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Full-time
bachelor degree
Competitive income package, Holiday and Tet bonuses, 13th-month salary, Annual performance-based bonuses, Social insurance, Health insurance
Posted 34d ago
~40 hrs/week
Responsibilities
Lead the overall brand strategy, integrated communications, and creative direction to maintain a market-leading position in the jewelry sector. Manage digital growth, e-commerce optimization, MarTech ecosystems, and the development of the marketing team and budget.
Requirements
Requires a Bachelor's degree or higher in Marketing or Business with 8-10 years of experience in brand equity and data-driven growth. Must possess deep knowledge of the jewelry market, retail operations, and a data-driven, customer-centric mindset.
Full job description
ACG3680JOB
Our client is a top-notch company specialized in gems and jewellery who is looking for a qualified candidate to join their firm.
Brand Strategy Planning, Positioning, and Communications Crisis Management
Lead the planning of short-, medium-, and long-term marketing strategies aligned with strategic objectives, while shaping brand architecture and brand identity standards.
Direct major integrated communications campaigns and establish and maintain the brand’s market-leading position.
Lead the handling of communications crises.
Creative and Content Direction
Lead the establishment of consistent brand identity standards and define the creative direction for content, visuals, and brand storytelling. Approve core creative outputs.
Provide strategic direction for content development across all communication channels and take responsibility for the consistency and standards of all public-facing communication messages.
Marketing and Trade Promotion Management
Lead the planning and approval of demand generation programs and multi-channel activation activities.
Establish and control the implementation of display standards, POSM, and marketing materials across the entire system.
Establish and direct the implementation of marketing campaigns to increase traffic.
Growth Marketing, Digital Marketing, and E-commerce Management
Manage the digital marketing strategy and direct the implementation of performance-based marketing campaigns to attract high-quality traffic at optimal cost.
Drive e-commerce revenue and optimize user experience (UX/UI) across online sales platforms.
Establish O2O cross-measurement mechanisms and optimize the omnichannel conversion funnel.
Customer Experience and MarTech Management
Lead the planning and standardization of customer experience metrics across touchpoints, and implement service improvement solutions to enhance customer retention.
Manage the call center system and standardize processes for receiving and handling service complaints.
Architect the marketing technology ecosystem, operate and leverage CRM, enhance large-scale consumer behavior insights, and implement automated marketing scenarios.
Budget, People, and Culture Development Management
Develop and manage the Division’s budget plan and optimize costs.
Build the organizational structure, define functions and responsibilities, plan workforce headcount, and assign tasks to employees.
Establish a performance evaluation system and drive the performance of subordinate employees.
Recruit, train, coach, and develop team capabilities, while building a succession pipeline.
Lead by example, communicate, and encourage the team to practice the organization’s core values and cultural values; handle conflicts and strengthen team engagement.
Requirements
Knowledge
Bachelor’s degree or higher in Marketing, Communications, Business Administration, or other relevant disciplines.
Deep knowledge of both disciplines: Brand Equity building and data-driven growth funnel optimization, including Growth Hacking and Performance Marketing.
Strong understanding of large-scale retail chain operations, e-commerce business models, and MarTech/CRM systems.
Deep understanding of consumer behavior across different customer segments and the specific characteristics of the gold, silver, and jewelry market.
Attitude and Personal Attributes
Customer-centric mindset.
Willingness to experiment with new approaches and flexibility to adapt to changes in digital algorithms and market dynamics.
Data-driven mindset, with decisions made based on metrics and data.
Strong sense of ownership and high commitment to achieving objectives.
Discipline, objectivity, and absolute integrity, with the Company’s overall interests placed above all else.
Skills
Strategic thinking skills, with strong artistic and aesthetic sensitivity as well as sharp data analytical capabilities.
Financial management skills and the ability to optimize return on investment (ROI).
Ability to handle brand communications crises and digital operational incidents.
Leadership, inspirational, conflict resolution, and people development skills.
Management Habits
Review real-time metrics simultaneously at the beginning of each day.
Maintain a regular schedule for market visits.
Randomly listen to customer complaint calls to continuously improve the customer experience journey.
Maintain regular one-on-one meetings with direct reports and monitor the daily implementation of corporate culture.
Benefits
Competitive income package with attractive bonuses, including holiday and Tet bonuses, a fixed 13th-month salary, and annual performance-based bonuses according to the Company’s business results.
Full participation in social insurance, health insurance, and unemployment insurance in accordance with State regulations.
Participation in a health insurance program for both employees and their families, along with annual health check-ups.
Lunch support provided by the Company.
Full entitlement to employee welfare benefits, including birthday, wedding, funeral, and other employee care policies on special occasions.
Managers may have the opportunity to participate in the Employee Stock Ownership Plan (ESOP) in accordance with the Company’s policies.
Participation in annual corporate culture engagement activities, including spring outings, company trips, team-building activities, and kickoff events.
Opportunities to join specialized training and coaching programs in management, leadership, and human resources strategy, delivered directly by leading experts, contributing to capability enhancement and career development.
Contact: Ha Hoang
Due to the immense number of applications, only shortlisted candidates will be contacted.
We are a boutique HR consulting firm in SEA with a vision to "Connect Minds & Beyond"
Industry
Staffing and Recruiting
Company size
11-50 employees
Founded
2021
Headquarters
Hanoi & HCMC
LinkedIn followers
14,958
Our vision is "To be the leading consulting firm in South East Asia, focused on leveraging human elements and technology to lead our partners towards higher growth and performance together with joy"
How many Marketing jobs are open in Hà Nội, Vietnam right now?
There are currently 120 open marketing positions in Hà Nội, Vietnam listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Marketing roles in Hà Nội, Vietnam?
Companies currently hiring include Aloha Consulting Group, Techcombank (TCB), AnyMind Group, Bayer, GFT Technologies, among others. Browse the listings above to see every active employer.
Are there remote or hybrid Marketing jobs in Hà Nội, Vietnam?
Yes — 17 of the 120 open marketing positions offer remote or hybrid work (4 remote, 13 hybrid).
How do I apply for Marketing jobs in Hà Nội, Vietnam?
Each listing links directly to the employer's application page. Apply early — fresh listings get the most recruiter attention in the first two weeks.