Role Summary Lead the technical strategy and execution of personalized web experiences across global digital properties. This role is responsible for managing landing page production, audience activation through CDPs, an…
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Skills: Technical support, Customer service, English communication, Networking, Software troubleshooting
Company Description Engineering the AI-powered enterprise. With AI and cloud-native solutions, BETSOL accelerates cloud transformation for enterprises across 17+ countries. BETSOL holds several engineering patents, and i…
Skills: English Communication, Computer Software Knowledge, Internet and Networking, Typing Speed, Problem Solving
As an SAP Order Management Consultant specializing in S/4 HANA, you will be responsible for providing expertise in configuring, implementing, and optimizing the Order Management module within SAP S/4 HANA. You will colla…
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Software Engineer III - Bigdata, Spark, AWS - (Data Engineering)
Bengaluru, Karnataka, India · On-site
Mid level$1.6B raised
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Company Description Engineering the AI-powered enterprise. With AI and cloud-native solutions, BETSOL accelerates cloud transformation for enterprises across 17+ countries. BETSOL holds several engineering patents, and i…
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Publicis Groupe Holdings B.V.
Specialist Digital Production Artist
Bengaluru, Karnataka, India · Hybrid
Entry level
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Full-time
Bonus Program, Pension and Retirement Plans, Medical Coverage, Dental Coverage, Vision Coverage, Paid Time Off
Posted 1d ago
Apply by Oct 30
~40 hrs/week
Responsibilities
Lead the technical strategy and execution of personalized web experiences across global digital properties using Adobe tools and CDPs. Manage the end-to-end lifecycle of landing page production while partnering with cross-functional teams to optimize customer journeys.
Requirements
Requires 9 to 10 years of experience in digital experience, marketing operations, or website production. Candidates must possess hands-on expertise with Adobe Experience Cloud products and proven experience in audience segmentation and experimentation programs.
Full job description
Role Summary
Lead the technical strategy and execution of personalized web experiences across global digital properties. This role is responsible for managing landing page production, audience activation through CDPs, and real-time content and offer personalization using Adobe Target, AEM, Adobe Analytics, and AI-powered tools. The ideal candidate will have strong expertise in personalization, decisioning frameworks, A/B testing, and digital production, along with experience leading teams and partnering with Marketing, Analytics, Data Science, and Engineering to deliver data-driven customer journeys and measurable business impact. This is a Hybrid position located at our Bangalore, India development center. You will be required to be on-site 2 to 3 days per week. When you are not working on-site, you will be working from your home office. We are only considering candidates within a commutable distance to our Bangalore office and are not offering relocation assistance at this time. Position Details
About the Role:
Lead the technical strategy and execution of personalized web experiences across global digital properties, driving customer engagement, conversion, and business growth through data-driven experiences.
Own the end-to-end lifecycle of landing page production, managing web producers and personalization specialists to deliver high-quality content and targeted experiences at scale.
Drive audience activation through Customer Data Platforms (CDPs) and Adobe Target, implementing real-time content personalization, offer targeting, and Next Best Offer decisioning frameworks.
Partner with Marketing, Analytics, Data Science, and Engineering teams to translate audience insights into scalable personalization strategies, A/B testing programs, and customer journey optimization initiatives.
Ensure operational excellence through rigorous QA, launch governance, performance monitoring, and continuous optimization using Adobe Analytics and AI-powered productivity tools.
About You:
9 to 10 years of experience in Digital Experience, Marketing Operations, Website Production, Personalization Strategy, or related roles within large-scale digital environments.
Hands-on expertise with Adobe Target, Adobe Experience Manager (AEM), Adobe Analytics, and Customer Data Platforms such as Adobe Real-Time CDP, Salesforce Data Cloud, or Segment.
Proven experience building and managing audience segmentation, personalization rules, decisioning logic, offer prioritization frameworks, and experimentation programs.
Strong analytical and problem-solving skills with the ability to leverage customer behavior data, validate personalization performance, troubleshoot targeting issues, and drive measurable business outcomes.
Effective leader and collaborator with experience managing cross-functional teams, influencing stakeholders, and working across Marketing, Product, Analytics, Engineering, and Customer Engagement functions.
#LI-Hybrid
Company Overview
McAfee is a leader in personal security for consumers. Focused on protecting people, not just devices, McAfee consumer solutions adapt to users’ needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protects their families and communities with the right security at the right moment. Company Benefits and Perks
We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We’re proud to be Great Place to Work® Certified in 10 countries, a reflection of the supportive, empowering environment we’ve built where people feel seen, valued, and energized to reach their full potential and thrive.
We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.
Bonus Program
Pension and Retirement Plans
Medical, Dental, and Vision Coverage
Paid Time Off
Paid Parental Leave
Support for Community Involvement
We're serious about our commitment to diversity which is why McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status. Job Applicant Privacy Notice
Please click here to view and download the Job Applicant Privacy Notice, which applies to all McAfee job applicants who are residents of the state of California.
Related keywords
Website PersonalizationAdobe TargetAdobe Experience ManagerAdobe AnalyticsCustomer Data PlatformSalesforce Data CloudSegmentA/B TestingDigital ExperienceMarketing OperationsWeb ProductionAudience ActivationNext Best OfferDecisioning LogicExperimentationData Science
We’re creating what’s next in online protection. As technologists, creatives, and people who thrive on looking forward, we make life online safe, so everyone can enjoy it with confidence—in all the ever-shifting forms it will take.
Just as life online is full of possibility, life at McAfee is as well. You’ll have the freedom to explore challenges, take smart risks, and reach your potential in one of the fastest-growing industries in the world—backed by a team that supports and inspires you.
Offices: 6220 America Center Dr, San Jose, California 94089, US
Real TimeInformation TechnologyCloud SecurityCyber SecurityEnterprise SoftwareArchitectureNetwork SecurityConsumer Electronics
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