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Lead the yearly media investment and activation for the Nordics cluster, adapting global frameworks to local market needs. Manage relationships with local media agencies and collaborate with Go-To-Market teams to drive brand awareness and consideration.
Requires at least 5 years of experience in media planning within an agency or advertiser and a degree in marketing, business, or a related field. Must have a proven track record of deploying regional campaigns and knowledge of the European media landscape, specifically in the Nordics.
Zalando’s Media Team within the Marketing department is looking for a Senior Manager Media Go To Market Nordics . You’ll work across a set of markets from the Nordics cluster (Denmark, Finland, Norway, Sweden) to lead the yearly media investment and activation of Zalando’s media campaigns locally, adapting global frameworks considering market needs, planning and optimizing campaigns, as well as gathering results and sharing learnings. Responsible for Zalando’s media activations in the local markets, you will also be collaborating directly with our local Media Agencies and the Go To Market Marketing teams. This role will report to the Team Lead Media Go To Market.
If you think you have what it takes, we encourage you to apply even if you don't meet every single requirement. You may just be the right candidate for this or other roles!
At Zalando, our vision is to be the leading pan-European ecosystem for fashion and lifestyle e-commerce – one that thrives on diversity and is truly inclusive by design. We believe that diverse teams fuel innovation and creativity, and we actively seek out talent from all backgrounds.
We actively seek to reduce bias in our hiring and employment processes, focusing on your qualifications, skills, and contributions. To support this, we kindly ask that you refrain from including personal details such as your photo, age, or marital status in your CV, ensuring a fair and equitable evaluation based solely on your abilities and potential.
We are committed to providing an exceptional and accessible candidate experience for everyone. If you require any accommodations to support you throughout the hiring process, please let us know – we are here to assist you.
Discover more about our commitment to creating a diverse and inclusive workplace: https://jobs.zalando.com/en/our-culture/diversity-and-inclusion
Bringing the most of working collaboratively with Go To Market Marketing teams and local media Agency - balancing pan-European strategies with local media and communications challenges and needs in an efficient manner
Leading local annual media planning, local media mix and end-to-end media campaigns
Implementing omnichannel thinking through unified on/off activations
Managing best in-class brand media activations, with upper and mid funnel focus (to drive awareness and consideration). Delivering media planning and buying practices across all media channels for your regional cluster (Denmark, Finland, Norway, Sweden), and driving campaign media support from briefing to reporting.
Lead the relationship with local media agency offices
Budgets and forecasts management
At least 5 years experience in Media Planning (online /offline) within an Agency or Advertiser and hold a degree in either marketing, advertising, business and/or similar field (or an equivalent in working experience)
Proven record of planning and deploying local and regional campaigns
Excellent stakeholder management, professional confidence and prioritization skills
Ability to interpret and elaborate on actionable outcomes with high level presentation and excel skills
Great communication skills, fluent English (any cluster language skills appreciated)
European media landscape knowledge with special focus on experience within the regional cluster (Denmark, Finland, Norway, Sweden)
Passionate about marketing / media and cross-teams cooperation
Experience with Fashion / Retail / Beauty / Lifestyle industries appreciated but not mandatory
Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.
27 days of holiday a year to start for full-time employees (+1 day for every calendar year up to 30 days)
2 paid volunteering days a year
Hybrid working model with up to 60% remote per week, actual practice is up to each team to best support their collaboration
Work from abroad for up to 30 working days a year
Employee shares program
40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners
Relocation assistance available (subject to prior agreement)
Family services, including counseling and support
Health and wellbeing options (including Wellhub, formerly Gympass)
Mental health support and coaching available
Drive your development through our training platform and biannual peer-to-peer review
Welcome to Zalando. Here’s some key info about us: Our position and vision: - We’re Europe’s leading online platform for fashion and lifestyle. - Founded in Berlin in 2008, we bring head-to-toe fashion to more than 50 million active customers in 25 markets; offering clothes, footwear, accessories, and beauty. - We're building the ecosystem for fashion and lifestyle ecommerce. Our offering: - Our assortment of international brands ranges from world-famous names to local labels - Our platform is a one-stop fashion destination for inspiration, innovation, and interaction - As Europe’s most fashionable tech company, we work hard to find digital solutions for every aspect of the fashion journey: for our customers, partners, and friends of our brand. - Our logistics network with 12 centrally located fulfillment centers allows us to efficiently serve our customers throughout Europe, supported by warehouses in Italy, France, Poland, and Sweden with a focus on local customer needs. Our beliefs: - Our ambition is to combine our passion for self-expression through fashion with our unwavering commitments to sustainability and D&I - We promote an inclusive corporate culture that welcomes different perspectives and brings together people from diverse backgrounds. We want to ensure a non-discriminatory and supportive working environment for each of our employees to thrive. It’s a journey that all teams are on together, centered around the values we uphold. - We believe that our integration of fashion, operations, and online technology gives us the capability to deliver a compelling value proposition to both our customers and fashion brand partners.
Offices: Valeska-Gert-Straße 5, Berlin, Berlin 10243, DE · Tamara-Danz-Str. 1, Berlin, Berlin 10243, DE · Vorsetzen 35, Hamburg, 20459, DE · 3 Grand Canal Quay, Grand Canal Dock, Dublin, Dublin D02 WC65, IE · Runeberginkatu 5 B, Helsinki, Uusimaa 00100, FI
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