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Full-time
bachelor degree, postgraduate degree
Posted 3d ago
Apply by Nov 6
~40 hrs/week
Remote in Akron, Ohio, United States
Responsibilities
The Director of CRM will lead the strategy for Zales and Banter brands, overseeing the end-to-end planning and deployment of customer-focused marketing campaigns. They will collaborate with brand teams to utilize data insights for optimizing communications and driving business impact across email and SMS channels.
Requirements
Candidates must possess a minimum of 10 years of experience in marketing with a strong focus on strategy, planning, and execution. A bachelor's or master's degree in marketing, business, or a related field is required, along with proficiency in CRM tools and marketing automation.
Full job description
We have many opportunities available on our other career site pages. Click here to link to our careers page!
Signet Jewelers is the world's largest retailer of diamond jewelry, operating more than 2,800 stores worldwide under the iconic brands: Kay Jewelers, Zales, Jared, H.Samuel, Ernest Jones, Peoples, Banter by Piercing Pagoda, Rocksbox, JamesAllen.com and Diamonds Direct. We are a people-first company and this core value is at the heart of everything we do, from empowering our valued team members, to collaborating with our customers, to fostering the communities in which we live and serve. People – and the love their actions inspire – are what drive us. We’re not only proud of the love we inspire outside our walls, we’re especially proud of the diversity, inclusion and equity we’re inspiring inside. There are dynamic career paths awaiting you – rewarding opportunities to impact the lives of others and inspire love. Join us!
The Director, CRM – Style Brands, will work closely with the other CRM Brand Family Directors to share learnings and best practices. Via the CRM Manager direct reports, you will oversee the end-to-end planning and deployment of Brand campaigns, advocate for best practices, digest Brand Marketing priorities into efficient CRM communications, and measure success.
1. Lead CRM for Zales, Zales Outlet, and Banter. Develop the strategy to drive value and deepen engagement across customer foundational, triggered, and macro-segmented emails and SMS. Ensure that the plans are aligned with the brands’ and company's overall marketing goals and objectives.
30%
2. Collaborate with managers to develop marketing campaigns and ensure channel delivery plans, execution, and measurement and reporting. Provide ongoing guidance on the best strategies and messaging to engage the target audience.
30%
3. Use insights to inform broader marketing strategies, product enhancements, and other related initiatives. Work closely with brand teams to ensure that the segment strategy is aligned with the overall company goals.
20%
4. Partner with CDP and Ecom teams to define enhancements required to implement integrated marketing plans. Ensure that the segment strategy is aligned with the overall channel strategy.
10%
5. Monitor marketing performance and provide strategic direction and guidance based on the analysis of results. Optimize and iterate campaigns as needed to drive business impact.
10%
Performs additional duties and projects as assigned.
Education Required: A bachelor's or master's degree in marketing, business, or a related field.
Required or Acceptable Job-Related Experience: Experience identifying and advocating marketing strategy and programs that deliver a combination of automated, personalized, and/or outbound communications at scale.
Skills:
Experience in developing and executing successful CRM marketing strategies and campaigns that drive business impact.
Proven experience in using data and research to identify and understand customer segments and develop marketing plans that resonate with them.
Excellent leadership and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders at all levels.
Strong analytical skills and the ability to use data to inform decisions and optimize campaigns.
Excellent communication skills, with the ability to articulate complex ideas and concepts in a clear and concise manner.
Years of Job-Related Experience Required: Must have a minimum of 10 years+ of experience in marketing, with a focus on strategy, planning, and execution.
Technical/Other Skills Required:
Proficiency in marketing automation and CRM tools to manage customer segmentation and targeting, and to develop and execute marketing campaigns.
Understanding of CRM channels (e.g., email, SMS) and how they can be leveraged to engage customers.
Familiarity with A/B testing and experimentation methodologies to optimize marketing campaigns and drive business impact.
Strong project management skills, with the ability to prioritize tasks, manage timelines, and meet deadlines.
Ability to work in a fast-paced, retail environment and adjust priorities as needed.
A proactive and self-motivated approach, with the ability to work independently and take ownership of initiatives.
Familiarity with industry trends and best practices in marketing, including personalization, customer experience, and data-driven marketing.
Experience working in retail or consumer-facing industries would be an advantage.
Our mission: Enable all people to Celebrate Life and Express Love.
Industry
Retail
Company size
10,001+ employees
Founded
1910
Headquarters
Akron, Ohio
LinkedIn followers
92,500
Total funding
$625M
Signet operates approximately 2,600 stores primarily under the name brands of Kay Jewelers, Zales, Jared, Banter by Piercing Pagoda, Diamonds Direct, Blue Nile, Peoples Jewellers, H.Samuel and Ernest Jones. As a Purpose-driven and sustainability-focused company, Signet is a participant in the United Nations Global Compact and adheres to its principles-based approach to responsible business.
We’re united by a shared purpose: Inspiring Love. It’s a belief that the more love there is in the world, the better the world becomes — for our customers, our teams, and our communities.
Our customers trust us to help them celebrate life’s most meaningful and personal moments; and we do not take that responsibility lightly. As a Purpose-driven and sustainability-focused Company, Signet is Great Place to Work-Certified™.
Offices: 375 Ghent Road, Akron, Ohio 44333, US · Hamilton, BM · Dallas, TX, US · Birmingham, GB · Mumbai, IN
RetailJewelryE-Commerce PlatformsOther Retail ShopsRetail and wholesale