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Full-time
Mentoring, Career consulting, Learning programs, Global Talent Exchange Program, Company-wide challenges, Awards
Posted 12d ago
~40 hrs/week
Responsibilities
The Media Manager will own end-to-end media planning and buying for Mexico and Central America, focusing on upper- and mid-funnel strategies. They will coordinate campaign execution across online and offline channels while analyzing performance to provide actionable business insights.
Requirements
Candidates must have at least 5 years of experience in media planning and buying with a strong understanding of both digital and offline channels. The role requires the ability to independently manage the full media process and translate marketing objectives into effective cross-channel strategies.
Full job description
Media Manager
Department: Corporate Marketing
Employment Type: Full Time
Location: Mexico
Description
We are looking for a Media Manager to join our Marketing team and take ownership of media planning and execution across Mexico and Central America. The role will have a strong focus on upper- and mid-funnel media, developing solutions that build brand awareness, consideration, and ultimately contribute to business growth. You will work across both online and offline media channels, identifying the right media mix to effectively reach our audiences across the region. This is a hands-on role for someone who can independently manage the full media process — from translating marketing objectives into media strategies and plans to campaign execution, optimization, performance analysis and recommendations.
Key Responsibilities
Own end-to-end media planning and buying for Mexico and Central America, in line with regional business and marketing priorities.
Develop upper- and mid-funnel media strategies aimed at driving reach, awareness, consideration and business impact.
Translate marketing briefs and business objectives into effective cross-channel media plans.
Define the optimal media mix across online and offline channels, based on campaign objectives, audience, market specifics and available budget.
Independently manage media projects from initial planning through campaign launch, optimization and post-campaign analysis.
Coordinate campaign execution with media agencies, platforms, vendors and internal marketing teams across the region.
Monitor campaign performance and proactively identify opportunities for optimization.
Evaluate both media and business results, turning data into actionable insights and recommendations.
Prepare clear campaign reports and presentations, explaining not only what happened, but why it happened and what we should do next.
Build and maintain strong relationships with media agencies, publishers, platforms and other external partners.
Identify relevant new media formats, channels and innovations and recommend opportunities for testing.
Support influencer marketing initiatives and evaluate relevant activation formats as part of the broader media mix.
Skills, Knowledge & Expertise
5+ years of experience in media planning, media buying, advertising or a related field.
Strong experience with upper- and mid-funnel media campaigns, including brand awareness and consideration objectives.
Experience working across Mexico and/or Central American markets is highly desirable.
Ability to independently manage the full media planning process, rather than relying entirely on an agency.
Strong understanding of both digital and offline media channels, including their role across different stages of the marketing funnel.
Ability to select the right channels and formats depending on the marketing objective and target audience.
Hands-on experience with media analytics, planning and reporting tools.
Strong understanding of media measurement and core and proxy KPIs for different channels and funnel stages.
Experience in campaign tracking, optimization and post-campaign analysis.
Strong analytical skills and ability to connect media performance with business outcomes.
Ability to turn data into insights, hypotheses and concrete recommendations.
Understanding of influencer marketing and its role within the broader media ecosystem.
Strong presentation and storytelling skills — ability to turn complex information into simple, convincing recommendations.
Confidence working with multiple stakeholders and external partners across different markets.
Curiosity about advertising trends, emerging platforms, new formats and media innovation.
Job Benefits
Help us challenge injustice by creating fair choices for millions of people across 48 countries.
Develop your professional skills with access to mentoring, career consulting, and learning programs.
Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
Work alongside people who take initiative, speak openly, and challenge themselves to grow.
Improve your language skills through co-financed courses and internal speaking clubs.
Final benefits may vary depending on the location.
People driven. Ride for a fair price you both agree on. This is our inner drive.
Industry
IT Services and IT Consulting
Company size
1,001-5,000 employees
Headquarters
Mountain View, California
LinkedIn followers
477,137
Total funding
$537M
inDrive is a global mobility and urban services platform. The inDrive app has been downloaded over 400 million times, and is the second most downloaded mobility app globally for the third consecutive year. In addition to ride-hailing, inDrive provides an expanding list of urban services, including intercity transportation and delivery. In 2023, inDrive launched New Ventures, a venture and M&A arm.
inDrive operates in over 1100 cities in 48 countries.
inDrive’s Purpose and Supermission: We Challenge Injustice Through Fair Choices.
Injustice is to the inequality of opportunities and abuse of power by corporations, society and individuals.
inDrive’s strategic goal: Provide choice for 1+ billion people through business and non-profit initiatives. The company pursues this goal both through its core business, which supports local communities via a fair pricing model; and through the work of inVision, its non-profit arm. inVision’s community empowerment programs help to advance education, sports, arts and sciences, gender equality and other vital initiatives.
For more information visit www.inDrive.com
Offices: Mountain View, California 94040, US
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