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Execute and monitor omnichannel marketing automation strategies focusing on member acquisition and retention. Manage digital campaign operations and leverage the Salesforce technology stack to optimize engagement and ROI.
Requires a Bachelor's degree and at least 5 years of digital marketing experience, specifically with Salesforce Marketing Cloud. Proficiency in SQL, AMPscript, and HTML/CSS is required for technical campaign execution.
Sr. Marketing Automation Specialist (Hybrid)
Chicago, IL
The American Medical Association (AMA) is the nation's largest professional Association of physicians and a non-profit organization. We are a unifying voice and powerful ally for America's physicians, the patients they care for, and the promise of a healthier nation. To be part of the AMA is to be part of our Mission to promote the art and science of medicine and the betterment of public health.
At AMA, our mission to improve the health of the nation starts with our people. We foster an inclusive, people-first culture where every employee is empowered to perform at their best. Together, we advance meaningful change in health care and the communities we serve.
We encourage and support professional development for our employees, and we are dedicated to social responsibility. We invite you to learn more about us and we look forward to getting to know you.
We have an opportunity at our corporate offices in Chicago for a Sr. Marketing Automation Specialist (Hybrid) on our Marketing & Membership Experience team. This is a hybrid position reporting into our Chicago, IL office, requiring 3 days a week in the office.
This role will execute marketing automation strategies, focusing on acquisition and retention campaigns while supporting omnichannel efforts across email, SMS, digital ads, fax, and direct mail. This role will manage digital campaign operations and performance analysis, ensuring the efficient execution of multichannel campaigns and reporting workflows. This role will leverage the full marketing technology stack—including Salesforce Marketing Cloud (SFMC), Marketing Cloud Personalization (MCP), Marketing Cloud Intelligence (Datorama), and Salesforce Data Cloud (DC) to drive data-driven campaign plans that optimize member engagement and maximize ROI.
RESPONSIBILITIES:
Marketing Automation
Digital Campaign Operations & Analysis
Digital Technology & Emerging Trends
May include other responsibilities as assigned
REQUIREMENTS:
Bachelor’s degree required concentration in computer science, business administration, marketing or related degree preferred; Master’s Degree a plus.
Minimum 5+ years’ experience in digital marketing required; experience with membership or subscription services a plus.
Extensive knowledge and demonstrated experience with Salesforce Marketing Cloud or similar marketing automation platform and the ability to drive adoption of new tools, improve processes, increase efficiencies, streamline marketing operations.
Demonstrated experience with database management concepts and best practices; including utilizing and managing large databases.
Demonstrated experience using customer data platforms such as Salesforce Data Cloud and personalization tools such as Salesforce Marketing Cloud Personalization or related technologies to unify customer data, analyze behaviors, and optimize marketing strategies across channels.
Excellent collaboration and communications skills working with both internal teams and external stakeholders; ability to interact effectively with all levels of management and must be able to communicate with both technical and marketing audiences.
Broad technical skills are necessary; thorough knowledge of technologies such as SQL, Excel, AMPscript, HTML/CSS is required.
Salesforce Marketing Cloud certifications are a plus.
Excellent analytical skills, root-causing problem-solving skills, process mapping and data modeling skills.
The American Medical Association is located at 330 N. Wabash Avenue, Chicago, IL 60611 and is convenient to all public transportation in Chicago.
This role is an exempt position, and the salary range for this position is $87,394 - $115,797. This is the lowest to highest salary we believe we would pay for this role at the time of this posting. An employee’s pay within the salary range will be determined by a variety of factors including but not limited to business consideration and geographical location, as well as candidate qualifications, such as skills, education, and experience. Employees are also eligible to participate in an incentive plan. To learn more about the American Medical Association’s benefits offerings, please click here.
We are an equal opportunity employer, committed to diversity in our workforce. All qualified applicants will receive consideration for employment. As an EOE/AA employer, the American Medical Association will not discriminate in its employment practices due to an applicant’s race, color, religion, sex, age, national origin, sexual orientation, gender identity and veteran or disability status.
THE AMA IS COMMITTED TO IMPROVING THE HEALTH OF THE NATION
The AMA promotes the art and science of medicine and the betterment of public health.
The American Medical Association is the premier national organization providing timely, essential resources to empower physicians, residents and medical students to succeed at every phase of their medical lives. Physicians have entrusted the AMA to advance the art and science of medicine and the betterment of public health on behalf of patients for more than 170 years. For more information, visit ama-assn.org. For commenting policies, see our Code of Conduct: http://bit.ly/1aEMHr2
Offices: 330 N Wabash Ave, Chicago, IL 60611, US
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