Job Summary The M&A Marketing Manager serves as a strategic marketing partner to CMG’s acquired and partner labels, developing and executing campaigns that drive discovery, audience growth, and long-term artist developme…
Skills: Marketing strategy, Artist development, Social media marketing, Digital marketing, Campaign management
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$27/hr–$31/hr
Full-time
bachelor degree
Posted 15h ago
~40 hrs/week
Responsibilities
The M&A Marketing Manager develops and executes strategic marketing campaigns to drive artist discovery and audience growth across social media, DSPs, and emerging platforms. They serve as a key consultant to partner labels, managing campaign lifecycles from ideation through performance optimization and cross-functional collaboration.
Requirements
Candidates must have a bachelor's degree and at least 3 years of experience in music or digital marketing. Strong proficiency in modern social media platforms, data-driven decision-making, and project management is required.
Full job description
Job Summary
The M&A Marketing Manager serves as a strategic marketing partner to CMG’s acquired and partner labels, developing and executing campaigns that drive discovery, audience growth, and long-term artist development. The role leads marketing strategy across social media, short-form content, DSPs, creator partnerships, paid media, and emerging platforms, while advising labels on creative direction, audience strategy, release positioning, and marketing investment.
Working closely with CMG’s creative, digital, Flighthouse, DSP, A&R, and distribution teams, this role brings campaigns from ideation through execution and optimization. The ideal candidate combines strong creative instincts with a deep understanding of music culture, social trends, and audience data, and can identify innovative opportunities that strengthen both individual campaigns and CMG’s broader M&A label ecosystem.
Responsibilities
Marketing Strategy & Label Consulting
Be a strategic marketing partner to acquired and partner labels, developing release and artist marketing strategies across social, DSPs, paid media, creator marketing, and emerging channels
Advise labels on positioning, audience strategy, creative direction, campaign timing, and marketing investment
Identify growth opportunities across frontline releases, catalog, and artist development using audience and performance data
Social, Content & Creative
Lead the ideation and development of social-first campaigns, with a strong focus on TikTok, Instagram Reels, YouTube Shorts, and emerging platforms
Oversee campaign creative, including short-form video, creator concepts, copy, and digital activations, ensuring content is compelling, on-brand, and culturally relevant
Partner with internal creative teams, Flighthouse, artists, creators, and external vendors to bring campaigns from concept through execution
Campaign Execution & Performance
Lead priority campaigns from planning through post-release, coordinating content, DSP, paid media, creator activations, and promotional opportunities
Monitor campaign performance and use data-driven insights to optimize creative, media spend, audience targeting, and overall strategy
Identify opportunities to extend the lifecycle of successful releases through additional content, partnerships, remixes, creator campaigns, and paid amplification
Audience Growth & Platform Strategy
Develop strategies that drive discovery, streaming growth, fan acquisition, and long-term audience development across major social and music platforms
Analyze audience behavior, platform trends, emerging markets, and cultural moments to identify new growth opportunities
Stay ahead of changes in social media, streaming, creator ecosystems, and music discovery to continuously evolve CMG's marketing approach
Marketing Innovation & CMG Ecosystem
Identify new tools, platforms, vendors, partnerships, and technologies that can strengthen CMG's music marketing capabilities
Leverage Flighthouse's brand, creator network, production capabilities, and social reach to develop differentiated opportunities for M&A labels
Scale successful marketing concepts, partnerships, and best practices across the broader M&A portfolio
Cross-Functional Collaboration
Serve as the marketing bridge between partner labels and CMG's creative, digital, DSP, Flighthouse, A&R, distribution, finance, and paid media teams
Align internal stakeholders around campaign priorities, timelines, budgets, and execution
Help establish scalable marketing workflows and mentor team members as the M&A marketing function grows
Other duties as assigned
Qualifications
Bachelor's degree in Business Administration, Marketing, or a related field
3+ years of experience in music marketing, digital marketing, label marketing, artist development, or a related role within the music or entertainment industry
Strong understanding of modern music marketing across TikTok, Instagram, YouTube, DSPs, creator marketing, paid media, and emerging platforms
Proven ability to develop and execute creative, integrated campaigns from initial concept through launch, optimization, and reporting
Strong knowledge of music culture, social trends, audience behavior, and the ways digital platforms drive music discovery and fan development
Experience managing multiple artists, labels, releases, or campaigns simultaneously in a fast-paced environment
Strong analytical skills with the ability to translate campaign, streaming, social, and audience data into actionable marketing recommendations
Excellent communication and presentation skills, with the ability to clearly articulate creative strategies to internal teams, artists, labels, and external partners
Strong cross-functional leadership and project management skills, with the ability to coordinate creative, digital, DSP, paid media, A&R, and distribution stakeholders
Existing relationships across music marketing, creators, agencies, platforms, or digital vendors are a plus
Pay Scale
$27.00 - $31.25 per hour
The final compensation within this range will be determined based on the candidate’s experience, skills, and overall fit for the role.
Fair Chance Policy
In accordance with the Los Angeles County Fair Chance Ordinance, we will consider employment for qualified applicants with criminal histories. We evaluate candidates based on their qualifications and the nature of the offense in relation to the job for which they are applying.
A data-driven music and technology company focused on empowering artists and labels.
Industry
Entertainment Providers
Company size
201-500 employees
Founded
2015
Headquarters
Hollywood, CA
LinkedIn followers
20,416
Total funding
$615M
At Create Music Group, we provide you with the resources of a major label with flexibility of being independent. Trusted by the world's largest artists, labels, and brands - we’re revolutionizing the music industry and how the world hears their favorite songs by maximizing opportunities to monetize content across all platforms.
Offices: Hollywood, CA, US · Vancouver, British Columbia, CA · Mumbai, IN · London, GB
YouTube MonetizationMusic DistributionMusic PublishingSync Licensingand Recording StudiosMedia and EntertainmentTVMusicDigital MediaVideo