Senior Digital Marketing Manager | Sage Home Loans
Charlotte, North Carolina, United States · Hybrid
$90k–$130k/yr
Senior
This role requires a hybrid schedule and will be based in our South Charlotte, NC Headquarters (Tuesday through Thursday) and work fully remotely on Mondays and Fridays each week. For the Sage Home Loans website click he…
Skills: Paid Media Management, Search Engine Optimization, Conversion Rate Optimization, Content Strategy, SEM
Senior Digital Marketing Manager | Sage Home Loans
Charlotte, North Carolina, United States · Hybrid
$90k–$130k/yr
Senior$250M raised
This role requires a hybrid schedule and will be based in our South Charlotte, NC Headquarters (Tuesday through Thursday) and work fully remotely on Mondays and Fridays each week. For the Sage Home Loans website click he…
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$90k–$130k/yr
Full-time
Health Insurance, Dental Insurance, Vision Insurance, Life Insurance, Short-Term Disability Insurance, Long-Term Disability Insurance
Posted 37d ago
~40 hrs/week
Responsibilities
Lead the strategy and execution of paid media, organic growth, and website experience to drive qualified demand and revenue. Manage the end-to-end conversion funnel and implement modern search strategies including SEO, AEO, and GEO.
Requirements
Requires 6+ years of digital marketing experience with deep expertise in SEM, SEO, and CRO, including prior people management experience. Experience in regulated industries like mortgage or fintech is preferred.
Full job description
This role requires a hybrid schedule and will be based in our South Charlotte, NC Headquarters (Tuesday through Thursday) and work fully remotely on Mondays and Fridays each week.
For the Sage Home Loans website click here. Curious how Sage Home Loans fits into Red Ventures? Click here.
Sage Home Loans is on a mission to revolutionize the industry by making mortgage simple. We are seeking a Senior Digital Marketing Manager to lead strategy and execution across paid media, organic growth, web experience, and content strategy. This is a hands-on, high-impact role responsible for driving qualified demand, optimizing the full digital journey, and scaling modern search strategies—including SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization). You will partner cross-functionally to turn insight into action, elevate our brand presence, and create measurable revenue growth in a fast-moving, regulated environment. If you believe every second counts, win the right way, and are committed to getting better every day, this role was built for you.
What You’ll Do:
Paid Media & SEM Campaign Management
Own strategy, execution, and optimization across paid search (SEM), paid social, display, and emerging digital media channels
Manage budget allocation, bidding strategy, audience targeting, creative testing, and campaign pacing to maximize ROAS and CPL performance
Implement rigorous A/B testing across ad creative, landing pages, and audience segments to drive continuous improvement
Ensure all advertising campaigns align with mortgage regulatory standards and compliance requirements
Search Engine Optimization, AEO & GEO
Develop and execute a modern search roadmap that expands beyond traditional SEO to include AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) strategies
Optimize for high-intent queries, featured snippets, voice search, AI-generated responses, and emerging search surfaces
Partner with content and product teams to improve technical SEO, site architecture, crawlability, and schema markup implementation
Monitor organic search rankings, share of voice, and AI search visibility using advanced analytics tools
Website Experience & Landing Page Optimization
Own the end-to-end website conversion funnel from ad click to application start, with a relentless focus on revenue generation
Lead landing page strategy and testing frameworks—including A/B and multivariate tests—to increase engagement, reduce drop-off, and improve qualified lead flow
Collaborate with product, engineering, and analytics teams to deploy site enhancements quickly and iteratively
Use behavioral data, heatmaps, and funnel reporting to identify friction points and drive measurable conversion lift
Oversee website content strategy to support demand generation, brand authority, client education, and organic search performance
Align editorial calendars with paid media, search priorities, and product initiatives
Ensure website content reflects Sage’s client-first mindset and simplifies complex mortgage topics for everyday borrowers
Optimize content distribution across owned, earned, and paid channels to maximize reach and engagement
Analytics, Reporting & Revenue Ownership
Establish clear KPIs across acquisition, engagement, and conversion—tying marketing activity directly to revenue generation
Build dashboards and present performance insights to senior stakeholders with actionable recommendations
Maintain accurate tagging, attribution, and CRM integrations across all digital properties
Continuously evaluate and refine the martech stack to improve measurement, scalability, and speed-to-insight
Cross-Functional Leadership
Partner closely with Product, Sales, Compliance, Engineering, Design, and Analytics teams to align marketing strategy with business goals
Contribute to strategic planning, forecasting, and growth modeling as a key voice in shaping Sage’s digital future
Partner with customer experience to oversee Sage’s brand reputation across digital platforms.
What We’re Looking For:
6+ years of experience in digital marketing with deep expertise in paid media (SEM), SEO, website conversion optimization, and content strategy
Prior people management experience with a track record of building, coaching, and scaling high-performing teams
Proven success managing SEM campaigns and performance budgets with direct accountability for revenue generation and measurable growth
Strong command of search engine optimization principles including technical SEO, on-page strategy, and link-building
Working knowledge of AEO, GEO, and evolving AI-driven search ecosystems
Hands-on experience leading landing page strategy and CRO testing frameworks (A/B, multivariate) with measurable conversion impact
Proficiency with Google Ads, GA4, Google Tag Manager, CRM integrations, and modern analytics platforms
Experience managing website content strategy and ensuring alignment across SEO, paid, and brand channels
Strong analytical skills with the ability to translate complex data into clear, actionable strategy
Experience in regulated industries such as mortgage, fintech, or financial services preferred
Ownership mentality with a bias toward action, speed, and continuous improvement—plan beats no plan
Ability to operate independently in a fast-paced environment where every second counts
Compensation:
This range reflects total cash compensation, which may include base salary only or base salary plus target bonus, depending on the role. Where eligible, equity may also be offered separately and not included below. Actual compensation varies based on location, experience, and qualifications.
Total Cash Compensation Range: $90 – $130K per year
Additionally, the following benefits are provided by Red Ventures, subject to eligibility requirements.
Health Insurance Coverage (medical, dental, and vision)
Life Insurance
Short and Long-Term Disability Insurance
Flexible Spending Accounts
Holiday Pay
401(k) with match
Employee Assistance Program
Paid Parental Bonding Benefit Program
Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That’s why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.
Who We Are:
Sage Home Loans Corporation is a digital mortgage lender solution redefining the mortgage origination experience. By building new technology solutions, we're creating simple and clean customer experiences to simplify the mortgage application process. Our team has developed a fully digital online application that enables the user to complete their application and start looking for the right mortgage that matches their needs 24/7. We then marry the digital journey with exceptional human interaction from our expert Loan Officers to create the best possible borrower experience.
Red Ventures is a global portfolio of high-growth companies — spanning several U.S. businesses, a joint venture in the health services industry, and strategic investments in Europe and Puerto Rico. Their businesses include The Points Guy, Lonely Planet, Bankrate, the Allconnect Platform, RV Home Client Growth, RV Growth & Transformation, Sage Home Loans Corporation, RV Education and more. Across the portfolio, Red Ventures businesses deliver seamless digital experiences for consumers, help Fortune 100 clients solve large-scale digital growth challenges, and create world-class experiences and opportunities for employees. Learn more at redventures.com and follow @RedVentures on LinkedIn and Instagram.
At Red Ventures, we believe diverse, inclusive teams are better. To help you better understand our core values and beliefs, we encourage you to watch this brief YouTube video: Our Belief Statements. This will give you insight into the principles that guide our work and our commitment to fostering an inclusive environment.
We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program.
Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person's merit and qualifications.
We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact [email protected].
If you are based in California, we encourage you to read this important information for California residents linked here.
At Red Ventures, we believe in real human connection. That’s why we do not hire someone through text, social media, or email only. As part of the hiring process, you should expect live conversations with RV teammates before any offer is made. Also, keep an eye on the sender: we only use official @redventures.com email addresses at the portfolio level or business specific email addresses (e.g., @thepointsguy.com), not ones like “redventurescareer.com.” We will never ask candidates to send money, buy equipment, or share financial account info during your journey with us. You can always find our open roles on redventures.com— if you receive a message that seems suspicious, please use redventures.com to verify the opportunity.
For more, the U.S. Federal Trade Commission has published helpful articles to help individuals learn more about protecting themselves from recruiter scams. If you think you’ve been targeted, feel free to report it to your local authorities. Stay safe out there!
Related keywords
SEMSEOAEOGEOPaid SearchPaid SocialDisplay AdvertisingROASCPLGoogle AdsGA4Google Tag ManagerCRMA/B TestingMultivariate TestingConversion Funnel
We are going to revolutionize the industry by making mortage simple.
Sage Home Loans Corporation (Sage Home Loans Corporation (CA) in the state of Georgia; Sage Loans Corporation (CA) in the states of Florida, Nebraska, and Washington), formerly known as Lenox Financial Mortgage Corporation (doing business as Weslend Financial, Weslend Financial Corp., Lenox Financial Mortgage Corporation (CA), Lenox Financial Mortgage Corporation, A Corporation of California), was originally founded in California in September 1999 to provide the most reliable and preferred source for quality services and information related to the mortgage process. The company was acquired by Taproot Financial, LLC in an acquisition that closed on November 30th, 2023. As part of that acquisition, the company’s name was changed from Lenox Financial Mortgage Corporation to Sage Home Loans Corporation (“Sage”).
Specialties
Home Mortgages, FHA Loans, VA Loans, Conventional Loans, Jumbo loans.
NMLS #3304 www.nmlsconsumeraccess.org
Equal Housing Opportunity.
State Disclaimers and Licensing: https://www.sagehomeloans.com/licenses
Offices: 1101 Red Ventures Dr, Ste 300, Fort Mill, South Carolina 29707, US · 200 East Sandpointe Ave ste 800, Santa Ana, CA 92707, US
How many Marketing jobs are open in Charlotte, NC right now?
There are currently 503 open marketing positions in Charlotte, NC listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Marketing roles in Charlotte, NC?
Companies currently hiring include Signal Tru Brand, Townsquare Interactive, Belk, Charlotte Hornets, Greystar, among others. Browse the listings above to see every active employer.
Are there remote or hybrid Marketing jobs in Charlotte, NC?
Yes — 161 of the 503 open marketing positions offer remote or hybrid work (32 remote, 129 hybrid).
How do I apply for Marketing jobs in Charlotte, NC?
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