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$105k–$135k/yr
Full-time
Full benefits package, Equity
Posted 12d ago
~40 hrs/week
Responsibilities
The Lifecycle Marketing Manager will own and optimize the company's email program, managing end-to-end execution of CRM campaigns from planning to performance reporting. They will collaborate with growth, brand, and product teams to drive engagement, retention, and revenue through personalized customer journeys.
Requirements
The ideal candidate has 4-6+ years of experience in lifecycle, CRM, or retention marketing with deep, hands-on expertise in Klaviyo. They must possess strong analytical skills, a builder's mindset, and the ability to translate brand voice into effective customer communications.
Full job description
About Tin Can
Tin Can is building a safer, simpler way for kids to connect — without smartphones. We're creating screen-free, delightful devices and services that let families call the people who matter most, free from the noise of today's digital world.
We're creating a bold, authentic, nostalgic, and kinda quirky brand that resonates with folks who want something simpler & better for their kids than the tech-infused lives we're currently living (and who have a sense of humor about it).
As we gear up to reach more families both at home and abroad, we're looking to bring on someone who can build a lifecycle engine that stays personal even as we scale.
The Role
The Lifecycle Marketer is responsible for owning and optimizing Tin Can's email program, driving engagement, retention, and revenue growth through lifecycle marketing that feels as warm and personal as the connections we help families create. This role is both strategic and hands-on, leading the end-to-end execution of CRM campaigns in Klaviyo, from campaign planning and audience segmentation to automation, deployment, testing, and performance reporting.
The ideal candidate is a builder who thrives in a fast-paced, collaborative environment and enjoys balancing strategy with execution. Working closely with our Growth Lead, Brand, and Product teams, this role ensures every customer communication feels timely, true to who we are, and grounded in what the data tells us.
What You'll Do
Own the end-to-end execution of Tin Can's email program in Klaviyo, including campaign planning, audience segmentation, automation, deployment, and optimization
Develop and manage the email marketing calendar in partnership with Growth and Brand to support product launches, promotions, and seasonal campaigns
Build, maintain, and optimize lifecycle automations including welcome series, abandoned cart, post-purchase, post-activation, loyalty and repeat purchase, referral, and other customer journey programs
Create and refine customer segmentation strategies to deliver personalized communications that improve engagement, retention, and customer lifetime value
Continuously optimize campaign performance through A/B testing of subject lines, messaging, creative, offers, timing, and audience segmentation
Manage subscriber acquisition, list health, deliverability, suppression strategies, and compliance with applicable regulations including CAN-SPAM, TCPA, and GDPR where applicable
Collaborate with Product to translate retention strategy into post-activation flows, onboarding sequences, and re-engagement triggers based on usage signals
Prepare regular reporting and performance insights, providing recommendations to improve conversion rates, engagement, deliverability, subscriber growth, and overall program health
Stay current on CRM best practices, lifecycle marketing trends, and emerging technologies to continuously improve program performance
What We're Looking For
4-6+ years in lifecycle, CRM, or retention marketing
Comfort working across Shopify and non-standard purchase paths; you're not thrown by a customer journey with more than one entry point
Strong instincts for brand voice. You can take a rough brief and know when something reads as "too ecommerce" for a brand like ours
Experience working closely with design teams. You know how to write clear briefs so they understand what you’re asking for, as well as the self-confidence to kindly push back if the end result doesn’t meet all your needs
Analytical enough to read cohort, retention, and revenue data and turn it into a testing roadmap, not just a send calendar
A builder's mindset. You're excited to stand up a program largely from scratch, not just optimize an existing one
Strong, fast written communication and the organization to keep multiple flows, tests, and campaigns moving at once
Why Join Tin Can
We're building tech that protects childhood: We're on a quest to give kids a more analog childhood — one with real conversations, real connection, and way less screen time. This is a rare opportunity to build something that truly matters.
Build something from (almost) nothing: most lifecycle roles ask you to optimize an existing program. This one is yours to shape from the ground up, with the freedom to define what good looks like and real ownership over the results.
A seat with real reach: your work touches nearly every part of the customer journey - giving you outsized influence over retention and revenue, not just one narrow slice of it.
Small, high-trust team: Every company says "team," but at Tin Can it means something different. We're a small, mission-driven group that genuinely has each other's backs — professionally and personally. Your ideas and instincts matter from day one.
If you're excited by the idea of shaping how thousands of families experience something simpler and better for their kids, please reach out. We can't wait to meet someone who's ready to jump in, set the bar, and help us grow.
Wij maken content. Inhoud. Voor tv, streamers en online.
Industry
Media Production
Company size
11-50 employees
Founded
2012
Headquarters
Amsterdam, Noord Holland
LinkedIn followers
1,921
Wij maken content. Inhoud. Voor tv, streamers & online. Verhalen en programma’s vanuit de kern van de afzender die relevantie en betekenis hebben voor de ontvanger. We doen dat met overtuiging: betrokken, met gezond verstand, eigenwijs vakmanschap en plezier.
Wij geloven dat klantinzichten bepalen hoe je als merk de doelgroep kan raken met onderscheidende content. Daar waar je merk en je klant elkaar op een unieke manier raken. Daarom is goede content altijd tailormade en eigen. Het spreekt, met de stem van het merk of product, de doelgroep persoonlijk aan en deelt de zorgen, wensen en dromen. Zo verbindt de content merk en mens op een authentieke manier.
Offices: Ellermanstraat 12-4, Amsterdam, Noord Holland 1114AK, NL
Media and EntertainmentFilm ProductionDigital Media
Based on 536 listings with disclosed salaries, most marketing jobs in Seattle, WA pay between $70k–$200k per year. Individual offers vary with seniority, company size, and specialization.
How many Marketing jobs are open in Seattle, WA right now?
There are currently 640 open marketing positions in Seattle, WA listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Marketing roles in Seattle, WA?
Companies currently hiring include Amazon, UW Medicine, Starbucks, Expedia Group, Gradial, among others. Browse the listings above to see every active employer.
Are there remote or hybrid Marketing jobs in Seattle, WA?
Yes — 265 of the 640 open marketing positions offer remote or hybrid work (70 remote, 195 hybrid).
How do I apply for Marketing jobs in Seattle, WA?
Each listing links directly to the employer's application page. Apply early — fresh listings get the most recruiter attention in the first two weeks.