Head of Marketing & Communications (F&B / Hospitality)
Dubai, Dubai, United Arab Emirates · On-site
Senior+
About the Role DEAL Holdings is seeking a Head of Marketing & Public Relations to lead marketing, communications, PR and brand activation across our diverse portfolio of hospitality, F&B, wellness, retail and lifestyle b…
Skills: Strategic Leadership, Brand Strategy, Public Relations, Digital Marketing, Marketing Communications
About the Role DEAL Holdings is seeking a Head of Marketing & Public Relations to lead marketing, communications, PR and brand activation across our diverse portfolio of hospitality, F&B, wellness, retail and lifestyle b…
Skills: Strategic Leadership, Public Relations, Brand Strategy, Digital Marketing, Marketing Communications
About the Role We are hiring a Content Creator to be the creative engine behind the social channels of a portfolio of restaurant brands in Dubai. This is an on-the-ground, in-venue role: shooting Reels at the pass, captu…
Skills: Content Creation, Short-form Video, Social Media Marketing, CapCut, Instagram
About the Role We are hiring a Digital Marketing Executive to own the day-to-day digital performance of a portfolio of restaurant brands in Dubai. Your core focus is digital marketing - planning, running, and optimising …
Skills: Digital Marketing, Content Writing, Content Design, Social Media Strategy, Copywriting
About the Role We are hiring a Digital Marketing Executive to own the day-to-day digital performance of a portfolio of restaurant brands in Dubai. Your core focus is digital marketing - planning, running, and optimising …
Skills: Digital Marketing, Content Writing, Content Design, Social Media Strategy, Copywriting
Location: UAE Reports to: Restaurant Manager / Assistant Restaurant Manager Department: Front of House Employment Type: Full-time Role Overview The Cashier is responsible for processing guest transactions accurately and …
Role Purpose We are seeking an IT Specialist to support the day-to-day technology needs of the business across office, operational, and site environments. The IT Specialist is responsible for maintaining IT infrastructur…
Skills: IT Support, Troubleshooting, Network Infrastructure, System Administration, Hardware Maintenance
Head Chef - Modern British / International Brasserie
On-site
Senior+
The Role We are looking for an established Head Chef to take full ownership of the kitchen - operationally, culturally, and commercially. You will already be running a kitchen at a high-end level and be ready to bring th…
Skills: Kitchen Management, Operational Leadership, Modern British Cuisine, European Brasserie Cooking, Food Cost Control
Role Purpose We are seeking an Arabic Pastry Chef to support the preparation, production, finishing, and presentation of Arabic and Middle Eastern pastries and desserts across our multi-brand F&B portfolio. The Arabic Pa…
Role Purpose We are seeking a Baker to support the daily preparation, production, baking, and finishing of bakery products across our multi-brand F&B portfolio. The Baker is responsible for producing bakery items accordi…
Position Details Department: Projects, Design & Brand Activations Reports To: Head of Design | Head of PMO Direct Reports: Junior Interior Designers, Design Assistants and external design resources, as assigned Location:…
Skills: AutoCAD, SketchUp, Revit, Adobe Creative Suite, Space Planning
Role Overview The Floor Supervisor / Assistant Outlet Manager is responsible for supporting the day-to-day operation of the outlet, ensuring smooth service flow, strong team coordination, and a consistently high standard…
Role Overview The Commis Chef - Tandoor supports the tandoor section by assisting with preparation, basic cooking, service support, and cleanliness while developing core tandoor skills under the guidance of senior chefs.…
Skills: Tandoor Cooking, Mise En Place, Food Safety, Kitchen Hygiene, Marinade Preparation
Role Overview The Chef de Partie - Tandoor is responsible for running the tandoor section, ensuring consistent preparation, cooking, section organisation, and hygiene during both prep and service. This is a hands-on role…
Role Overview The Host / Hostess is responsible for welcoming guests on arrival, managing the immediate front-of-house guest flow, and ensuring a warm, polished, and well-organised first impression in line with the food …
Role Overview The Host / Hostess is responsible for welcoming guests on arrival, managing the immediate front-of-house guest flow, and ensuring a warm, polished, and well-organised first impression in line with the food …
Role Purpose The Chef de Partie - Pastry is responsible for overseeing an assigned section of the pastry kitchen and ensuring the preparation, production, and presentation of pastries, desserts, breads, and baked goods t…
Role Purpose We are seeking a Chef De Partie - Bakery to support daily bakery production across our multi-brand F&B portfolio. The CDP is responsible for producing high-quality bakery items while supporting the Head Bake…
Role Purpose The Head Pastry Chef - Multi Site is responsible for leading pastry development, pastry operations, and pastry team capability across multiple brands, venues, and future central production functions within t…
Role Purpose The In-House Photographer & Videographer will be responsible for visually documenting the development, launch, and ongoing operations of the group’s hospitality, bakery, café, restaurant, bar, retail, and li…
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Full-time
bachelor degree, postgraduate degree, professional certificate
Posted 21h ago
~40 hrs/week
Responsibilities
The Head of Marketing & Communications will lead integrated marketing, PR, and brand activation strategies across a diverse portfolio of hospitality, F&B, and retail businesses. They are responsible for managing multi-brand campaigns, overseeing new venue launches, and ensuring consistent brand reputation across all customer touchpoints.
Requirements
Candidates must possess at least 10 years of marketing experience, including 5 years in a senior leadership role within the hospitality, lifestyle, or F&B sectors. A Bachelor's degree in Marketing, Communications, or Business Administration is required, with a preference for advanced degrees or professional certifications.
Full job description
About the Role
DEAL Holdings is seeking a Head of Marketing & Public Relations to lead marketing, communications, PR and brand activation across our diverse portfolio of hospitality, F&B, wellness, retail and lifestyle businesses.
You will develop and deliver integrated marketing strategies for the corporate Group, individual brands and operating locations - ensuring each holds a distinct market position while aligning with DEAL Holdings' vision, commercial objectives and growth strategy.
Working closely with the Head of PMO & Brand Activations, Head of Brand Development and the Executive Leadership Team, you will lead all pre-opening marketing, launch campaigns, brand activations, PR and customer engagement initiatives for new concepts, new locations, refurbishments, repositioning projects, acquisitions and strategic partnerships.
This role manages simultaneous programmes across multiple brands and sites, ensuring every project launches on time, on budget and with maximum commercial impact - supporting our continued expansion across the UAE, Kingdom of Saudi Arabia and selected international markets.
As custodian of brand reputation, you will ensure every customer touchpoint consistently reflects the quality, values and positioning of DEAL Holdings and its portfolio.
Key Responsibilities
Strategic Leadership
Develop and implement the Group Marketing & PR strategy, aligned to commercial objectives and growth plans.
Prepare annual marketing strategies and budgets across all brands.
Build long-term brand positioning and identify opportunities to grow market share and customer acquisition.
Support acquisitions, new brand launches and market-entry strategies.
Drive innovation across marketing, customer engagement and communications.
Measure marketing effectiveness and continuously improve ROI.
Corporate Marketing & PR
Execute the corporate marketing strategy and build the Group's reputation and leadership profile.
Develop corporate communications, presentations and investment collateral.
Manage Group PR, executive communications, press releases and corporate announcements.
Drive employer branding and manage corporate social media.
Coordinate participation in industry events and conferences.
Develop crisis communication plans and protect Group reputation.
Brand Marketing
Develop individual strategies for each Group-owned and international brand.
Maintain each brand's positioning while ensuring Group alignment.
Oversee annual marketing calendars, seasonal campaigns and promotions.
Manage loyalty and CRM programmes and drive customer acquisition and retention.
Coordinate cross-brand marketing opportunities and ensure consistency across every touchpoint.
Multi-Brand & Multi-Site Portfolio
Manage marketing performance across Group-owned brands, international licensed brands, hospitality, F&B, wellness and retail concepts, existing and new locations, and temporary activations and pop-up concepts.
Prioritise resources across simultaneous projects while maintaining quality and commercial focus.
Launches & Activations
Develop launch strategies for all new brands and locations, working with the Head of PMO & Brand Activations and Head of Brand Development.
Deliver integrated pre-opening campaigns, brand awareness campaigns prior to opening, opening events, VIP launches and media previews.
Coordinate influencer and PR campaigns; produce pre-launch photography, video and content.
Prepare launch budgets and critical paths aligned to project programmes.
Ensure marketing deliverables are completed before operational handover; measure launch performance against KPIs.
Support refurbishments, repositioning and rebranding initiatives.
Expansion & Market Activation
Deliver market-entry strategies across existing and emerging markets.
Support international collaborations, pop-ups and promotional partnerships.
Adapt campaigns to local markets while maintaining Group standards.
Manage agency relationships across multiple territories.
Public Relations
Develop annual PR strategies and manage external agencies.
Build media and industry relationships; secure editorial coverage across print, digital and broadcast.
Coordinate interviews, executive profiling and award submissions.
Monitor public perception, manage reputation and lead crisis communications.
Digital Marketing
Lead website strategy, SEO/SEM, paid digital, Meta and Google advertising.
Oversee social media, CRM campaigns, email marketing and database growth.
Drive marketing automation, digital analytics and online reputation management.
Creative & Content
Oversee campaign artwork, brand identity, photography, videography, advertising creative, social and website content, sales collateral, presentations and internal communications.
Ensure all creative reflects the positioning of DEAL Holdings and each brand.
Commercial Marketing
Partner with Operations and Commercial teams to grow revenue, customer frequency, average spend, reservations, occupancy, event bookings, loyalty and guest engagement.
Partnerships & Sponsorships
Build strategic relationships with media, tourism authorities, malls, hotels, lifestyle brands, influencers and corporate partners to drive brand awareness and commercial value.
Leadership & People Development
Lead, coach and develop the Marketing & PR team and build a high-performance culture.
Conduct performance reviews, develop succession plans and promote cross-department collaboration.
Financial Responsibilities
Responsible for annual marketing budgets, advertising expenditure, PR retainers, agency contracts, campaign budgets, creative production budgets, event budgets, sponsorship investment and digital marketing expenditure. Monitor campaign ROI, control agency budgets, negotiate supplier contracts and produce monthly marketing performance reports.
Decision-Making Authority
Authorised to develop marketing strategies, approve campaign concepts and creative direction, select agencies, manage budgets within delegated authority and lead PR responses. Escalation required for major brand repositioning, significant unbudgeted expenditure, crisis communications, strategic partnerships and corporate reputation matters.