Band Level 4 Job Description Summary The Brand Manager is accountable for translating International and Regional Therapeutic Area strategy into locally relevant brand plans from pre-launch phase and ensuring future asset…
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Full-time
Posted 14d ago
~40 hrs/week
Responsibilities
The Brand Manager is responsible for translating therapeutic area strategies into locally relevant brand plans and driving pre-launch and launch readiness activities. They lead cross-functional teams to execute integrated brand tactical plans and omnichannel campaigns while ensuring compliance with company policies.
Requirements
The role requires expertise in asset management, commercial excellence, and product lifecycle management to shape the treatment landscape. Candidates must demonstrate strong stakeholder management and the ability to orchestrate cross-functional teams to achieve business growth and patient impact.
Full job description
Band
Level 4
Job Description Summary
The Brand Manager is accountable for translating International and Regional Therapeutic Area strategy into locally relevant brand plans from pre-launch phase and ensuring future assets are positioned for long-term patient impact and sustainable business growth . The role leverages local insights to identify unmet needs, shape the future treatment landscape, and optimize strategic initiatives across the asset lifecycle and works cross‑functionally to ensure effective, compliant execution in line with Novartis values and ethics.
Job Description
· Full accountability for one or limited number of future assets, driving pre-launch strategy, market shaping, and launch readiness.
· Own brand strategy and planning by translating International strategy into a local brand plan from pre-launch phase, including clear objectives, prioritized customers audiences, tailored key messages, omnichannel journeys and executional focus.
· Deliver the International brand strategy at country level, aligned with Regional and Country guidance, leveraging local customer, market, and disease insights to optimize local execution.
· Design and execute integrated brand tactical plans and omnichannel campaigns, ensuring effective deployment and optimization of the marketing mix and monitoring of the impact (enabled as needed by technological solutions such as DRO).
· Define and manage customer segmentation and prioritization in line with International Commercialization Excellence standards and guidance.
· Design and orchestrate ICE‑aligned omnichannel customer journeys, ensuring the right messages reach the right customers through the right channels at the right time. Train the sales reps on message and tactics to increase the impact and access of the sales reps to their targeted customers.
- Develop launch scenarios, patient opportunity assessments, and business cases to support future asset launches
· Lead local brand/product launch strategy and tactics execution, lead launch readiness reviews preparation, contribute to LRR sessions (supported by EE customer excellence) and follow up actions.
· Lead and orchestrate the cross-functional brand team (e.g. Sales, Medical, Value & Access, Development. etc.), ensuring alignment, accountability, and high-quality execution.
· Generate and apply insights from market research, customer interactions, and performance data to refine strategy and tactics.
· Collaborate with Production Hub team to ensure that available global International assets can be reused on the market level (to reduce content duplications), ensure proper measurable tagging and ensure right content is deployed at the right time with expected local approval levels.
· Manage external agencies and partners to deliver high-quality, compliant brand initiatives.
· Set clear direction for brand/disease patients journey strategy, design, support omnichannel activation plans and key messages by target audience to support patients activation in a non-promotional manner (patients activation), design and develop service solutions to support patients during their treatment journey to address non-medical barriers to care (patients services and solutions) design-develop and execute PSP in alignment with International guidance, governance and materials.
· Ensure all brand activities comply with Novartis policies, SOPs, and industry requirements.
· Connect to HCPs and external stakeholders to capture insights and validate assumptions.
Novartis is an innovative medicines company. Every day, working to reimagine medicine to improve and extend people’s lives so that patients, healthcare professionals and societies are empowered in the face of serious disease. Our medicines reach more than 250 million people worldwide.
Find out more at https://www.novartis.com
See our community guidelines: https://go.novartis.social/3Nboxki
Offices: Novartis Campus, Basel, Baselstadt 4002, CH · One Health Plaza, East Hanover, NJ 07936, US · Calle 93B S-31, Bogota, Bogota, D.C. 110541, CO · Merrion Road, Dublin, County Dublin, IE · Na Pankraci 1724/129, Prague, Prague 140 00, CZ
CardiovascularImmunologyNeuroscienceSolid TumorsHematologyChemistryxRNARadioligandand Gene and cell therapyHealth Care
How many Marketing jobs are open in Minato, Japan right now?
There are currently 60 open marketing positions in Minato, Japan listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Marketing roles in Minato, Japan?
Companies currently hiring include Allergan, IHG Hotels & Resorts, DAZN, Apple, Novartis, among others. Browse the listings above to see every active employer.
Are there remote or hybrid Marketing jobs in Minato, Japan?
Yes — 20 of the 60 open marketing positions offer remote or hybrid work (2 remote, 18 hybrid).
How do I apply for Marketing jobs in Minato, Japan?
Each listing links directly to the employer's application page. Apply early — fresh listings get the most recruiter attention in the first two weeks.