Senior Product Manager – Data Collaboration & Measurement
San Jose, California, United States · Hybrid
$125k–$262k/yr
Senior$221M raised
Teamwork makes the stream work. Roku is changing how the world watches TV Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pio…
Skills: Product Management, Advertising Technology, Data Collaboration, Cleanroom Technologies, SQL
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Director, Technical Program Management, POps Engineering
San Jose, California, United States · On-site
$281k–$391k/yr
Senior+$26M raised
Minimum qualifications: Bachelor’s degree in IT/Computer Science or equivalent practical experience. 15 years of experience in program management, with a focus on HR system implementations. Experience using AI first stra…
Skills: Program Management, HR System Implementation, AI Strategy, Strategic Roadmap, Budget Management
Senior Product Manager – Data Collaboration & Measurement
Sign up with Clera and we'll reach out the moment a role actually fits you — no more spraying applications into the void.
$125k–$262k/yr
Full-time
Health Insurance, Equity Awards, Life Insurance, Disability Benefits, Parental Leave, Wellness Benefits
Posted 7d ago
~40 hrs/week
Responsibilities
Lead the product roadmap for Roku Data Cloud to enable privacy-safe data collaboration and measurement for advertisers. Partner with third-party measurement vendors and cleanroom providers to build a closed-loop system for campaign optimization.
Requirements
Requires 4+ years of product management experience, including at least 2 years in ad tech, measurement, or data platforms. Must possess deep technical fluency in SQL, cleanroom solutions, and advertising identity ecosystems.
Full job description
Teamwork makes the stream work.
Roku is changing how the world watches TV
Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
About the role
Roku is building the future of advertising measurement and data collaboration—and we need a product leader who can help us get there. In this role, you'll sit at the intersection of Roku's proprietary data assets, privacy-enhancing technologies, and the broader advertising ecosystem. Your mission: enable advertisers to prove that their campaigns deliver real business outcomes through trusted measurement and secure data collaboration. You'll partner with the industry's leading measurement vendors (Nielsen, Videoamp, iSpot, HAUS, Kochava, and more) and work with cutting-edge cleanroom technologies (Snowflake, LiveRamp, AWS Clean Rooms) to deliver a closed-loop system where advertisers can plan, measure, and optimize with confidence. This is a unique opportunity for a mid-career product manager to shape how Roku works with the advertising ecosystem, craft products that drive measurable and provable advertiser outcomes, and establish yourself as a trusted partner across agencies, brands, and measurement providers. If you're energized by complex technical challenges, passionate about advertising's evolution toward privacy-safe data collaboration, and ready to help Roku "Get Credit for Our Ads" through trusted, identity-driven measurement—this role is for you.
For California Only - The estimated annual salary for this position is between $125,375 - $261,600 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
How will I use AI at Roku?
At Roku, we don’t just use AI, we work with it. AI agents and smart tools help power drafts, analysis, and repetitive workflows, while our people bring direction, judgment, and accountability. We’re looking for curious, adaptable builders who can show how they’ve used AI or automation to move faster, raise the bar, and scale their impact.
We value your AI skills if have built fluency across the agentic engineering toolchain — coding harnesses like Claude Code or Cursor, MCP servers, custom skills, or agent frameworks. And you can describe projects where you shipped real work with these tools. You know how to drive an agent, verify its output, and ramp on an unfamiliar codebase with an agent helping you.
What you’ll be doing
Drive Data Collaboration Strategy & Execution
Own the product roadmap for Roku Data Cloud (RDC), our framework designed to facilitate seamless collaboration within the media ecosystem using Roku's proprietary data
Partner with cleanroom technology providers (Snowflake, LiveRamp Clean Room, AWS Clean Room, Habu, InfoSum) to design and launch privacy-safe data collaboration capabilities
Define and prioritize advertiser and agency use cases including audience planning, campaign measurement, closed-loop attribution, and incrementality testing
Translate technical data structures and query logic into intuitive product experiences that empower marketers to activate Roku data securely
Navigate the advertising identity ecosystem, working with onboarder identity solutions and direct PII matching approaches to enable precise audience targeting and measurement
Expand 3rd Party Measurement Ecosystem
Build and maintain strategic partnerships with the measurement vendor ecosystem including audience measurement (Nielsen, Videoamp, iSpot), attribution providers (Northbeam), mobile measurement partners (Kochava, Appsflyer), and incrementality testing platforms (HAUS, Measured)
Own the product strategy for integrating measurement capabilities into Roku's ad platform, including server-to-server integrations, pixel-based tracking, and ad serving standards (VAST/VMAP)
Work cross-functionally with engineering, data science, sales, and partnerships to prioritize measurement integrations that drive advertiser outcomes
Evangelize Roku's measurement capabilities to agencies, brands, and industry bodies—becoming the trusted voice for how Roku proves advertising effectiveness
Deliver a Closed-Loop Measurement System
Design products that enable advertisers to measure campaign performance across planning, delivery, and optimization phases
Champion privacy-enhancing technologies (PETs) that allow secure multi-party computation without exposing raw data
Collaborate with data engineering and analytics teams to ensure measurement methodologies are rigorous, defensible, and aligned with industry standards
Support sales and client success teams with technical expertise, helping them articulate Roku's measurement value proposition
Drive Product Excellence
Define product requirements, user stories, and acceptance criteria for complex technical features
Work closely with engineering teams to balance technical feasibility with business impact
Analyze feature performance using data, customer feedback, and market trends to inform iterative improvements
Communicate product strategy, roadmap, and progress to executive leadership and cross-functional stakeholders
We’re excited if you have
4+ years of product management experience, with at least 2 years in advertising technology, measurement, or data platforms
Data Collaboration Expertise: Strong working knowledge of cleanroom solutions (Snowflake Clean Room, LiveRamp Clean Room, AWS Clean Room) and privacy-enhancing technologies; hands-on experience with data structures, query logic, and SQL
Measurement Ecosystem Knowledge: Deep understanding of measurement methodologies (audience measurement, attribution, incrementality testing, marketing mix modeling) and the vendor landscape
Technical Fluency: Familiarity with measurement integration methods (server-to-server, pixel-based) and ad serving standards (VAST, VMAP)
Advertising DNA: Understanding of advertiser and agency use cases for data collaboration including audience planning, campaign measurement, and closed-loop attribution
Identity Ecosystem: Knowledge of how identity works in advertising, including onboarder solutions, PII matching, and privacy-safe approaches to audience addressability
Proven ability to work cross-functionally with engineering, data science, sales, partnerships, and executive stakeholders
Strong written and verbal communication skills—you can explain complex technical concepts to both technical and non-technical audiences
Strategic thinker with strong execution skills: you can see the big picture and get into the details to drive execution
Nice to have
Experience working with advertisers, agencies, or measurement vendors directly
Background in data science, analytics, or data engineering
Familiarity with privacy regulations (GDPR, CCPA) and their implications for advertising measurement
Experience with marketing mix modeling (MMM), geo-testing, or other advanced measurement techniques
Knowledge of programmatic advertising, DSPs, and ad server technologies
Track record of launching products that integrate third-party APIs or platforms
#LI-BD1
What's Roku's approach to hybrid working?
Roku fosters an inclusive and collaborative environment where teams generally work in the office Monday through Thursday. Fridays are generally flexible for remote work, except for employees whose specific roles or assigned office location require five days' a week attendance.
What are some of the benefits?
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Employees are supported in taking time off, in accordance with local leave policies and other personal needs to support their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.
Accommodations
Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to [email protected].
What should I know about Roku's culture?
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
By providing your information, you acknowledge that you want Roku to contact you about job roles, that you have read Roku's Applicant Privacy Notice, and understand that Roku will use your information as described in that notice. If you do not wish to receive any communications from Roku regarding this role or similar roles in the future, you may unsubscribe at any time by emailing [email protected].
Related keywords
Roku Data CloudSnowflakeLiveRampAWS Clean RoomsNielsenVideoampiSpotHAUSKochavaAppsflyerVASTVMAPPII MatchingGDPRCCPAMarketing Mix Modeling
With the #1 platform for streaming television in the U.S., Roku wants to revolutionize the way the world watches TV.
Our Roku-branded TVs, Roku TV models, Smart Home system, streaming players, audio equipment, and the purpose-built operating system that powers it all can turn any home into a home theater, with seamless integration of hardware and software. Our commitment to our users extends to our brand studio, which creates innovative Roku Originals exclusively for The Roku Channel, a free channel that reaches approximately 80 million households in the U.S. and Mexico.
Join us and you'll have the chance to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines. Be a part of shaping the future of streaming at weareroku.com.
Offices: San Jose, California, US · Austin, Texas, US · Boston, Massachusetts, US · Chicago, Illinois, US · Concord, Massachusetts, US
LicensingAudioOperating System for TVStreaming Players and Smart TVsSmart HomeStreaming PlatformContent DistributionOTT AdvertisingAdvertisingHome Entertainment
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