SALES CONSULTANT (TELESALES) The Fuel Store (TFS) is a progressive, Birmingham based business using technology to develop its market and stay ahead of the competition. It is on a mission to revolutionise the way business…
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The Sales Consultant will proactively drive business growth through outbound prospecting, negotiation, and closing new deals. They are responsible for managing client relationships, onboarding new customers, and consistently meeting or exceeding sales targets.
Requirements
Candidates must have at least 2 years of experience in a sales role, preferably within industries like fuel cards, energy, or financial services. Strong proficiency in CRM systems, high-volume outbound sales, and a results-driven mindset are essential.
Full job description
SALES CONSULTANT (TELESALES)
The Fuel Store (TFS) is a progressive, Birmingham based business using technology to develop its market and stay ahead of the competition. It is on a mission to revolutionise the way business is conducted in its chosen business segments. The business is a leading provider of fuel and associated products into the transportation sector, providing a range of products and solutions to its customers to increase profits through increasing share of wallet, customer loyalty and usage; serving customers more efficiently and cost-effectively. It currently facilitates the provision of and processes the transactions to allow 65 million litres of Fuel per annum through its card processes.
The business was started 10 years ago and to date has grown organically. Future development will be a combination of organic and inorganic growth offering its customers a carefully thought out package of products with software that enables easy/dynamic/cost optimised fleet management at its core.
The business is very efficient and proudly operates with circa 50 colleagues whilst delivering over £80m of turnover. It means that the senior management team need to be able to operate at both the strategic and operational level often in the same meeting. The ability to ‘roll up your sleeves’ and deliver your own solutions is a hugely important asset to us.
As a Sales Consultant, you will play a pivotal role at The Fuel Store by proactively driving business growth through outbound prospecting, negotiation and closing new deals.
Your primary responsibilities will include opening and converting these opportunities, building strong lasting relationships, managing new clients through a successful embedding period, and engaging in persuasive communication to promote our products and services across fleet management. Your ability to understand client needs, provide tailored solutions, and consistently meet or exceed sales targets will be critical to your success.
Brief Overview:
Type of Opportunity: Permanent, Full Time
Basic Salary: Competitive
Bonus: Uncapped Commission Pot
Location: Birmingham, (4 days per week expected in the office)
Reports to: Sales Manager
Key Responsibilities:
Conducting outbound sales calls with new prospects and identifying customer needs to provide appropriate solutions based on our product portfolio
Challenging and influencing decision-makers to move deals forward and close opportunities
Turn customer interest into commitment by confidently overcoming objections and securing sales.
Consistently pushing to exceed targets by capitalising on every opportunity
Upselling our product portfolio to maximise sales with new customers where applicable
Deliver a first-class client experience to ensure satisfaction and longevity
Converting new business opportunities by promoting The Fuel Store brand and clearly communicating our offering
Understanding client needs and requirements to deliver tailored solutions
Cultivating consultative long-term relationships with clients to foster loyalty and repeat business
Onboarding new clients and managing a successful embedding through the first 13 weeks of early life management
Reacting positively to underperforming clients to retain or regain usage
Building and maintaining a strong pipeline of potential customers from generated leads
Utilising our CRM systems to record and track customer interactions
Achieving and exceeding KPIs in correlation with business needs
Maintaining a high standard within your calls, focusing on compliance and quality checks monthly
Displaying a competitive edge and results-driven mindset to outperform competitors in the market
Requirements:
To have the ability to contribute to The Fuel Store’s success, you will need the following knowledge, skills and experience:
At least 2 years’ experience in a Sales role
Ability to work to a high volume and manage your own diary effectively
The ability to learn quickly and take in complex information
Familiarity with CRM systems and sales processes
Experience in high-volume outbound sales environments, with strong KPI discipline and fast conversion cycles
Familiarity with industries such as fuel cards, energy, telecoms, insurance and financial services (inc. payments) is preferable
Highly competitive and driven to outperform targets, with a natural hunger for success and a mindset geared toward winning in fast-paced sales environments
Great aptitude for overcoming challenges
Resilience and ability to focus on the detail but not forget the bigger picture
Ability to work hard as an individual but also bring value to the wider team
Excellent organisation and time management
Be commercially savvy
Comfortable with CRM systems such as Dynamics 365 and using data to drive decisions.
You should apply if you:
Are genuinely passionate about sales
Want to be part of a forward-thinking, sales-driven team.
Thrive in a fast-paced, growing business where your ideas and actions directly influence success.
Are naturally curious, proactive, and love tackling challenges with creativity and energy.
Want to keep learning, investing in your own development while contributing to the wider Sales teams growth.
Want to be part of a forward-thinking, people-driven team that values innovation, collaboration, and continuous improvement.
Our Culture
TFS are in the simplicity business and we are building a team, who look at the world a little differently. People that look at the needlessly complicated and say ‘that’s nuts’. People that are bold enough to challenge convention. And brilliant enough to actually change it.
What’s in it for you?
Competitive Base Salary
Salary Sacrifice Pension Scheme: After 12 weeks of continuous employment, you will be automatically enrolled into our Pension Scheme.
Life Assurance: Payable at 3x Basic Salary
Health & Wellbeing: You will have access to MediCash upon passing their probation, this will allow you to access healthcare cashback schemes, retail discounts, counselling, for yourself and up to 4 Children.
Holiday Entitlement: You will be entitled to 26 days annual leave plus all statutory holidays.
Financial Advice: Access to 1-2-1 financial advisor sessions free of charge.
Career Progression: We track all employees progression by creating personal development plans, we have an in house L&D Specialist dedicated to help you improve and grow professionally.
Location: Based in Birmingham City Centre
Supporting local charities: We are passionate about giving back to the local community and supporting charities as much as we can.
A little more for you to know…
We want to be a place where everyone has a sense of belonging. Our team is growing rapidly and that means that we want collaborative, talented colleagues to help us to invent The Fuel Store’s future. We will support you, nurture you, and give you the best platform to succeed.
If you think that you could add value here at The Fuel Store, please apply. Equally, if you think your experience only meets part of the requirements, apply anyway! We’d love to review your application and if successful arrange a chat with you to find out if you could rise to the challenge and succeed in our business!
We are also an equal opportunity employer and value diversity across the business. All applicants will be considered for employment without attention to ethnicity, race, religion, sexual orientation, gender identity, sex, family or parental status, neuro diversity or disability status, marital status, veteran status and national origin.
Industry leader in fleet management solutions, providing unrivalled support that keeps Britain moving. We fuel better.
Industry
Transportation, Logistics, Supply Chain and Storage
Company size
51-200 employees
Founded
2016
Headquarters
Birmingham, England
LinkedIn followers
5,227
We provide fuel cards, EV solutions, and smart tools to manage fleets of all shapes and sizes.
Whether you run one van or a nationwide fleet, we’ve got the coverage, the connections, and the tech to make your job easier. And we don’t stop at fuel.
We take the stress out of managing fleets. As well as better pricing and clearer invoices, we offer fraud protection and AI-powered insights.
We’re here to help you cut costs, save time, and drive forward with confidence.
The Fuel Store. For the road ahead.
Offices: 8 Cherry Street, Birmingham, England B2 5, GB
How many Energy jobs are open in Birmingham, United Kingdom right now?
There are currently 159 open energy positions in Birmingham, United Kingdom listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Energy roles in Birmingham, United Kingdom?
Companies currently hiring include AtkinsRéalis, AECOM, Hitachi Energy, WSP, Ethos Engineering, among others. Browse the listings above to see every active employer.
Are there remote or hybrid Energy jobs in Birmingham, United Kingdom?
Yes — 100 of the 159 open energy positions offer remote or hybrid work (7 remote, 93 hybrid).
How do I apply for Energy jobs in Birmingham, United Kingdom?
Each listing links directly to the employer's application page. Apply early — fresh listings get the most recruiter attention in the first two weeks.