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Creating a world where pets live longer, healthier lives, from their very first meal. Learn more about our brands. We’re Looking For A(n): Senior Manager, Lifecycle Marketing & CRM Strategy to scale the lifecycle marketi…
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Los Angeles, California, United States • Remote OK
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Lead the strategy and performance of evergreen email and SMS lifecycle programs to improve retention and customer lifetime value. Serve as the subject matter expert for Klaviyo and Attentive to build scalable CRM solutions and automated flows.
Requires 8+ years of experience in lifecycle marketing or CRM with deep hands-on expertise in Klaviyo and Attentive. Candidates must possess strong analytical skills and the ability to translate data into actionable retention strategies.
We’re Looking For A(n): Senior Manager, Lifecycle Marketing & CRM Strategy to scale the lifecycle marketing engine across a portfolio of pet brands, this role will own the strategy and performance of evergreen email and SMS lifecycle programs, with a focus on improving retention, repeat purchase behavior, winback, replenishment, and customer lifetime value.
The role will also lead the CRM strategy by serving as the organization’s subject matter expert in Klaviyo and Attentive, supporting cross-functional teams by translating customer data, platform capabilities, and business needs into scalable CRM solutions.
This is a player-coach role in the near term, with the expectation that the role becomes increasingly strategic as the team and function mature.
Location: Remote or Hybrid (El Segundo, CA and/or Burbank/North Hollywood, CA)
The base salary range is $104,000-$130,000, plus bonus potential.
The posted salary range in this job posting reflects data based on California's cost of labor analysis. This salary range is subject to change per state; please click here to find the pay differential in your state of residence if the role is remote.
Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.
We will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.
A Note to Recruiting Agencies: At Golden Pet Brands, we handle all hiring through our internal Talent Acquisition team. Occasionally, we might use staffing or recruiting agencies to support our internal team in finding the right candidates. Agencies are not authorized to contact our hiring teams directly to present candidates. Our internal Talent Acquisition team is responsible for all candidate presentations to our hiring managers. Golden Pet Brands will need written approval and a signed agreement before submitting any candidate info for a specific job opening. Without this, we won’t pay any fees for placements. Thank you for your understanding.
Candidate Safety: The safety of our candidates is our highest priority. When looking for a job, please be aware of cyber criminals, fake domains, and fraudulent job offers. Golden Pet Brands recruiters will only contact applicants from our official company e-mail domain, ([email protected]) or through our internal Applicant Tracking System, Greenhouse. In addition, Golden Pet Brands recruiters will never send you checks, or ask you to disclose personal financial details.
Click here to learn more about general internet safety and our hiring practices.
Creating a world where pets live longer, healthier lives, from their very first meal.
Golden Pet Brands is leading America’s pet health revolution by making longevity-focused nutrition simple for pet parents, and rewarding for pets, through product excellence, education, and storytelling.
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