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Full-time
bachelor degree
Posted 9d ago
~40 hrs/week
Responsibilities
Lead the regional marketing strategy and brand identity across Hong Kong, Singapore, Bali, and Australia to drive customer acquisition and growth. Oversee content creation, digital roadmaps, PR, and the inquiry team to optimize the customer journey from prospect to enrollment.
Requirements
Requires a bachelor's degree and at least 6 years of senior marketing experience, preferably from Retail, FMCG, or Hospitality sectors. Must be fluent in English and Cantonese/Mandarin with proven expertise in digital marketing, analytics, and KOL partnerships.
Full job description
Company Overview
Guidepost Global Education & Cosmic Education Group is a leading provider of world-class education, dedicated to nurturing the potential of every child. We operate the world’s largest Montessori network, under brand ‘Guidepost Montessori’ and ‘Nest Pre-school’ with more than 100 schools across the United States and Asia. We are committed to building teams that are passionate about making a difference in the lives of children and families, fostering an environment where our educators and staff can thrive and grow.
Core Job Responsibilities
Regional Strategy & Brand Leadership
Report directly to the Regional Director to align local market strategies with broader APAC business objectives.
Craft and execute a unified annual growth plan for Hong Kong, Singapore, Bali, and Australia, managing the marketing budget to optimize for customer acquisition cost and return on investment.
Own the brand identity across the region, ensuring consistency in visual identity, tone of voice, and market positioning across all platforms and campuses.
Content Strategy & Digital Marketing
Focus on Content Strategy: Lead the development of a best-in-class content ecosystem. Move beyond basic promotional materials to create high-value, insight-driven content (video, blogs, SEO articles, and social assets) that establishes our brand as a thought leader in early childhood development.
Digital Savvy: Oversee the digital roadmap, including website management (SEO), social media strategy, and eDM campaigns. Leverage automation and digital tools to scale personalized customer journeys from prospect to enrollment.
Market Awareness: Stay ahead of cultural trends, competitor activity, and platform algorithm changes across the four regions. Ensure the brand remains culturally relevant and responsive to local nuances.
Analytical Insight & Performance Marketing
Utilize advanced analytics (Dynamics) to generate deep insights into customer behavior, channel performance, and conversion rates.
Move beyond basic reporting to deliver actionable insights that inform creative direction, budget allocation, and go-to-market strategies.
Implement a rigorous testing framework to optimize for lower cost-per-lead (CPL) and higher lead-to-visit conversion rates.
Incorporate modern tools and technologies, including AI where relevant, to enhance testing, targeting, and performance optimization.
Communications & PR
Media & Brand Visibility: Develop and execute a regional PR strategy to secure consistent brand visibility across key media channels, including parenting publications, lifestyle media, and business press in Hong Kong, Singapore, Bali, and Australia. Cultivate and maintain strong relationships with journalists, editors, and media partners to position the brand as a trusted authority in early childhood education.
KOL & KOC Partnerships: Lead influencer marketing strategy, identifying and managing collaborations with Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs) across social media platforms, with a primary focus on Meta (Facebook & Instagram) and Xiaohongshu (RED) . Drive authentic, story-led partnerships that amplify brand reach, build social proof, and generate high-quality enquiries.
Crisis Communications: Serve as the brand guardian for external communications, managing reputation risks and ensuring timely, appropriate messaging in response to market or operational developments.
Inquiry Team Management
Lead and manage the inquiry team, responsible for responding to prospective family enquiries across all channels (social media, website, phone, and walk-ins).
Set clear performance targets for the inquiry team, including response time and enquiry-to-visit conversion rates.
Ensure the inquiry team delivers a best-in-class experience that reflects our brand voice and values, serving as the critical first touchpoint in the customer journey.
Implement training, systems, and processes to optimize inquiry handling efficiency and effectiveness, ensuring seamless handover to campus admissions teams.
Monitor enquiry volume trends in partnership with the performance marketing function, providing feedback to optimize campaign targeting and messaging.
Stakeholder & Budget Management
Budget Management: Manage a multi-market marketing budget, ensuring fiscal discipline while maximizing growth opportunities. Justify spend with clear ROI analysis.
Team Leadership: Lead, mentor, and develop the team, fostering a culture of creativity, accountability, and data-driven decision making.
Cross-Functional Collaboration: Act as a strategic partner to School team leaders in Hong Kong, Singapore, Bali, and Australia, ensuring marketing initiatives support on-the-ground operational realities.
Community Engagement & Partnerships
Develop and manage network-wide events across the region to strengthen brand presence and community connection.
Establish strategic partnerships with like-minded businesses to offer benefits and promotions to families, enhancing brand affinity and retention.
Evaluate and analyze the effectiveness of partnerships and community initiatives in driving engagement and loyalty.
Qualifications
We're looking for someone who has:
Industry Background: Proven experience in Retail, FMCG, Hospitality, or Premium Services. We are specifically seeking candidates from outside the traditional education sector to bring fresh, consumer-centric thinking and high-velocity marketing practices.
Scope: Bachelor's degree with at least 6 years of experience in increasingly senior positions in Marketing (APAC experience highly preferred).
Skills: Deep expertise in content strategy (editorial calendars, storytelling, video production), digital marketing (SEO, SEM, Social Ads), and analytics tools (Google Analytics).
PR & Influencer Marketing: Demonstrated experience in media relations and managing KOL/KOC partnerships across Meta (Facebook & Instagram) and Xiaohongshu (RED) , with a track record of driving measurable brand lift and conversions.
Inquiry & Sales Support: Experience managing or closely collaborating with inquiry or sales development teams, with a strong understanding of lead management, conversion optimization, and customer journey mapping.
Budget Management: Demonstrated experience managing a significant marketing budget with a clear understanding of ROI and P&L impact.
Analytical & Insight Generation: You don’t just look at data; you interpret it to tell a story and pivot strategy accordingly.
Technology Curiosity: Demonstrates openness to new tools and technologies, including AI, and a willingness to continuously evolve marketing practices.
Bilingual Proficiency: Fluent in English and Cantonese/Mandarin is essential to navigate Hong Kong’s core market, manage local media relationships, and collaborate with KOLs/KOCs.
Growth Mindset: Comfortable with ambiguity, pivoting strategies based on market feedback, and working in a fast-paced, high-growth environment.
Leadership: A track record of leading multi-functional, multi-cultural teams to deliver measurable results.
Team Player with Independence: Ability to work autonomously while collaborating effectively across the organization.
We are on a mission to bring high-quality Montessori education, everywhere. Our approach is focused on empowering a child's growing independence to enable them to flourish in the world.
Our curriculum is high-agency and focused on the individual child, balancing the development of strong executive functioning and practical life skills with a core foundation of knowledge in math, geometry and literacy.
We believe in the limitless potential of every child and the power of a Montessori education to give your child the keys to life. Serving children from birth, from ages 0-12 worldwide.
Visit one of our schools and book a tour today: https://www.guidepostmontessori.com/schools
Offices: 190 S 1st St, Brooklyn, New York 11211, US · 4755 Prosperity Church Rd, Charlotte, North Carolina 28269, US · 1530 N Damen Ave, Chicago, Illinois 60622, US · 226 E Illinois St, Chicago, Illinois 60611, US · 7508 Eldorado Pkwy, McKinney, Texas 75070, US
How many Data & Analytics jobs are open in Hong Kong, Hong Kong S.A.R. right now?
There are currently 543 open data & analytics positions in Hong Kong, Hong Kong S.A.R. listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Data & Analytics roles in Hong Kong, Hong Kong S.A.R.?
Companies currently hiring include HSBC, Jane Street, JPMorganChase, Goldman Sachs, Manulife, among others. Browse the listings above to see every active employer.
Are there remote or hybrid Data & Analytics jobs in Hong Kong, Hong Kong S.A.R.?
Yes — 151 of the 543 open data & analytics positions offer remote or hybrid work (25 remote, 126 hybrid).
How do I apply for Data & Analytics jobs in Hong Kong, Hong Kong S.A.R.?
Each listing links directly to the employer's application page. Apply early — fresh listings get the most recruiter attention in the first two weeks.