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Lead end-to-end strategic initiatives to scale the creator community and define operational frameworks for content projects. Drive operational excellence by optimizing processes, managing budgets, and analyzing performance data to inform future strategies.
Requires 7+ years of experience in project management within fashion, lifestyle, or influencer marketing. Candidates must demonstrate a strong background in scaling creator programs and leading complex, cross-functional strategic projects.
Join Zalando’s Creator Management team as a Senior Strategic Projects Manager and help shape how we plan, activate, and scale our creator community. We’re changing influencer marketing by building a high-performing network of creators who drive engagement and brand affinity.
As Senior Strategic Projects Manager, your focus will be dedicated to leading complex, end-to-end strategic initiatives. You will navigate high ambiguity to build scalable models and set up governance standards to deliver success. You will oversee how creator and content projects are strategically scoped, designed, delivered and measured, translating learnings into systematic improvements. You’ll be a social-first native, deeply understanding how to design connected customer journeys and deliver impact with creator content.
If you think you have what it takes, we encourage you to apply even if you don't meet every single requirement. You may just be the right candidate for this or other roles!
At Zalando, our vision is to be the leading European technology platform for fashion and lifestyle – one that thrives on diversity and is truly inclusive by design. We believe that diverse teams fuel innovation and creativity, and we actively seek out talent from all backgrounds. We actively seek to reduce bias in our hiring and employment processes, focusing on your qualifications, skills, and contributions. To support this, we kindly ask that you refrain from including personal details such as your photo, age, or marital status in your CV, ensuring a fair and equitable evaluation based solely on your abilities and potential.
We are committed to providing an exceptional and accessible candidate experience for everyone. If you require any accommodations to support you throughout the hiring process, please let us know – we are here to assist you.
Discover more about our commitment to creating a diverse and inclusive workplace: https://jobs.zalando.com/en/our-culture/diversity-and-inclusion
WHAT WE'D LOVE YOU TO DO (AND LOVE DOING)
Lead Strategic Projects End-to-End:
Spearhead high-impact, cross-functional strategic initiatives across the Business. You will navigate high levels of ambiguity to design and implement new operating models, scale major local market activations, and design innovative creator frameworks for proposition teams (like beauty, sports, and kids) from the ground up. You’ll be responsible for overseeing and enabling additional strategic projects across the department, ensuring cross-functional alignment and maintaining the overall project pipeline to drive continuous innovation.
Design & Scale Creator Strategies:
Use your robust project management practices and highly adapt them to the changing needs of the Business. You will set up completely new ways of working with content creators, designing comprehensive strategies to activate and scale a diverse, multi-tiered ecosystem and remove redundancies in current practices .Act as the strategic pulse of social media. Translate platform trends and consumer behavior into actionable, scalable content strategies. You will collaborate closely with external agencies, Paid Media, and Social Media teams to inform a universal strategy across all creator touchpoints.
Define Core Processes & Frameworks:
You’ll be responsible for working with broader Marketing and Product teams to define, overhaul, and improve our biggest initiatives, representing the function proactively and acting as a subject matter expert for the creator and content teams.
Drive Operational Standards and Improvements:
Spearhead the evolution of our creator programs by identifying opportunities for operational excellence at scale. Experiment with new tooling, collaborate closely with product and tech teams, and optimize our ways of working to future-proof the program. You will implement and monitor controls for budget, time, resources and risk to ensure projects deliver on time and maintain strategic impact.
Champion the Creator Experience:
Act as the ultimate strategic voice for creators. Gather feedback (e.g., via the design and execution of creator surveys and interviews) to inform and implement new strategic creator management initiatives.
Analyse Performance & Champion Engagement Testing:
Leverage insights from multiple data sources for performance reporting against strategic goals. You will heavily champion engagement testing, running experiments to validate what content resonates best, and turn campaign post-mortems into repeatable, large-scale process changes.
You bring 7+ years of relevant work experience in a project management role within fashion, lifestyle, or influencer marketing, with a heavy background at a top-tier agency or leading brand successfully scaling and setting up processes and ways of working with content creators.
You are a strategic powerhouse who thrives in ambiguity, with a proven track record of leading complex, end-to-end strategic projects from conception to execution.
You have a deep understanding of the creator economy and possess an analytical eye for great content; you know exactly how to build comprehensive strategies across varying content platforms.
You have a deep understanding of social platforms and experience working with product teams to develop front-end and back-end tools for creators.
You understand how to decipher between operational and tooling improvements and can build SOPs to optimise for both.
You excel at driving operational improvements, are comfortable experimenting with creator tools and have experience collaborating seamlessly with cross-functional teams.
You have exceptional organizational and coordination skills, with keen attention to detail to ensure complex projects are completed on time and in full.
You are an articulate communicator who can engage senior stakeholders and influence decision-making across teams (fluency in English is required; additional languages are a plus).
You possess a growth mindset and are eager to learn and develop new skills in the fast-paced e-commerce landscape.
You have a strong interest in fashion, sport, and/or beauty in a content and brand space.
Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.
27 days of holiday a year to start for full-time employees (+1 day for every calendar year up to 30 days)
2 paid volunteering days a year
Employee shares programme
40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners
Relocation assistance available (subject to prior agreement)
Family services, including counselling and support
Health and wellbeing options (including Wellhub, formerly Gympass)
Mental health support and coaching available
Drive your development through our training platform and biannual peer-to-peer review
Welcome to Zalando. Here’s some key info about us: Our position and vision: - We’re Europe’s leading online platform for fashion and lifestyle. - Founded in Berlin in 2008, we bring head-to-toe fashion to more than 50 million active customers in 25 markets; offering clothes, footwear, accessories, and beauty. - We're building the ecosystem for fashion and lifestyle ecommerce. Our offering: - Our assortment of international brands ranges from world-famous names to local labels - Our platform is a one-stop fashion destination for inspiration, innovation, and interaction - As Europe’s most fashionable tech company, we work hard to find digital solutions for every aspect of the fashion journey: for our customers, partners, and friends of our brand. - Our logistics network with 12 centrally located fulfillment centers allows us to efficiently serve our customers throughout Europe, supported by warehouses in Italy, France, Poland, and Sweden with a focus on local customer needs. Our beliefs: - Our ambition is to combine our passion for self-expression through fashion with our unwavering commitments to sustainability and D&I - We promote an inclusive corporate culture that welcomes different perspectives and brings together people from diverse backgrounds. We want to ensure a non-discriminatory and supportive working environment for each of our employees to thrive. It’s a journey that all teams are on together, centered around the values we uphold. - We believe that our integration of fashion, operations, and online technology gives us the capability to deliver a compelling value proposition to both our customers and fashion brand partners.
Offices: Valeska-Gert-Straße 5, Berlin, Berlin 10243, DE · Tamara-Danz-Str. 1, Berlin, Berlin 10243, DE · Vorsetzen 35, Hamburg, 20459, DE · 3 Grand Canal Quay, Grand Canal Dock, Dublin, Dublin D02 WC65, IE · Runeberginkatu 5 B, Helsinki, Uusimaa 00100, FI
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