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Full-time
Posted 28d ago
~40 hrs/week
Remote in Palo Alto, California, United States
Responsibilities
The Founding GTM Lead will build and own the end-to-end outbound sales machine, from prospecting and pipeline generation to closing deals. This role involves managing the entire sales stack, including AI-driven research, multi-channel sequences, and CRM maintenance to drive growth.
Requirements
Candidates must have at least 2 years of hands-on experience building outbound systems at a startup and be completely AI-native in their workflow. Strong proficiency in modern sales tools like Clay, Apollo, and email deliverability infrastructure is essential for this role.
Full job description
About
FitMate is the lifestyle layer for weight loss that makes GLP-1 treatment work - and delivers on its own without it. Every member gets a dedicated 1:1 certified coach across both nutrition and strength, made affordable by AI that watches every meal and every workout, so the coach steps in the day someone drifts rather than at the next session.
It's the founder's 2nd startup mixing human and AI to make human services more accessible (first one sold post-Series A).
We're funded and trusted by clients, medical providers and employee benefits platforms.
We're looking for a Founding GTM Lead to own outbound end-to-end, working closely with the founder: build the system, fill the pipeline, book the meetings, and chase every one of them through to a decision.
Everyone who pays for weight loss and isn't getting the results.
Our buyers all have a version of the same problem: they're funding GLP-1 drugs and weight-loss benefits, and the spend is outrunning the outcome, inmcluding:
Self-insured employers
Benefits brokers, consultants and TPAs
Employee benefits and lifestyle-spending platforms
Direct primary care and risk-bearing provider groups
Build the machine, then run it.
Build target lists from signals other people miss — Form 5500 filings (who's self-funded, and which TPA they use), job postings disclosing wellness stipends, conference attendee lists, provider and ACO rosters.
Stand up and own the sending infrastructure: secondary domains, mailbox warmup, SPF / DKIM / DMARC, inbox rotation, suppression lists, deliverability monitoring.
Write and run multi-channel sequences — email, LinkedIn, and SMS for event and opted-in follow-up — personalized from real account signals, not merge tokens.
Use AI to research and personalize at a scale that used to take a team: Clay tables, enrichment waterfalls, LLM-written first lines you'd be happy to receive yourself.
Book qualified meetings, and prepare them properly — we show up knowing what that employer spends and what their plan looks like.
Work the pipeline so deals keep moving — a planned next touchpoint on every open conversation, re-engagement for anything that's gone quiet, nothing untouched and nothing forgotten.
Run our conference motion — pre-book meetings off attendee lists, work the floor, follow up within 24 hours while it's warm.
Optionally, build the marketing plan that keeps leads warm between conversations — a newsletter, LinkedIn posts, the occasional genuinely useful thing — so we're still there when their plan year comes around.
You've built the machine before, not just worked it.
You've done outbound at a startup for 2+ years and built the system yourself, rather than inheriting one someone else ran.
You know your numbers cold — reply rate, positive-reply rate, meetings booked and held.
You need to be completely AI-native. If that isn't already how you work, this isn't the job.
You've run the modern stack hands-on: Clay or equivalent for data and enrichment, Instantly / Smartlead or equivalent for email, a LinkedIn automation tool, and a CRM you kept genuinely clean.
You own deliverability, not just copy. You can explain why a cold campaign belongs on a separate domain without looking it up.
You are relentless about follow-through. A booked meeting that no-shows gets rebooked; a stalled deal gets a reason, not a shrug.
You're comfortable picking up the phone, and doing the manual work that doesn't scale — calling leads, liking and commenting on a prospect's LinkedIn posts one at a time, chasing an intro — when that's what moves a deal forward. AI runs the volume; it doesn't do this part.
You're early in your career and want a founding seat rather than a rung on a ladder — comfortable with no manager, no support staff and no playbook.
You write well. Most of this job is words landing in a busy person's inbox.
You're motivated by our mission in health, behavior change and human support.
Bonus if you have
Sold into HR, employee benefits, health plans or healthcare — you know what a TPA, a stop-loss carrier and a self-funded plan are.
Worked a conference-driven pipeline end-to-end.
Closed deals yourself, not only booked them.
Built your own automations — Zapier, n8n, scripts — to remove your manual work.
24/7 coaching to support your weight-loss goals and help you stay in shape.
Industry
Wellness and Fitness Services
Company size
11-50 employees
Founded
2020
Headquarters
San Jose, California
LinkedIn followers
8,148
We create custom one-on-one coaching programs to help our clients lose weight & body fat, improve body tone, and guide them through a new healthy lifestyle. Broken down into weekly actions, with practical tips, assignments and exchanges with their personal coach to make sure results happen.
We equip our clients with key skills to improve their eating habits, find exercises more suited to them and other areas that can help them reach their goals.
Expertise in nutrition, exercise and well-being all in one, at a fraction of the price.
Why are we different?
- A bespoke nutrition, exercise, and lifestyle program.
- Unlimited support from a Fitmate-certified coach to hold them accountable to their goals.
- Available on iOS and Android.
- At a fraction of the price of an in-person PT or Nutritionist.
- Sustainable results starting from week 2.
- From $75 a month (£60/month), not per session.
Offices: San Jose, California 95128, US · New York, US · London, GB
How many Healthcare jobs are open in Palo Alto, CA right now?
There are currently 568 open healthcare positions in Palo Alto, CA listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Healthcare roles in Palo Alto, CA?
Companies currently hiring include Stanford Health Care, Stanford Medicine Children's Health, Sutter Health, Summit Therapeutics, Inc., CVS Health, among others. Browse the listings above to see every active employer.
Are there remote or hybrid Healthcare jobs in Palo Alto, CA?
Yes — 140 of the 568 open healthcare positions offer remote or hybrid work (23 remote, 117 hybrid).
How do I apply for Healthcare jobs in Palo Alto, CA?
Each listing links directly to the employer's application page. Apply early — fresh listings get the most recruiter attention in the first two weeks.