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The Senior Manager of Marketing will lead marketing and PR efforts for the Crooked Media content slate and brand to drive audience growth and engagement. They will manage cross-functional teams, oversee campaign execution, and collaborate with external partners to ensure business goals are met.
Requirements
Candidates must have at least 5 years of experience in marketing or digital media, including 2-3 years of people management experience. Proficiency in managing budgets, ad creative across digital mediums, and strong communication skills are required.
Full job description
At Crooked, we believe the answer to a rising authoritarian movement is a democratic movement powerful enough to fight it and (fingers crossed) defeat it. That means using all the tools at our disposal as a media company to help build a massive, diverse coalition united behind a core set of democratic values: freedom, equality, compassion, and the rule of law.
Job Summary:
Crooked Media is hiring a Sr. Manager, Marketing in the Marketing department, reporting to the VP, Marketing. This position will lead marketing and PR efforts for the Crooked Media content slate and the Crooked brand. You’ll work with cross functional partners agencies to bring your campaigns to life in order to drive demand and audience to the Crooked network and make our brand more famous. You’ll manage one direct report, with the potential to grow your team. For the following strategic priorities, you may collaborate with external partners, managing resources and their integration into projects and the organization.
This role is based out of our Los Angeles, and follows a hybrid schedule based on the job’s needs. We are ideally looking for Los Angeles-based candidates or candidates willing to relocate before the start date.
How You’ll Spend Your Time:
Overseeing marketing for Crooked content, including new show launches
New Show Launches - Manage team to drive go-to-market strategy for new Crooked shows, thinking outside the box to create best-in-class creative marketing campaigns that deliver on business and revenue goals. Work collaboratively across Crooked teams & external partners to lead planning, strategy, project management & execution of campaigns.
Crooked Content Slate - Oversee network and external marketing campaigns for Crooked’s full content slate, including but not limited to podcasts, digital series, and Crooked’s creator program. Lead strategy that both attracts new audiences and keeps existing audiences engaged. Lead cross-functional teams to achieve business goals (including oversight of a direct report on campaign strategy, positioning & tactics) managing day-to-day promo integrations across podcasts & digital channels.
Stakeholder management & collaboration: Represent Crooked as the primary point of contact for Marketing campaigns both internally & externally, leading host & partner relations and presentations, regularly updating Crooked stakeholders on progress, and maintaining clear lines of comms across the company (including content, social, revenue, community & events teams)
Oversee promotional efforts for distribution partnerships - Work with external partners to drive audience and awareness across partner programming (ex: Crooked on MS NOW, SANEtv)
Brand & Talent Comms Planning
Support the VP of Marketing in leading comms & PR planning for Crooked brand & content slate, crafting compelling narratives and pitches to make the brand, content & hosts more famous.
Develop narratives & positioning for Crooked’s brand, new content launches, hosts, and existing slate to drive awareness and affinity for Crooked and it’s talent via press & earned media
Work in close collaboration with Crooked’s PR team, managing comms and team progress, communicating company needs & pushing outside the box thinking & rapid response pitches to capitalize on the news cycle
What You’ll Bring To The Table:
5+ years of experience in marketing and/or digital media
A personable people manager - 2-3 years of experience managing people; you’re a natural teacher, coach your direct reports through their deliverables, and hold them to standards of excellence. Model accountability and ownership over your responsibilities and projects.
Experience balancing budgets and using audience insights & data to inform your work, ensuring all efforts ladder up to business goals and ROI for the company
Experience working on ad creative across digital mediums (audio, video, social)
Excellent verbal and written communication skills
Experience & ability to manage & foster relationships with creators, agents & managers
Familiarity with Google Drive (including Sheets, Slides and more) and Microsoft Office. Comfort using and/or learning reporting tools like Google Analytics, Shopify, Sprout Social, Mailchimp, Megaphone, etc
Media landscape knowledge -A strong understanding of audio marketing (ad formats, audio feed specifications), digital advertising (mobile, influencer, paid social, display) and traditional (OOH, TV, press) channels
Agility -Ability to work effectively in a fast-moving environment, managing multiple projects simultaneously while reacting quickly, dynamically, and strategically
Highly organized and entrepreneurial in spirit
Passion for Crooked’s content and mission is a must!
This job description provides a summary of how you’ll spend your time but is not exhaustive, so other duties may be assigned over time.
Pay and Perks
This position is covered under the Writers Guild of America East Collective Bargaining Agreement and the salary for this role is $125,000.
In addition to your salary, we also offer full-time employees excellent benefits, including:
Paid healthcare
401k match
Generous vacation and paid leave including, sick, bereavement, pregnancy loss, and disability leaves
20 weeks of paid parental leave
Commuter reimbursement or paid parking
Communications stipend
Professional development opportunities
Did we also mention our offices are closed at the end of the year?
About Us
We welcome everyone—as an inclusive workplace, we invite all our employees to bring their authentic, whole selves to work. Our mission and intent is to encourage people from every nation, race/ethnicity, belief, gender, gender identity, sexual identity, disability, and culture to feel respected and valued for their unique contributions to our company.
We approach our work courageously, adapt and improve constantly, and celebrate the wins big and small. We cultivate a culture of creativity and expression at Crooked Media. We hire the best talent, ensure they have the tools and training they need, and set them free. If you have a high degree of ownership and are driven to excel, you’ll fit right in.
Conversations about politics, culture & the world.
Industry
Media Production
Company size
51-200 employees
Founded
2017
Headquarters
Los Angeles, CA
LinkedIn followers
27,710
In 2016, a sane conversation about politics was most needed but hardest to find. Cable news panels, you may have noticed, are not the best.
Twitter is a great place to slowly lose your mind. Everywhere, the work of excellent journalists competes with click-bait, fake news, and whatever Donald Trump is tweeting about. We need a better conversation about politics in this country. That’s why we launched Crooked Media — to talk about politics in a way that doesn’t make you want to throw your phone out the window – with shows and analysis and other forms of sweet, sweet content that inform, entertain, and inspire action. No, we’re not unbiased, we’re not always serious and we’re certainly not always right. But we promise a no-bullshit conversation about politics and culture where you can laugh, cry, scream, ridicule us daily, share your ideas, and hopefully decide that you want to help fix this mess too. That’s it. End of mission.
Check out Crooked's newsletter along with our slate of podcasts including: Pod Save America, Pod Save The World, Lovett or Leave It, Hysteria, Strict Scrutiny, Keep It, Work Appropriate, and What A Day.
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