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The Marketing Research Manager will lead the end-to-end customer insights and Voice of Customer program to transform feedback into actionable business strategies. They will design research methodologies, consolidate feedback across channels, and present findings to senior stakeholders to drive operational improvements.
Candidates must hold a bachelor's degree in a relevant field and possess 4-6 years of experience in marketing research or customer insights. Proficiency in survey platforms, data visualization tools, and strong analytical storytelling skills are required.
The Marketing Research Manager will lead the end-to-end customer insights and Voice of Customer (VoC) program, transforming customer feedback into actionable business insights. The role is responsible for designing and managing research initiatives, developing customer feedback frameworks, measuring customer experience across key touchpoints, and delivering insights that inform strategic and operational decision-making.
Working closely with Product, Marketing, Customer Service, Growth and Commercial teams, the role will establish standardized research methodologies, consolidate customer feedback across multiple channels, and ensure insights translate into measurable business improvements.
Responsibilities
Translate business questions into clear research objectives and recommend appropriate research methodologies, including quantitative, qualitative and hybrid approaches.
Requirements
•Bachelor’s degree in Marketing, Business, Statistics, Social Sciences or a related discipline.
•Quantitative & qualitative analysis, cross-tabulation, data interpretation, Advanced MS Excel.
•Storytelling & Strategy - Translating raw data into insights, executive report writing, presenting to leadership.
Must have experience in:
Competencies • Strong analytical and critical thinking skills • Strong stakeholder management and communication skills • Ability to simplify complex data into clear business insights • Highly organized with strong project management capabilities • Curious, customer-centric and commercially minded • Able to manage multiple projects simultaneously while maintaining high research quality
Offices: 2750 Burnt Leaf Ln, Newton, North Carolina 28658, US
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