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Lead the day-to-day marketing delivery and brand development for Global Studios' podcast portfolio to grow audiences across audio and video platforms. Manage paid social and performance marketing campaigns for podcasts and wider radio brands to optimize reach and efficiency.
Requires strong marketing experience in podcasting, media, or digital content with a proven track record in brand and performance marketing. Must possess deep expertise in paid social, data-driven decision making, and the ability to collaborate with cross-functional teams and agencies.
This role has two core areas of responsibility.
First, it leads the day-to-day marketing delivery for Global Studios’ podcast portfolio - shaping brands from the ground up and delivering campaigns that grow audiences across both audio and video.
Second, it plays a key role in paid social and performance marketing across the wider brand portfolio - leading activity on Podcasts, as well as supporting key radio brands as required, and helping ensure campaigns are well planned, efficiently delivered and clearly measured.
You’ll lead the day-to-day marketing delivery across Global Studios’ podcast portfolio - from building brands for new shows through to delivering campaigns that grow audiences.
Lead day-to-day marketing strategy and delivery for Global Studios’ podcast such as The News Agents and My Therapist Ghosted Me
Own end-to-end 360° campaign planning and delivery for high profile new launches and rebrands
Lead the brand development for new podcasts from scratch - including briefing podcast titles, visual identity, artwork, photoshoots and the creation and delivery of campaign assets
Lead the refresh and repositioning of existing podcasts where needed - evolving brand identity, creative and campaign assets to support growth
Deliver campaigns that are designed for both listening and viewing, with a clear focus on growing audiences across audio and video platforms
Shape campaign positioning, messaging and channel plans for each title, ensuring activity is distinctive, targeted and effective
Work closely with design and production teams to bring brands and campaigns to life at pace and to a high standard
Oversee the development and delivery of all campaign assets, ensuring they are on-brand, audience-led and fit for platform
Act as a key day-to-day marketing contact for Global Studios stakeholders - providing clarity, confidence and strong delivery
Support the Head of Marketing, Media & Podcasts in setting priorities, identifying opportunities and maintaining momentum across the portfolio
Alongside the Global Studios remit, you’ll bring strong paid social and performance marketing expertise - leading campaign delivery for podcasts and supporting paid social activity across the wider brand portfolio, including key radio brands.
Lead paid social planning and delivery for podcast campaigns, ensuring campaigns are set up to perform effectively across the funnel
Support paid social activity across other Global brands, including Capital and Heart, helping deliver campaigns that are audience-led, efficient and effective
Working with agencies to develop platform and channel plans that balance brand-building and performance objectives
Continuously optimise campaign performance - improving efficiency, maximising reach and driving audience growth within budget
Work closely with internal teams and agency partners to ensure campaigns are briefed clearly, delivered well and optimised effectively
Use data, audience insight and performance reporting to inform decisions, improve campaign effectiveness and identify growth opportunities
Support testing and learning across audiences, creative, messaging and platforms to improve outcomes over time
Help build best practice in paid social and performance marketing across the team
You’ll work closely with teams and partners across the business - building strong relationships, aligning activity and helping ensure campaigns are joined up, effective and easy to act on.
Build strong working relationships across Podcasts, Insights, Commercial, Social, Video, Brand and Production teams
Work with agencies and external partners to deliver high-quality work to brief and on time
Contribute to campaign briefing, planning, reporting and optimisation with clear, actionable input
Present campaign plans, recommendations and performance updates clearly and confidently to stakeholders
Help bring teams together around shared priorities, clear roles and strong delivery standards
Raise confidence and capability in digital performance and paid social marketing across the wider team
Think Big - You’ll help shape the marketing for Global Studios’ podcasts, building brands and delivering campaigns that grow audiences across audio and video.
Own It - You’ll have real accountability, leading day-to-day campaign delivery and helping make sure every campaign and every £ works hard.
Keep it Simple - You’ll bring clarity to plans, reporting and performance, turning complexity into action.
Better Together - You’ll work across Podcasts, Insights, Editorial, Commercial and agencies, building strong partnerships to deliver bigger impact.
In your first few months, you’ll have:
Built strong relationships quickly and become a trusted day-to-day marketing lead across Global Studios’ podcast.
Taken ownership of key campaign delivery across launches and in-market priorities.
Established a strong approach to developing and launching new podcast brands, from initial brief through to asset delivery and go-to-market execution.
Supported the refresh and repositioning of existing podcasts where needed, helping keep brands distinctive, relevant and set up for growth.
Established a strong paid social and performance marketing approach that drives both listening and viewing growth.
Improved campaign planning, reporting and optimisation - making performance easier to track, understand and act on.
Spotted early opportunities to improve targeting, creative effectiveness and media efficiency - and turned them into action.
Brought teams and agencies together around clear priorities, strong collaboration and high-quality delivery.
Strong marketing experience in podcasting, media, entertainment or digital content
A strong track record in campaign delivery across brand and performance marketing
Experience building and launching brands or campaigns from scratch, including briefing creative development and overseeing asset delivery
Deep expertise in paid social, with a clear understanding of how to use it across the full funnel
Experience delivering performance marketing campaigns that drive awareness, acquisition and audience growth
Strong understanding of how to market content across both audio and video platforms
Confidence using data, audience insight and reporting to inform strategy, optimise performance and demonstrate impact
Experience working with agencies and cross-functional teams to deliver campaigns to a high standard
Excellent project management skills, with the ability to manage multiple priorities at pace
A natural collaborator with the credibility to build strong relationships across functions
A clear, confident communicator who simplifies complexity and keeps work moving
Passionate about podcasts, audio, entertainment and digital content
Making everyone’s day brighter
The UK and Europe’s largest Radio & Outdoor company, Global is home to respected, national market-leading media brands broadcasting across the UK on DAB & FM and around the world on Global Player, including Heart, Capital, LBC, Capital XTRA, Capital Dance, Classic FM, Smooth, Radio X and Gold Radio. Global Player allows listeners to enjoy all of Global’s radio brands, award-winning podcasts, and expertly curated playlists, in one place in app, on web and on smart speakers. Global is also one of the leading Outdoor companies in both the UK & Europe, with over 253,000 sites reaching 95% of the UK population. Global’s extensive and diverse outdoor portfolio encompasses Transport for London’s Underground network, almost all major UK airports including Gatwick, the UK’s largest portfolio of roadside posters and premium digital screens in prime locations, as well as the UK’s largest network of buses including all major cities. On-air, on Global Player and with our outdoor platforms combined, Global reaches 51 million individuals across the UK every week, including 29 million on the radio alone.
Offices: 30 Leicester Square, London, WC2H 7LA, GB · 11 Brindley Place, Birmingham, England B1 2LG, GB · Temple Quay, One The Square, Bristol, England BS1 6DG, GB · Hemingway Rd, The Red Dragon Centre, Cardiff , CF10 4JY, GB · 1 West Regent Street, 8th Floor, Glasgow, Scotland G2 1RW, GB
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