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Associate Director of Graduate Enrollment and Recruitment, College of Communication
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$72k–$90k/yr
Full-time
bachelor degree, postgraduate degree
Posted 22d ago
~40 hrs/week
Responsibilities
The Associate Director will lead the development and execution of comprehensive recruitment and communication strategies for graduate programs using Slate CRM. They will also analyze enrollment data to optimize conversion funnels and collaborate with marketing teams to ensure brand consistency.
Requirements
Candidates must have at least 5 years of experience in higher education recruitment or enrollment management. A bachelor's degree is required, with a master's degree and advanced proficiency in Slate CRM preferred.
With the Associate Dean, lead the development, implementation, and management of comprehensive recruitment and communication plans for Master’s, PhD, and certificate programs, identifying target markets, refining yield strategies, and optimizing conversion funnels.
Oversee and direct the development and management of personalized communication flows in Slate across the full student journey, from prospect to enrollment, including supervising the staff member responsible for day-to-day execution.
Partner closely with COM’s marketing team on integrated marketing initiatives, contributing enrollment data and audience insights to inform campaign strategy and messaging. Serve as key liaison with digital marketing agency and collaborate with colleagues managing social media and web content.
Ensure brand consistency and messaging alignment across all recruitment-related communications.
Analyze recruitment trends and use data to adjust strategies and meet enrollment goals.
May represent BU COM at recruitment events as needed.
Slate CRM Management & Optimization: 35%
Provide strategic leadership for COM’s Slate CRM, aligning communication campaigns, audience segmentation, event registration, automation, and analytics with enrollment objectives and institutional priorities.
Provide strategic leadership for COM’s Slate CRM, aligning communication campaigns, audience segmentation, event registration, automation, and analytics with enrollment objectives and institutional priorities.
Partner with the Assistant Director of Admission & Financial Aid on admission processes within Slate, ensuring COM's use of the platform aligns with central BU Graduate Enrollment standards and best practices.
Train and support other team members on Slate best practices and functionalities.
Stay current with Slate updates and feature releases, participate in BU central Slate working group, and proactively recommend and implement improvements.
Monitor data quality and integrity within Slate; conduct regular audits and data cleanup to ensure accuracy and consistency across applicant and enrollment records.
Data Analysis & Reporting: 20%
Track, analyze, and report on the effectiveness of recruitment initiatives using Slate analytics and other data sources.
Translate data insights from BU’s central Graduate Enrollment team and other sources into actionable, COM-specific strategies and recommendations.
Identify trends, measure ROI, and regularly present clear, data-informed recommendations to leadership.
Develop and maintain dashboards or reports tracking key enrollment performance indicators (KPIs), ensuring leadership has timely and accurate information to support decision-making.
Collaboration & Leadership: 5%
Build and sustain strong working relationships with the central BU grad enrollment team, COM graduate admissions, COM marketing team, academic departments, and other campus partners.
Participate in relevant professional development and stay current with trends in higher education enrollment, digital marketing, and Slate capabilities.
Assist with recruitment, current student events, and COM commencement.
Supervise one direct report responsible for Slate communication execution, analytics, and recruitment support.
Innovation and leadership in general education. Seven decades strong.
Industry
Higher Education
Company size
51-200 employees
Founded
1952
Headquarters
Boston, Massachusetts
LinkedIn followers
579
For seventy years, Boston University College of General Studies has been a leader in general education—a small liberal arts college providing a world-class general education in the heart of a large research university. The educational practices CGS pioneered and refined—interdisciplinary learning, the Capstone project, the use of e-Portfolios for rigorous assessment, and an emphasis on general education—have since been adopted as best practices in the field of higher education.
Today, CGS continues its legacy of interdisciplinary teaching and learning. Its two-year program fulfills most of the University’s BU Hub general education requirements, inspiring students to make connections among disciplines and to connect their knowledge to real-world problems. It continues to offer a rigorous and comprehensive liberal arts foundation while guiding students on a unique pathway through BU, teaching them how to apply broad learning, how to think critically and creatively, and how to communicate effectively. With its unique first-year experience—a spring semester start date followed by a summer semester in London or New England—CGS offers the only program at Boston University where study abroad is integrated into the first year of college.
Our faculty and leadership pioneer best practices in interdisciplinary and general education around the globe. And our alumni continue to change the world in every industry and profession they choose—from entertainment to education to business to the medical fields.
We love to stay connected with our alumni, parents, and friends! Follow us here on LinkedIn, join BU Connects (https://buconnects.com/), or share your updates with us via a Class Note (https://www.bu.edu/cgs/alumni/class-notes/).
Offices: 871 Commonwealth Ave, Boston, Massachusetts 02215, US
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