Smile
Wonderist Agency is a full-service marketing agency for dental practices to help them grow their new patient base through a personalized, results-focused marketing plan. We pride ourselves on our personalized approach to each of our client's needs and are committed to working as part of your existing team. Our Services Account Management: Are you tired of managing lots of marketing partners and trying to figure out what works and what doesn't? We provide dedicated Account Managers that build your strategy, find new opportunities, keep everything organized, and moving forward. We make sure we have a phone call once a month to provide you with a status update and a second phone call once a month to report on the results. Search Engine Optimization (SEO): We focus on quality over quantity to build onsite content and offsite backlinks that consistently put your website on page one. Digital Paid Advertising: In addition to search engine optimization, we focus on branded and direct response marketing to reach your target customers on Google, Facebook advertising networks. Social Media: We focus on unique content creation and brand engagement to ensure an ongoing relationship between your business and current and prospective patients while building targeted product campaigns that reach prospective customers and re-market to interested or existing patients. Web Development: We build beautiful Wordpress websites that stand out! All our websites are mobile responsive and optimized to convert traffic into phone calls. Our websites live on a premium hosted platform that is blazing fast with no downtime. Photo & Video Production: We take and edit beautiful photos and videos that tell the story of your practice so prospective new patients can get to know you before they even pick up the phone. Brand Development: Customized development of practice brand logo, style, mission statement, tagline, and website address.
Offices: 3015 St Charles St, Ste B, San Diego, California 92110, US
