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Assistant Manager, Digital Growth and Customer Strategy
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Full-time
bachelor degree
Posted 6d ago
~40 hrs/week
Responsibilities
The Assistant Manager will implement digital growth campaigns to drive revenue, AUM, and digital KPIs while managing end-to-end customer communications. They will also act as a business owner to develop new digital services and ensure compliance with regulatory standards.
Requirements
Candidates must hold a degree in Business, Marketing, or a related discipline with at least 4 years of experience in banking, sales, or digital business development. Strong knowledge of online marketing, business acumen, and familiarity with industry developments are essential.
Full job description
Mandatory Reference Checking Scheme (“MRC”) for Hong Kong
The Mandatory Reference Checking Scheme is a framework to facilitate Authorized Institutions (“AIs”) to bilaterally obtain reference information during their recruitment process for certain positions, such that misconduct information in an individual’s previous employments can be provided to AIs to inform their employment decisions.
For information related to MRC Scheme, “Frequently Asked Questions for In Scope Individuals” is published by HKAB/Industry Guidelines (https://www.hkab.org.hk/en/home) or further information will be available upon request, if it is applicable to the position(s) applied.
Country of Location:
China Hong Kong
Job Responsibilities:
Work with line manager to implement effective campaigns to drive Mass and CITICfirst segment growth, revenue, PPC, AUM as well as digital KPIs digital Monthly Active Users (MAU), digital sales transactions and digital channel contribution, etc. to achieve defined digital sales goals. • Develop effective customer communications to promote CNCBI banking services and deliver a customer-centric omni-channels banking experience. • Manage end-to-end campaigns including content development, incentive design, customer fulfilment and customer enquiry. • Prepare regular MIS to monitor campaign results and business KPIs. • Play the role as business owner to provide requirements to develop new digital service and personalized customer experience and work closely with development team in agile way. • Work closely with internal and external stakeholders to ensure smooth implementation of campaigns according to defined timeline and in compliance with internal procedures/ guidelines and regulatory requirements. • Support frontline and adhere to anti-money laundering and counter terrorist financing controls in accordance with regulatory standards and CNCBI policies. • Clearly communicates with the internal customers regarding their needs and expectations through active listening and proactive questioning skills.
Requirements:
• Degree holder in Business/Marketing or related disciplines. • Minimum of 4 years of experience in banking, sales and marketing, digital business development. • Segment portfolio growth, online acquisition and digital usage experience will be an advantage. • Knowledge in online sales and marketing with good business acumen in product and e-channel marketing. • Understand industry and market developments relating to own function. • Understand the unique selling points and pricing structures of the Bank’s products/ services.
Related keywords
Digital GrowthCustomer StrategyBankingMarketingBusiness DevelopmentCampaign ManagementAUMMAUDigital SalesMISAgileAnti-Money LaunderingCounter Terrorist FinancingOmni-channelProduct MarketingE-channel
China CITIC Bank International Limited (“CNCBI”), a major offshore platform of commercial banking business of the CITIC Group, is 75%-owned by CITIC International Financial Holdings Limited (“CIFH”), which in turn is a wholly-owned subsidiary of China CITIC Bank Corporation Limited (“CNCB”).
China CITIC Bank International’s footprint includes 21 branches, two business banking centres and one private banking centre in Hong Kong, as well as branches in the US, Singapore and Macau, China, while providing banking services on the Chinese Mainland through our wholly-owned subsidiaries.
Across a century, China CITIC Bank International has grown together with its employees, customers and partners since 1922 and will continue to move towards its vision of “Agile. Professional. Simple.” in adherence to the 4C (Culture, Customer, Collaboration, Cyberspace) core values while driving actively its missions to “create value for customers, seek happiness for employees, make profit for shareholders, perform responsibility for society”.
More information about China CITIC Bank International can be found on its website at www.cncbinternational.com.
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