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Full-time
Posted 1d ago
Apply by Aug 19
~40 hrs/week
Responsibilities
Design and execute data-driven lifecycle and BTL campaigns to drive customer value, revenue growth, and retention. Collaborate with cross-functional teams including Product, Marketing, and Data Science to optimize customer journeys and implement churn reduction strategies.
Requirements
Requires strong market planning, analytical, and budget management skills. Candidates should possess excellent interpersonal communication and problem-solving abilities with a proactive and innovative mindset.
Full job description
Join Us
At Vodafone, we’re not just shaping the future of connectivity for our customers – we’re shaping the future for everyone who joins our team. When you work with us, you’re part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact.
Role Purpose
Drive customer value growth, revenue generation, and retention through the design and execution of data-driven lifecycle and BTL campaigns across multiple channels. Leverage customer insights, behavioral analytics, and predictive models to identify commercial opportunities, reduce churn, and maximize campaign ROI. Collaborate cross-functionally with Product, Marketing, Data Science, and BI teams to deliver impactful customer engagement strategies and continuous business growth.
Job Profile
1. Campaign Design & Execution Lifecycle Journeys: Design, build, and optimize end-to-end customer journeys, including onboarding, activation, cross-selling, upselling, and reactivation of dormant accounts. BTL Campaign Management: Own the execution of targeted multi-channel campaigns across digital and assisted touchpoints (SMS, push notifications, email, WhatsApp, in-app messaging, and call centers). Channel Optimization: Coordinate the commercial communication calendar to ensure the optimal channel mix, frequency, and volume, preventing customer fatigue.
2. Data Segmentation & Insights Behavioral Analysis: Analyze complex customer data, transaction patterns, and usage frequencies to identify value growth opportunities and high-risk churn indicators.
3. Commercial & Churn Management Revenue Stimulation: Develop tactical, margin-positive offers to boost short-term revenue (e.g., data bundles, value-added services, or usage-stretching bonuses). Retention Frameworks: Implement early-warning systems and automated "save" campaigns targeting at-risk customer segments to reduce overall attrition rates. Business Case Creation: Develop data-backed financial business cases for new campaign initiatives, forecasting expected traffic, uptake, and overall ROI.
4. Cross-Functional Collaboration Product & Marketing: Align BTL campaigns with Above-the-Line (ATL) marketing priorities and product launches. Data & BI Teams: Work closely with Data Science and Business Intelligence teams to build automated tracking dashboards and refine predictive churn models.
Competencies and Qualifications
Strong market planning and analytical skills.
Strong budget tracking and management skills.
Excellent interpersonal & communication skills.
Excellent problem-solving abilities.
Ability to work collaboratively in a team.
Proactive, innovative, and able to challenge traditional approaches
Not a perfect fit?
Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about empowering people and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to still apply as you may be the right candidate for this role or another opportunity.
Who we are
We are a leading international Telco, serving millions of customers. At Vodafone, we believe that connectivity is a force for good. If we use it for the things that really matter, it can improve people's lives and the world around us. Through our technology we empower people, connecting everyone regardless of who they are or where they live and we protect the planet, whilst helping our customers do the same.
Belonging at Vodafone isn't a concept; it's lived, breathed, and cultivated through everything we do. You'll be part of a global and diverse community, with many different minds, abilities, backgrounds and cultures. ;We're committed to increase diversity, ensure equal representation, and make Vodafone a place everyone feels safe, valued and included.
If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, please refer to https://careers.vodafone.com/application-adjustments/ for guidance.
VOIS (Vodafone Intelligent Solutions) is a strategic arm of Vodafone Group Plc, creating value for customers by delivering intelligent solutions through Talent, Technology & Transformation.
As the largest shared services organisation in the global telco industry, our portfolio of next-generation solutions and services are designed in partnership with customers across Vodafone Group, local markets, and partner markets to simplify and drive growth. We are pioneering a new Partnership model for the Telco industry, where the sharing of ideas, innovation, platforms and services will unlock opportunities for our people and value for our customers.
With our strategic partner Accenture, we work alongside our Vodafone customers, other Telco and tech companies to drive transformation, meet the challenges of our industry and ensure we stay relevant and resilient. This partnership is a unique, industry-first model which brings together the best of in-house and 3rd party capability.
We deliver value and results at scale by leveraging technology, data and our talented international team of 30K professionals in the following services:
Technology, Business, B2B, Corporate Services, Customer Care.
Our commercial model creates clear, benchmarked and competitively-priced services so that we can offer guaranteed outcomes for customers with flexibility and optionality.
Bringing together our combined strengths with our strategic partner Accenture our strategy is to:
Commercialise: Create cost transparency and foster trust and growth for our customers
Re-platform: To simplify, streamline and scale our business
Extend beyond our borders: deepening our relationships, growing our services and expanding our customer base across new customers & new geographies
We work with customers across 28 countries from 10 VOIS locations: Albania, Egypt, Hungary, India, Romania, Spain, Turkey, UK, Germany, Ireland, and with a network of teams in Czech Republic, Italy, Greece, and Portugal.
Offices: London, GB · Pune, IN · Giza, EG · Romania, RO · Budapest, HU
Information TechnologyConsultingInformation Services
How many Marketing jobs are open in Giza, Egypt right now?
There are currently 26 open marketing positions in Giza, Egypt listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Marketing roles in Giza, Egypt?
Companies currently hiring include Chalhoub Group, Future Group Language Solutions, VOIS, CIB Egypt, EVA pharma, among others. Browse the listings above to see every active employer.
Are there remote or hybrid Marketing jobs in Giza, Egypt?
Yes — 8 of the 26 open marketing positions offer remote or hybrid work (0 remote, 8 hybrid).
How do I apply for Marketing jobs in Giza, Egypt?
Each listing links directly to the employer's application page. Apply early — fresh listings get the most recruiter attention in the first two weeks.