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The Senior Vice President (SVP) Sales, Service & Enablement is responsible for leading the strategic capabilities that support sales execution, service consistency, associate preparedness, operational readiness, workforce planning, network optimization, and incentive administration across the consumer bank network. This role ensures the Simmons’ Consumer banking organization has the tools, processes, staffing models, training programs, branch routines, and operating standards necessary to deliver consistent customer outcomes, improve productivity, and support profitable growth. The SVP serves as a key partner to Consumer and Retail Banking leadership, translating business strategy into scalable field execution and enabling a stronger, more consistent experience for both bankers and customers.

Essential Duties and Responsibilities

• Provides strategic leadership for the Sales, Service & Enablement function, ensuring network planning, workforce planning, branch operations, retail training, sales and service effectiveness, and incentive administration operate as an integrated support model for the branch network.
• Lead ongoing branch network strategy and execution, including analysis and recommendations related to branch openings, closures, consolidations, relocations, upgrades, and ATM network rationalization.
• Oversee workforce planning, FTE modeling, capacity management, and centralized scheduling practices to ensure optimal staffing levels across markets, branches, and regions.
• Guide the use and ongoing development of workforce planning tools, including Verint or similar platforms, to improve scheduling consistency, capacity allocation, productivity, and branch coverage.
• Establish, maintain, and enforce branch operating policies, procedures, compliance expectations, and day-to-day execution standards in partnership with Risk, Compliance, Operations, and Retail Leadership.
• Ensure operational readiness for branch network changes, including openings, closings, consolidations, facility upgrades, equipment needs, process transitions, and related change management activities.
• Oversee the design and execution of onboarding, role-based training, ongoing developmental learning, knowledge management, and facilitator-led training programs for branch associates.
• Deploy coaching and banker preparedness resources across regions to strengthen needs-based conversations, customer engagement, sales execution, service behaviors, and branch leadership capability.
• Own sales rhythms, branch choreography, discovery playbooks, servicing scripts, lead management processes, and field routines that support consistent execution across the branch network.
• Partner with Retail Banking leadership to monitor sales, service, productivity, customer experience, and service-level metrics; identify performance gaps; and drive action plans for improvement.
• Leads tool enablement efforts for the branch network, ensuring bankers and leaders have practical resources, systems, playbooks, and job aids needed to execute consistency and serve customers effectively.
• Oversee customer journey and service policy design for the branch channel, ensuring processes are clear, customer-centered, operationally sound, and aligned with the broader Consumer banking priorities.
• Owns administration, maintenance, and governance of consumer banking incentive programs, ensuring incentive processes are accurate, timely, compliant, and aligned to desired business outcomes.
• Partners with Finance, HR, Risk, Compliance, Product, Digital Banking, Marketing, and Retail/Consumer leadership to align field execution strategies with broader bank priorities, performance targets, and customer growth objectives.
• Leads and develops a high-performing team of functional leaders and specialists, establishing clear priorities, performance expectations, accountability routines, and talent development plans.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements below represent knowledge, skill, and/or ability.

• Skills
  • Executive-level leadership capability with the ability to set direction, align stakeholders, and drive execution across multiple functions.
  • Strong understanding of retail banking, branch operations, sales management, customer experience, workforce planning, and service delivery models.
  • Ability to translate business strategy into practical operating routines, field tools, training programs, and execution standards.
  • Demonstrated ability to lead through change, influence senior stakeholders, and drive adoption across distributed teams.
  • Strong analytical and decision-making skills, including the ability to interpret performance data, staffing trends, customer experience results, and operational metrics.
  • Excellent communication, presentation, coaching, and relationship-building skills.
  • Ability to balance growth, service, operational risk, compliance, associate experience, and customer experience priorities.
  • Strong talent leadership skills with experience building, developing, and holding teams accountable for measurable outcomes.
• Technical/Computer Skills
  • Proficiency with Microsoft Office applications, including Excel, PowerPoint, Word, Outlook, and Teams.
  • Experience using workforce management, scheduling, CRM, lead management, reporting, or performance management tools.
  • Ability to interpret dashboards, scorecards, staffing models, sales reports, service metrics, and operational reporting.
  • Familiarity with retail banking systems, branch operating platforms, customer service tools, and training or knowledge management platforms preferred.

• Education and/or Experience  
  • Bachelor’s degree in Business Administration, Finance, Banking, Operations, or a related field required; advanced degree preferred.
  • 10+ years of progressive leadership experience in retail banking, consumer banking, branch operations, sales enablement, workforce planning, customer experience, or related financial services functions.
  • Experience leading multiple teams or functional areas with enterprise or broad field impact.
  • Experience developing or overseeing sales routines, service standards, branch operating procedures, training programs, incentive processes, staffing models, or network strategy preferred.
  • Experience leading change management, process improvement, transformation, or large-scale field execution initiatives strongly preferred.

• Other Qualifications (including physical requirements)
• Ability to travel periodically to branches, markets, meetings, and business events as needed.
• Strong executive presence and ability to represent the function with senior leaders, field leaders, internal partners, and external stakeholders.
• High degree of judgement, discretion, and professionalism when handling confidential business, associate, customer and performance information.
• Ability to operate in a fast-paced environment while managing competing priorities, complex stakeholders needs, and transformation-related change.

Other

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the associate for this job. Activities, duties, and responsibilities may change at any time with or without notice.    

Equal Employment Opportunity Information: Simmons First National Corporation and its subsidiaries are committed to a policy of equal employment with respect to a person's race, color, religion, sex, ancestry, sexual orientation, gender identity, national origin, covered veterans, military status, physical or mental disability or any other legally protected classifications.