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Skills: Lead generation, Sales, Marketing, Customer service, Communication skills
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Entry level
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Full-time
bachelor degree
Competitive compensation, Performance incentives, Hybrid work schedule, Paid time off, Paid holidays, Sick and wellness days
Posted 8h ago
~40 hrs/week
Responsibilities
The Business Development Specialist supports the team by generating, nurturing, and qualifying leads while coordinating promotional activities and tradeshow logistics. They manage client relationships, maintain Salesforce records, and collaborate with marketing and research teams to optimize campaign effectiveness.
Requirements
The role requires 1-3 years of business experience, with a preference for a bachelor's degree and a background in sales or marketing. Candidates should possess strong communication skills, proficiency in Microsoft Office and Salesforce, and a proactive, customer-service-oriented mindset.
Full job description
Description
Location: Raleigh, North Carolina (hybrid/office as applicable) Schedule: Monday and Friday remote, Tuesday-Thursday in office (based on business needs)
AboutEDPNC
At EDPNC, our mission is to improve the economic well-being and quality of life for all North Carolinians. In partnership with state, regional, local, and private sector leaders, we support North Carolina’s growth through business recruitment, existing industry support, international trade and export assistance, small business counseling, and tourism promotion.
As a public-private partnership serving on behalf of the State of North Carolina, EDPNC operates at the intersection of public service and economic strategy. Our work helps attract investment, support employers, strengthen communities, and position North Carolina as one of the best places in the country to live, work, and do business.
We are a collaborative, mission-driven organization that values professionalism, initiative, responsiveness, and strong relationships. The work is fast-paced, meaningful, and highly collaborative, offering employees the opportunity to engage with leaders across business, government, and communities throughout the state. At EDPNC, team members are motivated by the opportunity to make a tangible impact while working alongside smart, dedicated people who care deeply about North Carolina’s future.
About the Role
Position assists with lead generation effectiveness by providing support for the Business Development (“BD”) team whose mission is to identify, develop, and secure new recruitment?opportunities. The individual would work with the BD and Marketing teams to help generate, nurture, and qualify leads; establish client relationships; and coordinate promotional activities. In addition, he/she would manage individual scheduling, and perform duties such as coordination of initial meetings at conference and tradeshows, direct communication outreach, campaign development and working on special projects that may contain confidential and sensitive information. He/she would also deal with a diverse group of important external clients and partners as well as internal contacts at all levels of the organization. Independent judgment is required to plan, prioritize, and organize a diversified workload.
WhatYou’llDo
Coordinate lead qualification and business development activities including initial prospecting and response
Develop and maintain domestic target company lists for conference and tradeshow outreach
Serve as initial point of contact for individuals engaging via marketing campaigns seeking information about doing business in North Carolina, managing appropriate disposition of incoming inquiries.
Conduct initial calls and interactions for domestic lead traffic from marketing campaigns, using detailed knowledge of state program eligibility requirements to evaluate prospects’ request to determine appropriate next steps and potential of leads. Provide BD questionnaire to vetted leads to be prepared for handoff to appropriate management.
Summarize details from calls/emails in Salesforce, EDPNC’s Client Relations Management (CRM) system. Create Salesforce records including leads, contacts, and opportunities. Coordinate with Director, Business Development, to assign leads for management, based on BD Manager workload and related factors.
Work with partner organizations to maintain relationships, utilize knowledge, and streamline processes for BD team as prospects pertain to certain areas or sectors.
Work closely with Marketing & Research teams to assist development of e-marketing campaign content, sales collateral, presentations, and information requests from the Business Development team.
Provide Business Development input for optimizing efficiency of marketing campaigns and correctly qualifying and assigning leads based on individual prospect needs.
Other functions:
Work independently and within cross-functional teams on special nonrecurring and ongoing projects. Manage special projects which may include planning and coordinating multiple presentations, disseminating information, coordinating direct mailings, and creating content for brochures.
Maintain monthly Salesforce dashboard.
Create and develop visual presentations and other marketing materials with support of Business Development, Research, and Marketing team members.
Coordinate post-trade show and event drip campaigns with the Marketing team and serve as an initial point of contact for follow-up from said emails.
Input into Salesforce, schedule and organize meetings, post-event lead follow-up, drip campaigns, etc.
Cross-reference and synchronize multiple calendars and calls.
Develop research responses on items such as workforce, industry, population, and education as follow up as requested from calls. Coordinate heavily with research on additional materials requested and ensure timely delivery of requested materials to prospects.
Other duties as assigned.
Requirements
What We're Looking For
Education and Experience Requirements
Bachelor’s degree preferred
1-3 years of business experience
1-2 years’ experience in a sales and marketing environment ideal, including internship experience
Knowledge of state economic development resources and issues is highly desired
Driver’s license required
Key Competencies
Excellent communication skills (written and oral)
Customer service-focused attitude and behavior; proactive and results-oriented
Advanced proficiency in MS Office, especially Excel (e.g., pivot tables, complex formulas)
Ability to interface professionally with senior-level business and government executives
Ability to effectively plan, organize, and prioritize work
Proficiency in Salesforce preferred
We Invest in Our People—Professionally and Personally.
At EDPNC, our benefits are designed to support your career, well-being, and life outside of work.
Competitive compensation and performance incentives that reward impact and results
Hybrid work schedule that supports flexibility, and balance
Generous time off, including 4 weeks of PTO, 9 paid holidays, 3 sick and wellness days, and 3 flex holidays
401(k) with a 5% employer match after six months to help you build long-term financial security
Paid parental leave, including 8 weeks of maternity leave and 4 weeks of paternal leave, because family matters
Comprehensive medical, dental, and vision coverage, with HSA and FSA options
Company paid short- and long-term disability coverage as well as 50K life insurance for added peace of mind
Employee Assistance Program that covers your entire household’s wellbeing
Voluntary benefit options such as critical illness, accident, hospital indemnity, life insurance and pet insurance
Corporate amenities such as paid parking, gym access and complimentary snacks
Family Forward Certified, reflecting our commitment to family-friendly workplace practices
Why Join EDPNC?
This is an opportunity to work with manufacturers across North Carolina and play a meaningful role in strengthening one of the state's most important industries. You'll collaborate with a statewide network of business, workforce, education, and economic development leaders while helping companies access resources that support growth, competitiveness, and long-term success.
Building a stronger North Carolina by supporting business growth, international trade, and tourism.
Industry
Non-profit Organizations
Company size
51-200 employees
Founded
2014
Headquarters
Raleigh, NC
LinkedIn followers
24,944
Total funding
$250K
The Economic Development Partnership of North Carolina (EDPNC) leads economic development activities in North Carolina. We work together with the Governor and the Department of Commerce to help businesses launch, grow and locate in our state. Our far-reaching network is made up of government officials, local and regional economic development organizations, service providers, international business, tourism and trade executives, community leaders and educational institutions. We also publish research on key business, trade and industry trends affecting our state, and actively track facilities and sites available for relocation.
Offices: 150 Fayetteville St, Suite 1200, Raleigh, NC 27601, US
Business and Job RecruitmentImport and ExportInternational Trade and DevelopmentGovernment Relationsand Travel and TourismBusiness DevelopmentNon ProfitGovernment
Based on 115 listings with disclosed salaries, most marketing jobs in Raleigh, NC pay between $20k–$165k per year. Individual offers vary with seniority, company size, and specialization.
How many Marketing jobs are open in Raleigh, NC right now?
There are currently 324 open marketing positions in Raleigh, NC listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Marketing roles in Raleigh, NC?
Companies currently hiring include JTI, Acosta, MERGE, Capitol Broadcasting Company, Eaton, among others. Browse the listings above to see every active employer.
Are there remote or hybrid Marketing jobs in Raleigh, NC?
Yes — 112 of the 324 open marketing positions offer remote or hybrid work (32 remote, 80 hybrid).
How do I apply for Marketing jobs in Raleigh, NC?
Each listing links directly to the employer's application page. Apply early — fresh listings get the most recruiter attention in the first two weeks.