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Full-time
bachelor degree
Medical insurance, Dental insurance, Vision insurance, 401(k) with company match, Flexible spending accounts, Health savings account
Posted 14d ago
~40 hrs/week
Remote in Atlanta, Georgia, United States, Austin, Texas, United States, Charlotte, North Carolina, United States, Chicago, Illinois, United States
Responsibilities
The Field Program Specialist leads field marketing initiatives including retail demonstrations, consumer events, and breeder outreach programs. This role supervises field staff, manages program budgets, and coordinates cross-functional activities to drive brand awareness and sales.
Requirements
Candidates must have a bachelor's degree and at least 5 years of experience in field or consumer marketing with prior supervisory experience. The role requires strong project management skills and the ability to travel 25-50% of the time.
Full job description
Description
About Us
At Redbarn® Pet Products, we’re passionate about creating high-quality food, treats, and chews that help pets live happy, healthy lives. Built on a commitment to safety, integrity, and innovation, our team works together to deliver products pet parents trust and pets love. Join us and be part of a company dedicated to making a difference for pets and their families every day.
What We Offer We provide a competitive compensation and benefits package, including:
Medical, Dental, and Vision Insurance
401(k) with Company Match
Flexible Spending Accounts (FSA) & Health Savings Account (HSA)
MetLife Voluntary Benefits
Pet Insurance
Life and Accidental Death & Dismemberment Insurance
Long-Term Disability (LTD) Insurance
Paid Holidays, Vacation, and Sick Time
Employee Pet Food Discounts
Position Summary
The Field Program Specialist leads the company’s field marketing programs, including retail demonstrations, consumer events, breeder outreach, and dog show initiatives. This role supervises demo representatives, coordinates field activities, manages program logistics and budgets, and works cross-functionally to increase brand awareness, consumer engagement, product trial, and sales.
Key Responsibilities
Demo Program Management
Manage the company’s retail demonstration program and ensure consistent, high-quality execution.
Recruit, train, schedule, supervise, coach, and support demo representatives.
Coordinate demo schedules with retail partners and Sales.
Manage demo inventory, logistics, budgets, and reporting.
Monitor KPIs, consumer engagement, product trial, sales impact, and ROI.
Identify opportunities to improve training, field execution, and operational processes.
Consumer Events
Plan and execute expos, festivals, retail activations, community events, and brand experiences.
Manage event staffing, vendors, shipping, setup, budgets, and post-event reporting.
Supervise field staff during events and ensure consistent brand representation.
Evaluate event performance and recommend future improvements.
Develop event playbooks and standard operating procedures.
Breeder & Dog Show Program
Lead breeder program recruitment, onboarding, communication, and relationship management.
Develop strategies to grow breeder participation and engagement.
Build relationships with breeders, handlers, kennel clubs, and other pet-industry influencers.
Coordinate company participation in dog shows and breeder events.
Track program participation and business impact.
Cross-Functional Responsibilities
Partner with Sales, Marketing, Customer Service, Operations, and Product teams.
Manage program budgets and track expenses.
Develop reports and dashboards and communicate results to leadership.
Maintain program schedules, documentation, training materials, and SOPs.
Identify opportunities to improve efficiency and customer experience.
Travel as needed for demos, events, dog shows, breeder outreach, and industry functions.
Supervisory Responsibilities
Directly supervise demo representatives.
Recruit, onboard, train, coach, and develop field team members.
Establish performance expectations and provide ongoing feedback.
Monitor attendance, scheduling, performance, and compliance.
Support performance evaluations and employee-relations matters in partnership with management and Human Resources.
Requirements
Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience.
5+ years of experience in field marketing, event management, program management, consumer marketing, retail marketing, or a related field.
Prior supervisory or people-management experience required.
Experience managing multiple projects in a fast-paced environment.
Strong project management, organizational, and time-management skills.
Excellent communication, presentation, interpersonal, and relationship-building skills.
Experience managing field teams, vendors, agencies, or brand ambassadors preferred.
Budget management and reporting experience.
Experience with KPIs, program reporting, and performance analysis preferred.
Proficiency with Microsoft Office and project management software.
Experience with CRM or event management platforms preferred.
Must reside in one of the approved markets—Seattle, Dallas, Austin, Houston, Denver, Chicago, Cincinnati, Atlanta, Charlotte, St. Louis, Orlando, New Jersey, or Phoenix—and be within reasonable proximity to a major commercial airport.
Ability to travel approximately 25–50%, including weekends and occasional extended travel.
Preferred Qualifications
Pet industry, CPG, retail marketing, or related consumer-facing experience.
Familiarity with breeders, dog shows, kennel clubs, or companion animal organizations.
Experience with experiential marketing, brand activations, or ambassador programs.
Experience managing retail demonstration programs or field sales teams.
Travel & Physical Requirements
Ability to travel approximately 25–50% as required.
Ability to work weekends, holidays, and occasional extended hours.
Ability to stand, walk, and participate in retail and event activities for extended periods.
Ability to lift and transport program materials and equipment as needed.
Redbarn® Pet Products is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Redbarn® Pet Products complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, please contact Human Resources at (562) 495-7315.
Redbarn® Pet Products does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Redbarn property and therefore, Redbarn® Pet Products will not pay a fee for any placement resulting from the receipt of an unsolicited referral. At Redbarn® Pet Products request only, preferred vendors may be invited to refer talent for specific open positions. In these cases, a fully executed agreement with Redbarn® Pet Products must be in place and current.n place and current.
We are a premium manufacturer of food, treats, and chews for dogs and cats.
Family-owned since 1996.
Industry
Manufacturing
Company size
201-500 employees
Founded
1996
Headquarters
Long Beach, CA
LinkedIn followers
11,690
Redbarn Pet Products is a manufacturer of premium pet food, treats, and chews. For over 20 years, Redbarn has been a family-owned business, and our co-founders, Jeff and Howie, are committed to staying that way. What began in 1996 as two lifelong best friends cooking in a kitchen has flourished into what they call, one big family. Jeff and Howie are honored to have many talented people who've worked beside them for 20 years now and to support a team of more than 500 today. Together, we work every day to put a smile on your pet's face.
At Redbarn, we aim to be the best and are committed to our company values: family, history, integrity, and quality. Our mission is threefold:
1. To provide high quality, innovative pet food and treats at competitive prices while conducting business with integrity and respect.
2. To provide products and information to help our customers in making educated, nutritious decisions for their pets.
3. To maintain the highest standards of quality assurance to ensure we deliver safe, reliable products every day.
Offices: 3229 E Spring Street Suite310, Long Beach, CA 90806, US · 30 SE 10 Road, Great Bend, KS 67530, US
Dog TreatsFood for DogsFood for CatsCat TreatsNatural Pet Foodand Natural Pet TreatsManufacturing
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