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$100k–$120k/yr
Full-time
Competitive salary, Performance-based bonuses, Health insurance, Dental insurance, Vision insurance, 401(k) plan
Posted 12d ago
~40 hrs/week
Responsibilities
The Customer Marketing Manager will design and execute lifecycle marketing programs to drive product adoption, expansion, and customer advocacy. They will collaborate across teams to develop customer-centric narratives and capture feedback to influence product roadmaps and revenue goals.
Requirements
Candidates must have 5–8+ years of experience in Customer Marketing, Lifecycle Marketing, or Customer Success Marketing within B2B SaaS. Strong skills in cross-functional collaboration, storytelling, and end-to-end program execution are required.
Full job description
Role Overview
Copado is redefining how enterprises deliver software in the age of AI. As we scale Agentia and move toward a consumption-based model, customer adoption, advocacy, and proof are critical to our growth.
The Customer Marketing Manager will play a key role in building and scaling Copado’s Customer Growth Engine—driving adoption, expansion, and customer advocacy across the lifecycle. This role sits at the intersection of Marketing, Customer Success, and Product, ensuring our customers not only succeed, but become our strongest proof in the market.
Key Responsibilities
Customer Growth & Lifecycle Marketing
Design and execute lifecycle marketing programs across Onboarding, Adoption, and Expansion.
Partner with Customer Success to drive product usage and engagement.
Support consumption growth across the delivery lifecycle.
Customer Campaigns (Including 90/6 Program)
Own marketing execution of key customer initiatives, including the 90/6 upgrade campaign (in partnership with Customer Success), feature adoption campaigns, and release awareness and enablement.
Goal: Drive customers to the latest versions, increase usage, and unlock value.
Customer Storytelling & Content
Partner with Product, Product Marketing, Corporate Marketing, and Events to help coordinate, identify, and develop compelling customer-centric narratives aligned to:
The Agentia platform
Key use cases
Industry solutions
Cross-Functional Collaboration
Work closely with key partners across Customer Success (primary partner), Product Marketing, Product, Advocacy, Demand Generation, and Sales.
Ensure tight alignment between customer outcomes, marketing messaging, and revenue goals.
Customer Insights & Feedback Loop
Capture customer insights and feedback to share learnings across Product, Marketing, and Sales.
Help shape messaging, product roadmaps, and GTM strategy.
Qualifications
Experience: 5–8+ years in Customer Marketing, Lifecycle Marketing, or Customer Success Marketing within B2B SaaS or enterprise technology.
Core Skills: Background in customer advocacy and storytelling, with strong cross-functional collaboration.
Execution: Demonstrated ability to translate customer outcomes into compelling stories, manage multiple stakeholders, and execute programs end-to-end.
Success Metrics
Customer adoption and engagement metrics
Expansion and upsell influence
Number of customer stories and references
Number of customer story opportunities identified and delivered to Advocacy Marketing
Contribution to pipeline (via advocacy)
90/6 campaign performance (upgrade rates)
What Great Looks Like
Strong partnership with Advocacy Marketing to surface customer success stories and champions.
A consistent flow of high-quality customer proof opportunities.
Increased product adoption and usage.
A clear linkage between customer marketing and revenue impact.
Strategic Impact
This role directly supports:
Customer expansion and retention
Agentia adoption and usage growth
Sales pipeline through customer proof
Category credibility in the market
Benefits
Copado offers a comprehensive benefits package, which includes:
Competitive salary and performance-based bonuses.
Comprehensive health, dental, and vision insurance.
401(k) Plan
Paid Time Off
Wellness Perks
Copado is Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Copado does not accept unsolicited headhunter and agency resumes. Copado will not pay any third-party agency or company that does not have a signed agreement with Copado.
How many Marketing jobs are open in Quinte West, Canada right now?
There are currently 68 open marketing positions in Quinte West, Canada listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Marketing roles in Quinte West, Canada?
Companies currently hiring include MERGE, University of Denver - Office of Teaching and Learning, Fastly, SugarAI, Copado Japan, among others. Browse the listings above to see every active employer.
Are there remote or hybrid Marketing jobs in Quinte West, Canada?
Yes — 39 of the 68 open marketing positions offer remote or hybrid work (8 remote, 31 hybrid).
How do I apply for Marketing jobs in Quinte West, Canada?
Each listing links directly to the employer's application page. Apply early — fresh listings get the most recruiter attention in the first two weeks.