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Full-time
postgraduate degree
Competitive compensation, Career development opportunities
Posted 18d ago
~40 hrs/week
Responsibilities
The Senior Counsel will serve as the strategic legal lead for consumer sales, trade, and marketing initiatives across the Americas. They will provide actionable guidance on consumer protection laws, regulatory frameworks, and complex B2C programs while managing legal budgets and outside counsel.
Requirements
Candidates must hold a J.D. and be admitted to the Florida Bar or qualified for Authorized House Counsel status. The role requires 7–9 years of legal experience, including at least 5 years of in-house experience at a large consumer-facing brand.
Full job description
Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.
The Royal Caribbean Group’s Global Legal Team has an exciting career opportunity for a full-time Senior Counsel, Sales and Marketing reporting to the Assistant General Counsel, Marketing.
The position is onsite and based in Miami, Florida.
The position is also not eligible for work authorization sponsorship.
Position Summary:
The Senior Counsel, Sales and Marketing is responsible for supporting the consumer sales, trade and marketing functions across all Royal Caribbean Group brands throughout the Americas—including the US, Canada, Latin America, the Caribbean and South America. Reporting to the Senior Director, Associate Counsel - Global Sales and Marketing, this role will work closely with other colleagues in the Legal Department to ensure strategic cross-border alignment.
Essential Duties and Responsibilities:
Serve as the strategic legal lead for consumer sales, travel partner, and marketing initiatives across the Americas—including the U.S., Canada, Latin America, the Caribbean, and South America—by partnering with cross-functional teams to shape and execute business strategies that align with consumer protection laws and regulatory frameworks.
Act as the primary legal advisor on consumer law matters in the Americas, providing actionable, business-oriented guidance on U.S. federal and state regulations, FTC rules, CAN-SPAM, CASL, COPPA, and advertising industry standards.
Lead strategic discussions with regional business leaders to proactively identify legal risks and develop compliance strategies for B2C programs, including pricing, bundling, loyalty, promotions, and customer engagement.
Oversee the development and governance of guest-facing terms and policies—including the passenger ticket contract and purchase terms—with a focus on regional expertise and global harmonization.
Guide the legal approach to marketing, advertising, e-commerce, and social media initiatives, ensuring alignment with consumer protection laws and brand integrity.
Monitor and interpret legal and regulatory developments in consumer law across the Americas, translating them into practical guidance and strategic recommendations for internal stakeholders.
Collaborate with global Legal Department counterparts to ensure consistency in legal strategy and cross-border alignment on consumer-facing issues.
Provide thought leadership on emerging consumer law trends and their impact on the cruise and travel industry, including digital marketing, influencer partnerships, and customer experience innovation.
Advise on the intersection of artificial intelligence and consumer law, including the use of AI in marketing, personalization, customer service, and data-driven decision-making, with a focus on transparency, fairness, and regulatory compliance.
Support enterprise-wide initiatives by advising on legal implications of new product offerings, promotional campaigns, and customer-facing programs, with a focus on risk mitigation and regulatory compliance.
Manage multiple strategic initiatives simultaneously with responsiveness, sound judgment, and a deep understanding of the business and legal landscape.
Build and maintain relationships with internal stakeholders, external stakeholders and regulators.
Qualifications:
J.D. from an accredited law school and active membership in good standing with the Florida Bar or a comparable State Bar; must be qualified for admission as Authorized House Counsel in Florida.
Minimum of 7–9 years of legal experience supporting sales and marketing functions, including at least 5 years as in-house counsel at a large consumer-facing brand or similar organization, with 3 years in a leadership or strategic advisory role—preferably within the travel, hospitality, media, or entertainment industries.
Demonstrated expertise in U.S. federal and state consumer protection laws, FTC guidelines, CAN-SPAM, CASL, COPPA, and advertising self-regulatory standards.
Strong understanding of marketing and advertising law, right of publicity and privacy, and intellectual property issues relevant to the travel and hospitality sectors.
Proven ability to lead cross-functional legal strategy discussions and collaborate across jurisdictions and time zones.
Experience managing legal teams and advising on complex, high-impact B2C initiatives.
Familiarity with entertainment industry practices, including working with agents, managers, and outside counsel, is a plus.
Strategic thinker with a practical, business-oriented approach to legal problem-solving.
Financial Responsibilities:
Oversee outside counsel engagements across multiple jurisdictions, ensuring alignment with strategic priorities and cost-efficiency goals.
Manage legal budgets related to sales, marketing, and consumer law matters, including forecasting, tracking, and reporting to ensure fiscal discipline and value delivery.
Evaluate external legal spend and performance metrics to inform resource allocation, optimize vendor relationships, and support enterprise-wide financial planning.
Agency and Third-Party Submissions: Please note this is a direct search by the Company, and applications through agencies and other third parties will not be accepted, nor will fees be paid for unsolicited resumes. Any unsolicited resumes will be considered the Company's property.
We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon!
It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.
At Royal Caribbean Group, we deliver unforgettable vacations to guests who trust us with life’s greatest moments. We build the best ships, and even better careers, all while doing the right thing. We are passionate. We are innovative. We are unstoppable. We open the world to our employees. Your journey is our journey — chart your own course. Journey with us!
Our culture: What sets the Group apart is the multicultural environment we create with employees from over 126 countries. We cultivate a workplace where employees feel they can be themselves, are appreciated because of their differences and are empowered to become part of the fabric of the Group. We have been repeatedly recognized by the Ethisphere Institute as one of the World’s Most Ethical Companies. For us, it’s a simple three-word phrase: Make good choices. Our employees have a commitment to compliance, doing the right thing and integrity.
Our brands: Royal Caribbean Group (NYSE: RCL) is a cruise vacation company comprised of three award-winning global brands: Royal Caribbean, Celebrity Cruises, and Silversea. Royal Caribbean Group is also a 50% owner of a joint venture that operates TUI Cruises and Hapag-Lloyd Cruises. Together, our brands operate a global fleet traveling to more than 800 destinations worldwide.
Our promise: We deliver the best vacation experiences, responsibly. Every one of our values and actions flows from this promise. To operate the safest ships on the seas. To protect the oceans we sail. To put people and communities first in everything we do.
Link to the careers page: https://careers.royalcaribbeangroup.com/
Offices: Royal Caribbean Group 1050 Caribbean Way Miami, Miami, Florida 2312, US
How many Hospitality jobs are open in Miami, FL right now?
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