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$98k–$163k/yr
Full-time
bachelor degree
Posted 2d ago
~40 hrs/week
Responsibilities
The Public Relations Manager will lead PR execution for a portfolio of products, driving brand awareness and engagement through strategic media relations. They are responsible for developing communication strategies, managing PR agencies, and representing the company as a spokesperson.
Requirements
Candidates must have at least 6 years of experience in a similar role and possess excellent technical communication skills. A bachelor's degree is required, along with a strong passion for technology and gaming.
Full job description
Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.
Job Responsibilities :
The Public Relations Manager role is responsible for leading PR execution for a key portfolio of products and initiatives. Reporting to the regional PR Lead and supporting the global PR team, the PR Manager plays an integral role in the success of all public relations activities, driving awareness, engagement, and brand reputation through strategic communications and media relations.
Essential Duties and Responsibilities:
Develop and implement targeted communication strategies for the North, Central, and South American markets to support product initiatives.
Present strategy to internal stakeholders including regional marketing leadership, global PR, and business unit leads.
Provide a high level of organization, process management, and reporting to ensure that all internal groups are synchronized with PR plans and corresponding results.
Direct PR agencies and other external PR resources.
Implement breakthrough Earned Media strategies and activation frameworks to build brand awareness and affinity, elevate brand equity, engage new consumers, and inspire loyalty.
Develop solid relationships with core tech media and influencers.
Represent the company as a spokesperson for the media, including regularly briefing reviews on products.
Establish strategic media relations plans for new product launches and hero products.
Manage KPIs and maintain and leverage reporting tools to demonstrate results/success.
Implement the organization's public relations strategies, policies, and procedures.
Staff events and develop winning presentations in tandem with Product Evangelists.
Maintain a current database of media contacts and foster relationships.
Coordinate public relations activities with promotional, events, and sales activities.
Develop media target lists that align with stated product and corporate goals.
Corporate PR support as needed.
Manage the media targets and the distribution of product samples.
Other duties as assigned.
Qualifications:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
6+ years of experience in a similar role
Excellent technical communication skills both verbal and written
Proficient at using AI to increase productivity and manage workflows
Highly organized individuals with an obsessive focus on project management
Able to develop execution campaigns with clearly stated objectives and target results.
Possess a passion for technology and gaming.
Work independently and capable of prioritizing and handling multiple tasks and projects concurrently.
Execute Business Unit strategies and gain internal consensus on new strategies and tactics
Strong administrative, organization, and communication skills.
Education/Experience:
Bachelor's degree or equivalent; or five to seven years related experience and/or training; or equivalent combination of education and experience. Journalism or communications background is a plus.
Travel Requirements:
Travel as needed – approximately 10% of the time
Pre-Requisites :
Salary Ranges:
$97,783.00 - $162,972.00 (per annum)
Disclaimer: Exact compensation may vary based on skills, experience, and location.
Razer is proud to be an Equal Opportunity Employer. We believe that diverse teams drive better ideas, better products, and a stronger culture. We are committed to providing an inclusive, respectful, and fair workplace for every employee across all the countries we operate in. We do not discriminate on the basis of race, ethnicity, colour, nationality, ancestry, religion, age, sex, sexual orientation, gender identity or expression, disability, marital status, or any other characteristic protected under local laws. Where needed, we provide reasonable accommodations - including for disability or religious practices - to ensure every team member can perform and contribute at their best.
Razer™ is the world’s leading lifestyle brand for gamers.
The triple-headed snake trademark of Razer is one of the most recognized logos in the global gaming and esports communities.
With a fan base that spans every continent, the company has designed and built the world’s largest gamer-focused ecosystem of hardware, software and services.
Razer’s award-winning hardware includes high-performance gaming peripherals and Blade gaming laptops. Razer’s software platform, with over 70 million users, includes Razer Synapse (an Internet of Things platform), Razer Chroma™ (a proprietary RGB lighting technology system), and Razer Cortex (a game optimizer and launcher).
In services, Razer Gold is one of the world’s largest virtual credit services for gamers, and Razer Fintech is one of the largest online-to-offline digital payment networks in SE Asia.
Founded in 2005 and dual-headquartered in Irvine and Singapore, Razer has 18 offices worldwide and is recognized as the leading brand for gamers in the USA, Europe and China.
Offices: 9 Pasteur Suite 100, Irvine, CA 92618-3817, US · 1 one-north Crescent, 02-01, Singapore, Singapore 138538, SG · Room 604 & 605, Block C, Chamtime Plaza, No.3, Lane 2889 Jinke Road, Pudong New Area, Shanghai 201203, CN · Winterhuder Weg 82, D-22085, Hamburg, 102467, DE · East Wing 3rd Floor Block 2, Phase 1 of Vision Shenzhen Business Park, Keji South Road, Hi-Tech Industrial Park, Shenzhen, Guangdong 518057, CN
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