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Full-time
bachelor degree
Competitive base salary, Annual incentive awards, Health insurance, Welfare benefits, Retirement benefits
Posted 7d ago
Apply by Sep 12
~40 hrs/week
Responsibilities
The External Communications Manager leads media relations, manages proactive and reactive messaging, and develops strategic communications plans to enhance company reputation. They also provide leadership to direct reports and collaborate across functional teams to ensure message consistency and alignment with business priorities.
Requirements
Candidates must possess a bachelor's degree in communications, public relations, or journalism along with 7–10+ years of relevant experience. Proficiency in media platforms like Cision or PR Newswire is required, and experience in regulated industries is preferred.
Full job description
POSITION SUMMARY
The External Communications Manager is responsible for developing and executing strategic external communications that enhance the company’s reputation, strengthen stakeholder trust, and support key business priorities. This role leads media relations, manages proactive and reactive messaging, drives issue-based communications planning, and elevates storytelling around strategic initiatives. The position also provides leadership and guidance to two direct reports, ensuring alignment with organizational objectives and communications priorities.
JOB RESPONSIBILITIES
Media Relations
Serve as a primary point of contact for media inquiries; manage relationships with local, regional, and national outlets
Develop and execute media strategies to proactively position the company and its leadership
Prepare executives and subject matter experts for media engagement, including briefings and key messages
Monitor media coverage and sentiment; provide insights and recommendations to leadership
Manage media distribution platforms and tools, including press release dissemination, media list management, performance reporting, and journalist engagement tracking
External Messaging & Statements
Draft, review, and approve external statements in response to emerging issues and stakeholder inquiries
Develop proactive messaging to support strategic announcements and reputation-building initiatives
Ensure message consistency across channels and alignment with corporate positioning and regulatory expectations
Partner with Legal, Regulatory, and Operational teams on sensitive or high-risk communications
Issues Management & Communications Planning
Lead development and execution of communications plans for issues, crises, and high-profile business developments
Anticipate reputational risks and develop scenario-based messaging and response strategies
Coordinate cross-functional communications to ensure timely and accurate responses
Provide counsel to leadership on communications risks, stakeholder impact, and mitigation strategies
Measure and report on communications effectiveness using media analytics, sentiment analysis, share of voice, and stakeholder engagement metrics
Use AI responsibly as a tool to enhance research, monitoring, drafting and workflow efficiency (and not as a substitute for sound communications judgment, fact-checking, creativity or brand stewardship).
Strategic Storytelling
Develop compelling narratives that highlight company impact and value across key initiatives
Identify opportunities to elevate stories through earned media, digital channels, and executive visibility
Translate complex technical and regulatory topics into clear, engaging messaging
Cross-Functional Collaboration
Partner with Internal Communications, Government Affairs, Regulatory, Operations, and Brand teams to ensure alignment
Support integrated communications campaigns and enterprise-wide initiatives
Collaborate with digital and social teams to amplify messaging
Work with Digital Advocacy team in monitoring traditional, digital, and social media conversations to identify emerging issues, assess reputational risk, and provide actionable insights to leadership
Partner with Internal and Digital Advocacy teams to optimize content for web, social, intranet and multimedia channels to maximize reach and engagement
QUALIFICATIONS (Education & Experience)
Bachelor’s degree in communications, public relations, journalism, or related field required
7–10+ years of experience in corporate communications, public relations, or media relations required
Ideal candidate will have 2 years of management experience.
Experience working with Cision, PR Newswire, Meltwater or related platform required
Ideal candidate will have supervisory experience and experience managing high-profile issues, crisis communications, and executive-level messaging
Experience in regulated industries (e.g., energy, utilities, infrastructure) preferred
Social media experience is a plus
KNOWLEDGE, SKILLS & ABILITIES
Strong writing, editing, and storytelling skills with a focus on clarity and precision
Ability to translate complex information into concise, audience-focused messaging
Strategic thinking with strong executive presence
Strong judgment and ability to operate effectively in high-pressure environments
Effective stakeholder management and ability to influence without authority
High attention to detail and message discipline
Agility and responsiveness in rapidly evolving situations
About Southern Company
Southern Company (NYSE: SO) is a leading energy provider serving 9 million customers across the Southeast and beyond through its family of companies. Providing clean, safe, reliable and affordable energy with excellent service is our mission. The company has electric operating companies in three states, natural gas distribution companies in four states, a competitive generation company, a leading distributed energy solutions provider with national capabilities, a fiber optics network and telecommunications services. Through an industry-leading commitment to innovation, resilience and sustainability, we are taking action to meet customers' and communities' needs while advancing our goal of net-zero greenhouse gas emissions by 2050. Our uncompromising values ensure we put the needs of those we serve at the center of everything we do and are the key to our sustained success. We are transforming energy into economic, environmental and social progress for tomorrow. Our corporate culture has been recognized by a variety of organizations, earning the company awards and recognitions that reflect Our Values and dedication to service. To learn more, visit www.southerncompany.com.
Southern Company invests in the well-being of its employees and their families through a comprehensive total rewards strategy that includes competitive base salary, annual incentive awards for eligible employees and health, welfare and retirement benefits designed to support physical, financial, and emotional/social well-being. This position may also be eligible for additional compensation, such as an incentive program, with the amount of any bonus/awards subject to the terms and conditions of the applicable incentive plan(s). A summary of the benefits offered for this position can be found here https://seo.nlx.org/southernco/pdf/SOCO-Benefits.pdf. Additional and specific details about total compensation and benefits will also be provided during the hiring process.
Southern Company is an equal opportunity employer where an applicant's qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis prohibited by law.
Together with our subsidiaries, we deliver clean, safe, reliable and affordable energy to our 9 million customers. Our focus is doing so with service excellence.
That means we are leaders who take action to meet our customers’ and communities’ needs while advancing our commitment to net zero emissions by 2050. We create community value through energy, social, economic, and environmental progress.
We do this through electric operating companies in three states and natural gas distribution companies in four. Our family of companies draw on diverse energy sources to create the best mix for our service areas, including electricity, natural gas, solar power, carbon-free nuclear, and other sustainable sources.
We leverage our leading distributed energy infrastructure company and other innovative technology to better serve every customer. Our competitive, national generation company serves wholesale customers, and our family includes a fiber optics network, and telecommunications services.
Offices: 30 Ivan Allen Jr Blvd, Atlanta, GA 30308, US
Electric UtilityEnergy InnovationRenewablesNuclear Energy21st Century CoalBiomassCoal Gasificationand Natural GasNatural ResourcesNuclear
How much do Creative & Media jobs in Atlanta, GA pay?
Based on 206 listings with disclosed salaries, most creative & media jobs in Atlanta, GA pay between $40k–$146k per year. Individual offers vary with seniority, company size, and specialization.
How many Creative & Media jobs are open in Atlanta, GA right now?
There are currently 568 open creative & media positions in Atlanta, GA listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Creative & Media roles in Atlanta, GA?
Companies currently hiring include Publicis Groupe Holdings B.V., Warner Bros. Discovery, The Home Depot, Fox Television Stations, Savannah College of Art and Design, among others. Browse the listings above to see every active employer.
Are there remote or hybrid Creative & Media jobs in Atlanta, GA?
Yes — 220 of the 568 open creative & media positions offer remote or hybrid work (45 remote, 175 hybrid).
How do I apply for Creative & Media jobs in Atlanta, GA?
Each listing links directly to the employer's application page. Apply early — fresh listings get the most recruiter attention in the first two weeks.