Marketing Communications & Lead Generation Strategist
Birmingham, Alabama, United States · Hybrid
$75k–$80k/yr
Senior
This isn't a traditional marketing communications role. At RFG, marketing communications is a growth engine. As the Marketing Communications Strategist, you'll develop and execute integrated marketing strategies that gen…
Skills: Demand Generation, Lead Generation, Marketing Attribution, HubSpot, Go-to-Market Strategy
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About Company: We’re officially a Great Place To Work®! We’ve always believed that supporting our team is just as important as supporting our patients. Now, we’re proud to share that we’ve ear…
About Company: We’re officially a Great Place To Work®! We’ve always believed that supporting our team is just as important as supporting our patients. Now, we’re proud to share that we’ve ear…
About Company: We’re officially a Great Place To Work®! We’ve always believed that supporting our team is just as important as supporting our patients. Now, we’re proud to share that we’ve ear…
About Company: We’re officially a Great Place To Work®! We’ve always believed that supporting our team is just as important as supporting our patients. Now, we’re proud to share that we’ve ear…
Part Time (30 Hours) Associate Banker, Downtown Birmingham Branch, Birmingham, AL
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Regions Bank
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Marketing Communications & Lead Generation Strategist
Sign up with Clera and we'll reach out the moment a role actually fits you — no more spraying applications into the void.
$75k–$80k/yr
Full-time
bachelor degree
Bonus Pool, Generous PTO, Holidays, Charitable Service Day, Health Insurance, Dental Insurance
Posted 21d ago
~40 hrs/week
Responsibilities
Develop and execute integrated B2B marketing strategies to drive lead generation, pipeline growth, and advisor adoption. Manage demand generation channels, marketing attribution, and brand visibility through public relations and executive thought leadership.
Requirements
Requires 5+ years of experience in B2B marketing communications or demand generation, preferably within financial services or fintech. Must have advanced proficiency in HubSpot and experience using AI tools to optimize marketing workflows.
Full job description
This isn't a traditional marketing communications role. At RFG, marketing communications is a growth engine. As the Marketing Communications Strategist, you'll develop and execute integrated marketing strategies that generate leads, strengthen our brand, accelerate Advisor adoption, and support business growth.
You'll own demand generation initiatives like webinars and partner marketing, lead go-to-market and internal communications for strategic initiatives, support executive visibility and public relations, and use HubSpot and AI-powered tools to measure and optimize performance.
This role blends strategy with execution. Success isn't measured by the volume of communications you produce. It's measured by registrations, conversions, pipeline, Advisor engagement, and business impact. If you're a marketer who thinks beyond content and communications, and loves building campaigns, measuring results, and using data to drive growth, this role is for you.
Location: Birmingham, AL (Hybrid, 3 days a week in office)
Reports to: Senior Director of B2B Marketing
What You'll Do
Demand Generation & Lead Sourcing
Develop and execute integrated lead generation strategies through webinars, partner marketing, go-to-market campaigns, and strategic marketing initiatives.
Own webinar strategy from planning through performance, using webinars as a core demand generation channel to drive registrations, conversions, and pipeline growth.
Build and execute partner marketing programs that expand reach, generate qualified leads, and strengthen business development efforts.
Continuously optimize campaigns using performance data, audience insights, and conversion metrics to maximize business impact.
Marketing Performance & Attribution
Own marketing attribution, lead tracking, and funnel performance reporting across all communications and demand generation initiatives.
Develop dashboards and KPIs that measure campaign effectiveness, pipeline contribution, marketing ROI, and conversion performance.
Leverage HubSpot, AI-powered tools, marketing automation, and reporting to improve campaign execution, lead nurturing, operational efficiency, and business results.
Go-to-Market Communications & Advisor Engagement
Develop and execute go-to-market communication strategies that support new initiatives, product launches, and strategic business priorities.
Translate organizational priorities into internal and external communications that drive awareness, adoption, engagement, and retention.
Partner with business leaders to develop messaging, launch strategies, and communication plans that accelerate Advisor adoption of key programs, technology, and services.
Brand Visibility & Public Relations
Develop and execute strategies that strengthen RFG's market presence through awards, executive thought leadership, public relations, and strategic partnerships.
Partner with RFG's public relations agency to execute media strategies, press releases, executive interviews, award announcements, and corporate storytelling.
Own firm and Advisor awards strategy, including annual planning, nominations, submissions, and recognition campaigns that increase industry visibility and brand credibility.
Maintain key firm statistics, website content, corporate messaging, and marketing collateral to ensure brand consistency and accurate, up-to-date information across all channels.
Identify and execute opportunities to amplify executive thought leadership through speaking engagements, media opportunities, strategic partnerships, and earned media.
Requirements
Experience
5+ years of experience in marketing communications, demand generation, growth marketing, integrated marketing, or a related B2B marketing role.
Demonstrated success developing and executing lead generation campaigns that drive measurable business results.
Experience managing webinars, partner marketing, go-to-market campaigns, and marketing attribution.
Experience supporting executive thought leadership, public relations, or corporate communications.
B2B, financial services, wealth management, fintech, or professional services experience preferred.
Skills & Competencies
Strategic marketer with a proven ability to translate business objectives into integrated communications campaigns.
Strong understanding of demand generation, marketing attribution, lead nurturing, and conversion optimization.
Excellent communication, project management, and cross-functional collaboration skills.
Data-driven mindset with a passion for measuring, optimizing, and improving marketing performance.
Takes ownership, executes with urgency, and thrives in a fast-moving environment.
Technology & Tools
Advanced experience with HubSpot, including CRM, Marketing Hub, automation, workflows, attribution reporting, and campaign analytics.
Experience with webinar platforms, marketing automation, and digital marketing tools.
Proficiency with AI tools such as ChatGPT and Claude to improve productivity, campaign execution, and workflow efficiency.
Education
Bachelor's degree in Marketing, Communications, Business, or a related field; or equivalent professional experience.
Core Competencies
null
Company
RFG Advisory is a platform for growth-minded Independent Advisors who want to scale without compromise. We're building the RIA of the Future-powered by innovation, collaboration, and execution. We take care of each other first. We show up with servant hearts and growth mindsets. We lead boldly, iterate to excellence, and commit to getting 1% better every day. If you're energized by precision, structure, and being the person who makes it all happen-we'd love to meet you.
This hiring process may include the use of automated tools to assist with resume review. All hiring decisions are ultimately made by qualified human reviewers. For more information about our hiring practices, data use, and accommodation request procedures, please review our Privacy Policy. We are an Equal Opportunity Employer and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, genetic information, or any other status protected by applicable law. We will provide reasonable accommodations for qualified individuals with disabilities during the application and hiring process.
Benefits and Compensation
Salary: $75,000-$80,000
Competitive salary + bonus pool
Generous PTO, holidays, and a Charitable Service Day
Maximize Your Independence.
Build Your Net Worth. Own Your Future.
Industry
Financial Services
Company size
51-200 employees
Founded
2003
Headquarters
Vestavia Hills, AL
LinkedIn followers
8,030
RFG Advisory is a corporate RIA platform designed to help Independent Advisors eliminate friction, win back time, and scale without compromise. Built from the ground up for Advisors who want to grow faster with less drag, every workflow, tool, and team is engineered for efficiency, removing bottlenecks from compliance to client onboarding. With RFG, you gain more than a platform. You gain time, freedom, and true enterprise value, supported by an institutional-caliber infrastructure and a community that genuinely cares about your success.
For a list of states in which we are registered to do business, please visit www.rfgadvisory.com.
Securities offered through Private Client Services. Member FINRA/SIPC. www.sipc.org. Investment advice and financial planning offered through RFG Advisory, a registered investment advisor and separate entity from Private Client Services.
Third-party posts found on this profile do not reflect the views of Private Client Services and have not been reviewed by Private Client Services as to accuracy or completeness.
Bluemonte ETFs Distributed by SEI Investments Distribution Co.
Disclosures: https://bluemontefunds.com/disclosures
Offices: 1400 Urban Center Drive, Suite 475, Vestavia Hills, AL 35242, US
How much do Finance & Accounting jobs in Birmingham, AL pay?
Based on 124 listings with disclosed salaries, most finance & accounting jobs in Birmingham, AL pay between $38k–$140k per year. Individual offers vary with seniority, company size, and specialization.
How many Finance & Accounting jobs are open in Birmingham, AL right now?
There are currently 376 open finance & accounting positions in Birmingham, AL listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Finance & Accounting roles in Birmingham, AL?
Companies currently hiring include Regions Bank, PNC, Guidehouse, Encompass Health, Protective Life, among others. Browse the listings above to see every active employer.
Are there remote or hybrid Finance & Accounting jobs in Birmingham, AL?
Yes — 115 of the 376 open finance & accounting positions offer remote or hybrid work (42 remote, 73 hybrid).
How do I apply for Finance & Accounting jobs in Birmingham, AL?
Each listing links directly to the employer's application page. Apply early — fresh listings get the most recruiter attention in the first two weeks.