About THG We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone M…
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Full-time
Bespoke Development Programmes, Upskilling Programme, 25 Days Annual Leave, Bank Holidays, Birthday Off, Enhanced Maternity Pay
Posted 33d ago
~40 hrs/week
Responsibilities
Own and optimize the end-to-end customer lifecycle across CRM channels to drive retention and lifetime value for Myprotein. Plan and execute multi-channel campaigns and automated journeys while utilizing A/B testing to improve conversion rates.
Requirements
Requires proven experience in CRM or retention-focused roles within an ecommerce or D2C environment. Must be proficient with marketing automation platforms and possess strong analytical skills to link CRM activity to revenue.
Full job description
About THG
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.
Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.
From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.
With us, you’ll go further, faster. What are you waiting for?
THG Nutrition is home to some of the best loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, and its family of brands, Myvegan, Myvitamins and MP Activewear. Our brands and people exist to break boundaries; to power and empower those who want more.
Role Overview
The Lifecycle Campaign Manager is responsible for owning and optimising the full customer lifecycle across CRM channels for Myprotein within THG Nutrition, driving retention, repeat purchase, and lifetime value through data-led, multi-channel marketing at scale.
Key Responsibilities
Lifecycle Ownership
Own the end-to-end customer lifecycle across acquisition, onboarding, retention and reactivation
Define and optimise key lifecycle moments that drive engagement, loyalty and repeat purchase behaviour
Identify opportunities to improve customer lifetime value across the full funnel
Segmentation & Personalisation
Develop and refine customer segmentation strategies using behavioural, transactional and lifecycle data
Deliver highly personalised and targeted communications to improve engagement and conversion
Continuously optimise targeting strategies to increase relevance and performance
Plan and execute CRM campaigns across email, SMS, push notifications and on-site messaging aligned to trading calendars and product launches
Build and optimise automated lifecycle journeys including welcome, abandonment, post-purchase, replenishment and win-back flows
Partner with brand, marketing and ecommerce teams to ensure CRM activity supports commercial priorities and revenue targets
Experimentation & Optimisation
Lead structured A/B testing across content, timing, incentives & creative execution
Analyse test results to identify performance drivers & customer behaviour insights
Apply learnings to continuously improve retention, conversion rates & CLTV
Data & Performance Reporting
Monitor and analyse CRM performance across key metrics including open rate, CTR, conversion rate, revenue per send and retention
Translate performance data into actionable insights and strategic recommendations
·Report on campaign effectiveness and lifecycle performance to key stakeholders across the business
Role Requirements
Proven experience in CRM, lifecycle marketing, or retention-focused roles within ecommerce
Strong understanding of customer segmentation, behavioural marketing and lifecycle strategy
Experience working with CRM and marketing automation platforms (e.g. Braze, Bloomreach, Klaviyo etc)
Commercial mindset with ability to link CRM activity to revenue and customer lifetime value
Strong analytical skills with confidence interpreting campaign performance data
Experience working in fast-paced, performance-driven digital or D2C environments
Excellent communication and stakeholder management skills
What’s in it for me?
Career Development
Access bespoke development programmes that have been designed and developed by our in-house L&D team.
Develop your expertise through our upskilling programme that is delivered in partnership with an industry-leading training provider.
Enhanced Leave
25 days annual leave plus bank holidays.
Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!
Enhanced maternity and paternity pay, depending on length of service.
Up to 10 days compassionate leave.
Buy back up to 3 days each year.
Unlock 2 days volunteer leave after 12 months
Wellbeing Support
Access face-to-face and virtual appointments with our in-house GP.
Access our 24/7 Employee Assistance Programme (EAP), which is provided by Bupa.
State-of-the-art on-site gym.
Access to our on-site physio.
Other Perks
Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
Subsidised bus pass from Manchester City Centre to our ICON office.
Up to 50% staff discount on THG brands.
On-site staff shop.
Access to on-site barber.
Know someone who would be perfect for THG? Refer them and get up to £1,000 when they pass their probation.
Anniversary gifts when you hit 5 and 10 years of service.
We are an equal opportunities employer.
We’re committed to creating a diverse and inclusive workplace that allows everyone to thrive, and strongly encourage all candidates from all backgrounds and identities to apply.
Please email [email protected] if you require any additional support or need to make any adjustments to our recruitment process. You don’t need to disclose your disability or condition; you just need to let us know what support you need or changes you need to make. If you’re not sure, we can work with you to explore the available options.
THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.
From a British start-up to a global brand builder 🌎
Industry
Retail
Company size
1,001-5,000 employees
Founded
2004
Headquarters
Manchester
LinkedIn followers
256,359
Total funding
$5.3B
THG is a global consumer brands group, headquartered in Manchester and operating in over 190 markets worldwide.
We're home to some of the biggest names in beauty and sports nutrition - including LOOKFANTASTIC, Cult Beauty, Dermstore, and Myprotein, the world's largest online sports nutrition brand - alongside a portfolio of owned brands.
Founded in 2004, we've grown from a British start-up into a business of over 2,500 people across offices in Manchester, London, Paris, New York, and beyond. What hasn't changed is our pace. We move fast, think big, and give our people genuine ownership from day one.
Whether you're in marketing, tech, manufacturing, finance, or new product development, you'll find more variety here than you'd expect - and more opportunity to shape something that reaches millions of people every day.
See our open roles: https://www.thg.com/careers
Offices: Manchester, GB · Wroclaw, PL · Hong Kong, HK · Kentucky, US · Nevada, US