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Full-time
high school, bachelor degree, postgraduate degree
401k matching, Bonding leave for new parents, Tuition assistance, Training, GM employee auto discount, Community service pay
Posted 21d ago
~40 hrs/week
Responsibilities
The Digital Analyst will turn marketing and product data into actionable insights to support measurement, reporting, and optimization. They will define KPIs, manage dashboards, and collaborate with teams to improve customer experiences and business performance.
Requirements
Candidates must have a Bachelor's degree in a quantitative discipline and 1-3 years of relevant experience. Proficiency in digital analytics tools like Adobe or Google Analytics and experience with data visualization software are required.
Full job description
Why GM Financial?
GM Financial is the wholly owned captive finance subsidiary of General Motors and is headquartered in Fort Worth, U.S. We are a global provider of auto finance solutions, with operations in North America, South America, and the Asia Pacific region. Through our long-standing relationships with auto dealers, we offer attractive retail financing and lease programs to meet the needs of each customer. We also offer commercial lending products to dealers to help them finance and grow their businesses.
At GM Financial, our team members define and shape our culture — an environment that welcomes new ideas, fosters integrity, and creates a sense of community and belonging. Here we do more than work — we thrive.
Our Purpose: We pioneer the innovations that move and connect people to what matters.
This position will be posted until filled.
Responsibilities
About the role
GM Financial is seeking a highly-motivated and talented marketing analyst with the skills necessary to use data to deliver actionable insight. As part of the Marketing Intelligence team, the Marketing Analyst I plays a key support role measuring, reporting and optimizing GM Financial's products and marketing activities. They've demonstrated through their past work experiences that they know how to work with data and have a passion for doing more. Marketing Analysts work closely with different teams and stakeholders to understand their goals and challenges, and map those to the appropriate measurement and reporting solutions. They contribute to all stages of the analytics process and work on a variety of projects – from identifying KPIs, designing tests, building dashboards, to ultimately making recommendations. Analysts bring both the technical know-how for working with data, as well as the communication and critical-thinking skills needed to explain often complex topics to different audiences.
In this role you will:
Deliver analysis, insights, and recommendations to support enhancements of GM Financial’s consumer and dealer marketing
Collaborate with business stakeholders to understand goals, objectives, establish KPIs and ensure valid and reliable measurement and tracking
Support GMF products and business units by developing reporting that monitors behavior and performance of marketing campaigns and channels
Effective communication about results to different internal audiences
Identify data discrepancies and collaborate with Integration and Developer teams for support
Qualifications
What makes you an ideal candidate?
Basic understanding of digital analytics concepts, including KPIs, web performance measurement, customer behavior analysis, and conversion optimization
Working knowledge of Adobe Analytics or Google Analytics, including reporting, segmentation, workspace analysis, calculated metrics, and audience creation
Familiarity with Adobe Customer Journey Analytics (CJA) concepts, including cross-channel analysis, customer journey measurement, and data visualization
Knowledge of Adobe Target and common testing methodologies, including A/B testing, personalization, targeting strategies, and test result interpretation
Experience developing and maintaining dashboards and reports in Power BI
Understanding of web analytics implementation concepts, including events, eVars, props, tags, data layers, and tracking validation
Knowledge of marketing and digital channel performance measurement across web, mobile, email, paid media, and customer self-service experiences
Strong attention to detail with the ability to identify data quality issues and collaborate with technology teams to resolve discrepancies
Ability to manage multiple projects and priorities in a fast-paced environment
Strong verbal, written, and presentation skills with the ability to communicate findings to both technical and non-technical audiences
Passion for leveraging data and analytics to improve customer experiences and business performance
Education & Work Experience
High School Diploma or equivalent required
Bachelor’s Degree in Marketing, Economics, Business Administration, Statistics or other quantitative discipline or equivalent work experience required
Master’s Degree in a quantitative discipline preferred
1-3 years of total relevant experience required
1 or more years of hands-on experience with statistical analysis software (SAS, Python, SQL, etc.) preferred
Working Conditions
Normal environment
Additional Knowledge and Skills
Working effectively within an AI enabled environment:
Ability to use AI tools (e.g., Microsoft Copilot) to support daily work
Skills in evaluating AI outputs for accuracy, compliance, and bias
Experience integrating AI into workflows to improve efficiency or insights
Familiarity with AI assisted research, summarization, and content generation
Understanding of responsible AI use, including ethics and data protection
What We Offer: Generous benefits package available on day one to include: 401K matching, bonding leave for new parents (12 weeks, 100% paid), tuition assistance, training, GM employee auto discount, community service pay and nine company holidays.
Our Culture: Our team members define and shape our culture — an environment that welcomes innovative ideas, fosters integrity, and creates a sense of community and belonging. Here we do more than work — we thrive.
Compensation: Competitive pay and bonus eligibility.
Work Life Balance: Flexible hybrid work environment, 2-days a week in office.
NOTE:We are unable to consider candidates who require visa sponsorship for this position. This includes, but is not limited to, H-1B, TN, L1, and OPT visa types.
Amazing people make amazing products. And together, we build the one for every person, purpose and journey.
Industry
Motor Vehicle Manufacturing
Company size
10,001+ employees
Headquarters
Detroit, Michigan
LinkedIn followers
3,649,376
Total funding
$8.5B
General Motors’ vision is to create a world with Zero Crashes, Zero Emissions and Zero Congestion, and we have committed ourselves to leading the way toward this future. Today, we are in the midst of a transportation revolution, and we have the ambition, the talent and the technology to realize the safer, better and more sustainable world we want. As an open, inclusive company, we’re also creating an environment where everyone feels welcomed and valued for who they are. One team, where all ideas are considered and heard, where everyone can contribute to their fullest potential, with a culture based in respect, integrity, accountability and equality. Our team brings wide-ranging perspectives and experiences to solving the complex transportation challenges of today and tomorrow.
For information on the GM Privacy Statement, please visit http://www.gm.com/privacy-statement.html
Offices: 100 Renaissance Center, Detroit, Michigan 48243, US · P.O. Box 33170, Detroit, Michigan 48232-5170, US · 800 N Glenwood Ave, Pontiac, MI 48340, US · Avenida Americo Vespucio 811, Huechuraba, Santiago Metropolitan 8580000, CL · 500 Wentworth St W, Oshawa, Ontario L1J 6G5, CA
Based on 502 listings with disclosed salaries, most technology jobs in Irving, TX pay between $77k–$203k per year. Individual offers vary with seniority, company size, and specialization.
How many Technology jobs are open in Irving, TX right now?
There are currently 900 open technology positions in Irving, TX listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Technology roles in Irving, TX?
Companies currently hiring include Citi, Caterpillar Inc., McKesson Canada, 7-Eleven, Bright Vision Technologies, among others. Browse the listings above to see every active employer.
Are there remote or hybrid Technology jobs in Irving, TX?
Yes — 477 of the 900 open technology positions offer remote or hybrid work (92 remote, 385 hybrid).
How do I apply for Technology jobs in Irving, TX?
Each listing links directly to the employer's application page. Apply early — fresh listings get the most recruiter attention in the first two weeks.