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Full-time
Posted 8d ago
~40 hrs/week
Responsibilities
The Head of Brand & Marketing will define and execute the brand vision while leading creative ideation and campaign production across all channels. They are responsible for driving marketing performance, managing budgets, and fostering cross-functional collaboration to ensure brand consistency and commercial success.
Requirements
Candidates must have at least 8 years of experience in brand and marketing, including 3 years in a leadership role. A strong background in storytelling, design, and analytical thinking is required, along with excellent proficiency in both English and Vietnamese.
Full job description
About the job
COMPANY OVERVIEW:
At Marou, our mission is to connect the world with award-winning Vietnamese chocolate. We are a vertically - integrated chocolate company dedicated to crafting the finest artisanal chocolates using only the highest quality ingredients. With a commitment to exceptional taste, sustainability, creativity, and design, we aim to provide a unique and indulgent chocolate experience to our customers. Our products are distributed worldwide, and we pride ourselves on maintaining a high level of customer satisfaction.
ROLE PURPOSE:
As the Head of Brand & Marketing at Marou, you will shape how the world experiences our brand - from vision to execution. You will be responsible for developing and executing strategic brand initiatives that elevate Marou's identity, build emotional connection with our consumers, and drive sustainable growth.
This role blends creative leadership and business acumen: 50% idea and vision, 50% execution and delivery. The right candidate is deeply passionate about brands, storytelling, and design — someone who brings taste, originality, and purpose into every campaign and experience.
KEY RESPONSIBILITIES:
Brand Strategy & Leadership
Define and execute a clear brand vision that strengthens Marou's position
Translate company purpose and values into meaningful narratives and experiences.
Ensure brand consistency across all channels — from packaging to digital presence to in-store experience.
Creative & Campaign Development
Lead creative ideation and oversee campaign production across online and offline channels.
Craft storytelling that connects emotionally with consumers and reinforces Marou's brand equity.
Explore collaborations, partnerships, and events that express Marou's adventurous and authentic spirit.
Marketing Performance & Insights
Plan and execute marketing initiatives with measurable business outcomes.
Use consumer insights and market trends to guide brand and product initiatives.
Oversee the marketing budget and ensure resources are allocated effectively.
Cross-Functional Collaboration
Partner closely with C-Team, Product, Store Chain Operations, International & Domestic Wholesales to ensure brand alignment and commercial success.
Work with local and international teams to maintain brand coherence and relevance.
Team Leadership
Lead and develop a team that blends creativity with business thinking.
Foster a culture of collaboration, curiosity, and excellence.
Mentor and guide team members to achieve both professional and personal growth.
MINIMUM REQUIREMENTS:
Minimum 8 years of experience in Brand & Marketing, with at least 3 years in a leadership role
Proven track record in building and executing brand strategies and marketing campaigns that drive tangible results
Strong sense of taste, design, and storytelling - able to translate brand essence into creative expression
Strong analytical thinking and ability to connect brand building with commercial performance
Excellent communication skills in both English and Vietnamese.
PREFERRED REQUIREMENTS:
Experience in premium, lifestyle, or F&B sectors
Background in leading creative teams or cross-functional brand projects (e.g., product launch, collaborations, new concept development)
Exposure to international markets or cross-border brand management
Passion for craftsmanship, food, or culture-related brands.
Working time: Monday - Friday
Working location: Green Building, 160 B2 Street, An Loi Dong Ward, Thu Duc City, HCMC.
The Most Experienced Private Equity Firm in Vietnam. Vision Driven Investing.
Industry
Investment Management
Company size
51-200 employees
Founded
2001
Headquarters
Ho Chi Minh City
LinkedIn followers
55,922
Total funding
$491M
Mekong Capital is a Vietnam-focused Private Equity firm, specializing in consumer driven businesses. Mekong Capital’s investee companies are typically among the fastest growing and market leading companies in Vietnam’s consumer-driven sectors such as retail, restaurants, consumer products and distribution.
Established in 2001, Mekong Capital has the most extensive private equity track record in Vietnam. Our funds have completed more than 43 private equity investments, of which 28 have been fully exited. Mekong Capital has managed 5 funds, one of which is currently making new investments. Mekong Capital has a team of 50+ full-time people in our offices in Ho Chi Minh City, Hanoi, and our Seniors have an average tenure at Mekong Capital of above 5 years. Mekong's four Partners have a combined 60 years at Mekong Capital.
Mekong Capital invests in fast-growing companies, with ambitious expansion plans, and a strong commitment to building management teams that will apply best practices and successfully execute on those expansion plans. These companies are typically well-established companies in their sectors, but which typically operate in fragmented and fast growing markets which present attractive growth opportunities.
Mekong Capital is strongly committed to adding significant value at each of its investee companies – through operational improvements, building management teams, introduction of best practices and outside experts, and applying other elements of our Vision Driven Investing framework.
Offices: Sonatus Building, 25th floor, 15 Le Thanh Ton street, Ben Nghe Ward, District 1, Ho Chi Minh City, 70000, VN · Lotte Center Hanoi, 12th Floor, East Tower 54 Lieu Giai street, Ba Dinh, Hanoi 10000, VN
How many Management & Leadership jobs are open in Ho Chi Minh City, Vietnam right now?
There are currently 1,193 open management & leadership positions in Ho Chi Minh City, Vietnam listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Management & Leadership roles in Ho Chi Minh City, Vietnam?
Companies currently hiring include Abbott, Aloha Consulting Group, Prudential plc, HSBC, DKSH, among others. Browse the listings above to see every active employer.
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Yes — 238 of the 1193 open management & leadership positions offer remote or hybrid work (42 remote, 196 hybrid).
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