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Partner with the Store Manager to lead daily operations, drive commercial results, and develop a high-performing team. Establish the SoHo flagship as a community hub by organizing events and building relationships with local wellness partners.
Requires 2-5 years of retail leadership experience, preferably in premium lifestyle, footwear, or wellness sectors. Candidates must possess strong coaching skills and a passion for sustainability and natural movement.
Assistant Store Manager, Community & Operations
SoHo Flagship, New York City
$90,000
Full-Time, Exempt
THE WHY
At Vivobarefoot, we believe people are strongest when they move naturally. Our mission is to reconnect people with their natural strength, improve human health, and tread lightly on the planet.
The SoHo Flagship is more than a retail store - it is a destination for movement, education and community. As Assistant Store Manager, Community & Operations, you will partner closely with the Store Manager to lead daily operations, develop a high-performing team, drive commercial results and help build a thriving community around natural movement and barefoot living. You will serve as a brand ambassador both inside and outside the store, helping establish SoHo as Vivobarefoot’s leading community hub for natural movement and wellbeing in North America.
WHERE YOU’LL PLAY
Customer Experience & Brand Education
Deliver exceptional customer experiences and embody the Vivobarefoot mission.
Coach team members to confidently communicate natural movement and barefoot footwear benefits.
Team Leadership & Development
Support recruitment, onboarding, training and development.
Lead daily huddles and ongoing coaching conversations.
Commercial Performance
Support achievement of sales, conversion, ATV, UPT and profitability goals.
Analyse performance metrics and identify growth opportunities.
Operational Excellence
Lead daily store operations in the absence of the Store Manager.
Support scheduling, payroll, compliance and stockroom organisation.
Community Leadership
Support run clubs, walks, workshops and educational events.
Build relationships with local wellness, fitness, healthcare and movement partners.
Support execution of the store’s community activation calendar.
Clienteling & Relationship Building
Develop meaningful customer relationships that drive loyalty and repeat visits.
Support VIP outreach and community engagement initiatives.
Inventory, Visual Merchandising & Store Standards
Maintain inventory accuracy and stock integrity.
Execute premium visual merchandising standards and product storytelling.
WHAT SUCCESS LOOKS LIKE
Achievement of sales and productivity goals.
Team engagement, development and retention.
Customer experience results and feedback.
Community event participation and growth.
Operational excellence and inventory accuracy.
Contribution to establishing SoHo as Vivobarefoot’s flagship community hub in North America.
ALL ABOUT YOU
2–5 years of retail leadership experience.
Experience in premium, lifestyle, footwear, wellness or specialty retail preferred.
Strong leadership, coaching, communication and organisational skills.
Demonstrated ability to build relationships and create community.
Comfortable leading events, workshops and group experiences.
Entrepreneurial mindset with strong problem-solving skills.
Passion for movement, wellbeing, sustainability and personal development.
Interest in future leadership opportunities as Vivobarefoot expands in North America.
Vivobarefoot believes that diversity is the essence of its ecosystem. We encourage diversity of thought and believe that it enables creativity and innovation to flourish. Our mission is to create a fair and equitable workplace where people thrive and are empowered to become their true selves at work. We believe that feedback and fostering collaboration will allow employees to blaze new trails and enjoy every aspect of the Vivobarefoot community.
Every opportunity for recruiting a new member of the Vivobarefoot community should be an opportunity for us to introduce fresh perspectives, talent, and skills into our community. Therefore, our commitment is to recruit regardless of an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other characteristics protected by federal, state or local laws.
If you require accommodations during the application process, please contact us at [email protected]. Vivobarefoot will provide reasonable accommodations for qualified individuals to the extent required by applicable law.
We look forward to walking this barefoot journey with you!
Reconnecting to the natural world, starting with the feet 👣 #FreeYourFeet Certified @bcorpuk
Founded in 2012 by two seventh-generation cobblers, Galahad and Asher Clark, Vivobarefoot is based on one simple insight - barefoot footwear is sustainable footwear. A Vivobarefoot product or experience is one that literally brings us closer to nature - regenerating our physical, social and spiritual health and the natural world. We believe: The closer people are to nature, the more they will protect it. The natural world is the only real model of sustainability. Barefoot shoes are the only shoes that are healthy for us and the planet.
Offices: 28 Britton Street, London, EC1M 5UE, GB · 64 Neal St, Covent Garden, London, London WC2, GB
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