Job TitleLead Manager - Geospatial LocationAsda House Employment Type Contract TypePermanent Hours per Week37.5 Salary Competitive Salary plus benefits CategoryMarket Research Closing Date26 August 2026 About the role As…
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Full-time
Discretionary company bonus, Company pension, Company car allowance, Colleague discount, Virtual GP, Counselling
Posted 4d ago
Apply by Aug 27
~38 hrs/week
Responsibilities
The role involves owning and developing customer insights to inform business strategy and customer propositions while partnering with executive and leadership teams. You will lead a team to measure business transformation success and embed a customer-centric approach across the organization.
Requirements
Candidates must be technical experts in research and data with demonstrable experience in a senior strategic insight role. Strong leadership skills, commercial awareness, and the ability to manage complex projects with multiple senior stakeholders are essential.
Full job description
Job Title
Lead Manager - Geospatial
Location
Asda House
Employment Type
Contract Type
Permanent
Hours per Week
37.5
Salary
Competitive Salary plus benefits
Category
Market Research
Closing Date
26 August 2026
About the role As a Customer Insight Senior Manager , the role is responsible for understanding and measuring how customers think, feel and behave and how Asda best meets their needs. You'll business partner Executive teams and work closely with Customer, Commercial and Retail leadership teams, Strategy and the wider Customer, Marketing and data teams.
As well as leading and developing a team you'll:
Own, manage and develop customer insight for the business, partnering the Executive and aligned to the key strategy pillars
Lead the insight required to inform the development and design of customer propositions and the Customer Plan
Measure the success of our business transformation for target customers, from comms through to customer experience.
Provide a comprehensive narrative of customer mindset, through our Asda Community (Pulse of the Nation), external sources and regular customer listening.
Ensure all our agencies are managed according to insight best practice and deliver projects that are best in class, to time and budget
Embed ‘putting customers at the heart of everything' across the business, supporting other business areas with insight and research (through sharing and self-serve process)
Work cross-functionally to solve business problems and deliver insight on priority strategic topics
About you You'll be a technical expert in research and data; able to apply best practice to briefs, selecting appropriate methodologies, managing agencies, analysing and interpreting data and drawing conclusions/recommendations
You'll have demonstrable experience of working at a senior level in a strategic insight role
Ability to work in a fast-paced, ever-changing environment is critical
Have experience of managing projects with multiple senior stakeholders
You'll have experience of leading and developing teams – nurturing talent and giving team members the opportunity to grow and develop in their roles
What you'll need to succeed
Laser focus on the customer
Strong commercial awareness
Ability to bring together multiple sources and cut to the critical insights
Highly organised; strong decision-making skills
Ability to create and present a simple compelling story that the business can understand and get behind
Strong trusted relationships with key stakeholders
Leading teams through change and ambiguity
Everything you'll love
To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.
You will also get an excellent benefits package including:
Discretionary company bonus
Company pension up 1.5 times colleagues' contribution (Max 15%)
Company Car allowance of £8000
15% colleague discount in store and online
Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.
Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated
Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.
We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves
Related keywords
GeospatialCustomer InsightMarket ResearchData AnalysisStrategic InsightBusiness PartneringStakeholder ManagementTeam LeadershipCustomer ExperiencePulse of the NationRetailCommercial AwarenessChange ManagementResearch MethodologiesData Interpretation
It’s hard for anyone to imagine just how many different career possibilities there are at Asda. Ours is a big business, and beyond the roles you might be familiar with on the shop floor (or on your doorstep), there are hundreds of others you don’t get to see.
In fact, because our business is changing so rapidly, there are new roles being created at Asda all the time. Technology is changing how we do things every day, helping us to reimagine retail to make life better for our customers, in-store and online.
For those with imagination, can-do, integrity and a willingness to embrace change, the possibilities at Asda are limitless. Take a look around and see where a career at Asda could take you.
Offices: Asda House, Great Wilson Street, Leeds, West Yorkshire LS11 5AD, GB