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Full-time
Posted 14d ago
~40 hrs/week
Responsibilities
Own the end-to-end media measurement framework to drive evidence-based investment decisions across all media channels. Lead strategic measurement initiatives including MMM, attribution, and experimentation while managing the Media Insights Analyst.
Requirements
Requires 5+ years of experience in marketing measurement or media analytics with hands-on SQL and Python skills. Must have proven expertise in MMM, digital attribution, and designing statistically rigorous marketing experiments.
Full job description
INTRODUCTION
At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.
We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.
JOB PURPOSE
Own the measurement framework that powers Burberry’s Media decision-making. Lead the strategic and tactical layers of measurement, including MMM, attribution, audience insight and the omnichannel experimentation programme. Translate data into the actions that drive investment decisions. Set the methodology, standards and tools that the wider Media Planning, Media Partnerships & Media Operations teams operate with and build a strong culture of evidence-based decision-making across all Media.
RESPONSIBILITIES
Measurement Strategy & Framework
Own the end-to-end media measurement framework spanning strategic, tactical and operational layers, ensuring media decisions at every level are grounded in consistent methodology
Define the brand and commercial KPI hierarchy, ensuring every media channel and campaign is measured against the right metric
Set the principles for triangulating between MMM, attribution and experimentation
Continuously evolve the framework as platforms, signals and measurement techniques change. Particularly in response to privacy, signal loss and AI-driven measurement innovation
Develop, plan and manage the holistic media measurement testing roadmap by partnering with Media Operations and Planning teams
Create, update and lead the media taxonomy framework and strategy for the purposes of media insights, MMM, ad trafficking, media data tracking and management
Ownership and management of all media related data, linking with full business results
MMM & Strategic Measurement
Lead the relationship with Burberry’s in-house MMM team; overseeing the brief, model inputs, validation and readout
Translate MMM outputs into clear investment recommendations for Media and Finance
Build the calibration loop between MMM and in-channel measurement, ensuring the two views of performance reconcile and inform each other
Brand Health & Audience Measurement
Build and report on actionable media insights measuring long-term brand equity and short-term omnichannel revenue derived from competitive intelligence, media planning and performance data
Partner with the Insights team and external brand tracker provider on Brand Health Tracker methodology, sample design and outputs
Develop the link between brand metrics (awareness, consideration, brand heat, equity) and media activity, so brand media investment can be enhanced
Lead media audience and customer journey insight that informs Media Planning briefs and Channel strategy
Attribution & Tactical Measurement
Set the attribution methodology used across digital media channels and define the rules for how attribution outputs and MMM are read together
Provide regional and channel-level performance benchmarking that informs Media Plan calibration through the year
Establish clear measurement requirements for every campaign brief in partnership with the Media Planning and Media Operations teams
Validation & Experimentation
Oversee the experimentation programme, including geo tests, incrementality studies, conversion lift and brand lift research
Design tests with statistical rigour, define readout criteria up front, and maintain a learnings library that compounds over time
Use experimentation to validate omnichannel media investment decisions and to recalibrate measurement models
Increase scope of KPIs used within the business, such as LTV, CAC, ROMI
Cross-Functional Collaboration
Partner with the Media Planning Manager and Digital Media Planning Manager, providing the measurement inputs that drive planning decisions and the readouts that close the loop
Work alongside the Senior Manager, Media Operations and the channel experts (SEO, Paid Search / Affiliate / Programmatic, Paid Social) to ensure measurement requirements are built into activation from the outset
Coordinate with Media Operations team and ensure channel-level testing plans are incorporated into the overall, robust measurement programme
Represent media measurement in senior stakeholder forums and translate complex outputs into clear executive narrative
Team Leadership
Direct line management of the Media Insights Analyst
Mentor and develop analytics capability across the wider Media team
Tools, Infrastructure & Governance
Set the requirements for tagging, conversion tracking, server-side measurement (CAPI and equivalents), dashboards and data warehouse provisioning, working in partnership with Media Operations, Data & Analytics and IT.
Own media measurement governance, data quality standards and methodology documentation, ensuring the team operates against a single source of truth.
KNOWLEDGE, SKILLS AND EXPERIENCE REQUIRED
5+ years’ experience in marketing measurement, media analytics, marketing science or media effectiveness, at a brand, agency, consultancy or platform
Hands-on SQL/Python skills and comfort working directly with data platforms and warehouses
Hands-on experience with MMM as either a builder or a sophisticated consumer commissioning models, interrogating inputs, interpreting outputs and calibrating against in-market reality
Strong grounding in digital attribution methodology, including its limits and how to triangulate against other techniques
Experience designing and running marketing experiments ie, geo tests, incrementality, conversion lift, brand lift; with statistical rigour
Experience activating measurement across multiple international markets (EMEA, US, APAC) preferred
Excellent stakeholder management and the ability to translate complex measurement into a clear, confident executive narrative
Experience managing analysts and developing analytics talent
Born from innovation, Burberry is a global luxury brand with a rich British heritage. Now celebrating our 170th year, we continue to build on the pioneering spirit that has defined us since 1856.
Founded by Thomas Burberry, our brand is underpinned by a passion for the outdoors. Thomas Burberry invented the innovative rain-ready fabric gabardine to protect explorers from the elements. In doing so, he created the foundation for the iconic Burberry trench coat, which remains core to the business even today.
Guided by our history of exploration and our shared belief that ‘creativity opens spaces’, our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities.
As a values-driven brand, we are committed to creating the next generation of sustainable luxury and believe that diversity, equity and inclusion are essential to fulfilling our purpose. Fostering an inclusive culture where differences are valued and embraced enables us to be more creative, engaged and make a more meaningful contribution to the world around us.
To discover more about our brand values, visit Burberryplc.com
How many Creative & Media jobs are open in London, United Kingdom right now?
There are currently 4,200 open creative & media positions in London, United Kingdom listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Creative & Media roles in London, United Kingdom?
Companies currently hiring include Private Equity Insights, WPP, Adelphi Group, The Estée Lauder Companies Inc., Amazon, among others. Browse the listings above to see every active employer.
Are there remote or hybrid Creative & Media jobs in London, United Kingdom?
Yes — 2186 of the 4200 open creative & media positions offer remote or hybrid work (138 remote, 2048 hybrid).
How do I apply for Creative & Media jobs in London, United Kingdom?
Each listing links directly to the employer's application page. Apply early — fresh listings get the most recruiter attention in the first two weeks.