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$180k–$230k/yr
Full-time
Competitive Salary, Equity, Health Insurance
Posted 13h ago
~40 hrs/week
Responsibilities
You will own the end-to-end marketing strategy for the Private Equity channel, building systems and programs from scratch to drive pipeline and awareness. This involves leading product marketing, demand generation, and field marketing while aligning closely with partnerships and sales teams.
Requirements
The role requires 8+ years of B2B SaaS marketing experience with a proven track record of building channel or ecosystem programs from the ground up. Candidates must demonstrate full-stack marketing fluency, strong analytical instincts, and the ability to operate effectively in ambiguous, fast-paced environments.
Full job description
About the role
Rippling is expanding its Channel Marketing Team to include dedicated coverage for Private Equity firms. As Rippling continues to scale, we are seeing strong inbound demand from PE firms seeking a standardized, scalable platform for their portfolio companies and we need a marketer to build the engine behind this motion.
The value proposition of Rippling to this audience is clear: streamline portfolio company operations across payroll, benefits, IT, and spend via automation, governance, and speed, the way thousands of global companies already have. Your job is to translate that value proposition into a marketing machine that drives awareness, generates pipeline, equips the partnerships team, and turns PE firms into long-term advocates.
This is a greenfield opportunity. There is no existing playbook — you'll write it. As the Marketing Lead aligned to our Private Equity firm channel, you'll work hand-in-hand with the PE Partnerships Manager, GTM leadership, and cross-functional partners to shape Rippling's long-term Private Equity channel strategy from the marketing side. If you thrive in ambiguity, move fast, and want to build something from scratch at a company operating at scale, this is the role.
You'll be responsible for building the early systems, strategies, and programs that define how Rippling markets to and through Private Equity firms. You'll own the full marketing stack for this channel: Product Marketing, Demand Generation, Content, ABM, and Field, operating as a one-person marketing team with autonomy and strategic ownership.
What you will do
Own the Private Equity channel marketing strategy. Define the vision, build the roadmap, and set the operating plan. Serve as the primary marketing voice for PE in cross-functional forums, translating channel needs into budget priorities, program plans, and go-to-market motions. Partner closely with the PE Partnerships Manager and GTM team to align marketing efforts with firm-level engagement strategies and executive-level relationship building.
Lead Product Marketing for the PE channel. Define and develop Rippling's positioning and messaging for PE audience including operating partners, and portfolio company leadership. Build the full enablement suite: pitch decks, briefs, portfolio company value-prop materials, objection-handling guides, and co-marketing materials. Synthesize win/loss data, partner feedback, and competitive intelligence into sharper narratives. Own the brand story for this segment, articulate why Rippling is the operational platform PE firms should standardize across their portfolios.
Build Content & Thought Leadership from scratch. Develop a content strategy tailored to the PE journey. Create thought leadership that resonates with sophisticated financial buyers: ROI frameworks, PE and portfolio company case studies, and operational efficiency narratives. Build co-marketing activations with marquee PE firms and develop partner spotlights that demonstrate real portfolio impact.
Design and execute Demand Generation. Build integrated campaigns targeting PE firms with audience segmentation, account-based marketing, channel mix, and attribution. Own an ABM motion against a prioritized list of high-value firms, coordinating personalized outreach, tailored content, and field touches. Partner with RevOps to ensure every program is measured against funnel metrics.
Activate Field Marketing. Define the channel's physical presence at hosted executive dinners, PE relevant events, industry conferences, LP/GP summits, lunch and learn, and portfolio company forums. Ensure every program is tied to the pipeline and embedded in the team's account strategy. Build scalable event playbooks that can grow with the channel.
Drive cross-functional alignment. Be the connective tissue between PE channel marketing and the broader GTM organization. Align with the PE Partnerships Manager, Sales, RevOps, Partner Success, and Solution Consulting across the full partner journey. Coordinate with channel marketing leaders across to share best practices and unlock cross-sell opportunities.
What you will need
8+ years of B2B SaaS marketing experience, with demonstrated ability to operate as a senior individual contributor across multiple marketing disciplines
Track record of building channel, partner, or ecosystem marketing programs from the ground up, ideally in a 0-to-1 or early-stage channel environment
Full-stack marketing fluency, you've personally owned or directly executed across demand gen, product marketing, content, and field marketing
Strong ABM foundation: experience designing and running account-based programs against a defined set of high-value targets
Sharp positioning thinker, you can translate complex platform value into crisp, executive-level narratives for financially sophisticated audiences
Highly collaborative operator, you influence and align cross-functionally without formal authority, partnering effectively with partnerships, sales, and executive stakeholders
Analytical instincts, you build measurement frameworks, set OKRs, and make decisions from data
Comfortable with ambiguity and pace, you build systems while running programs simultaneously, and you thrive when writing the playbook from scratch
Additional Information
Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email [email protected]
Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.
This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here.
A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.
Rippling is a workforce management system that eliminates the friction from running a business. Today, most companies struggle with everything from routine tasks, like running payroll, to cross-functional planning, like aligning on headcount. That’s because all their data related to people, processes, and systems is scattered in a hundred places.
Rippling has every application you need to run your business—from applicant tracking and payroll to IT and expenses—in one place. But unlike other systems, Rippling sits on top of a unified platform. Data flows dynamically between Rippling’s applications, giving every team a shared source of truth, the power to automate processes, and access to the insights they need. This allows your business to execute better, faster.
Based in San Francisco, CA, Rippling has raised $1.2B from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock.
Get help: rippling.com/contact
Licensing details: https://app.rippling.com/licensing
Offices: 430 California St, San Francisco, California 94104, US · Embassy Tech Village, Tulip, Bengaluru, Karnataka 560103, IN · 150 Greenwich St, New York, NY 10007, US · 33 Charlotte Street, London, England W1T 1RR, GB · 1-5 Aston Quay, Dublin, County Dublin D02 PT85, IE
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