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$118k–$170k/yr
Full-time
Bonus, Equity, Health Insurance
Posted 8d ago
~40 hrs/week
Responsibilities
The Program Manager will lead cross-functional creative projects, managing relationships with internal teams and external agencies to drive performance marketing assets. They are responsible for optimizing production workflows, managing budgets, and ensuring brand integrity across global campaigns.
Requirements
Candidates must have at least 8-10 years of experience in creative agency or in-house roles with a strong background in performance marketing and cross-functional leadership. Proficiency in data-driven decision-making, AI tool integration, and managing complex, large-scale creative programs is essential.
Full job description
Creative X is a global agency that drives the creative vision for our brands and how they are perceived in the world. We develop the vision for next-generation creative advertising, consumer brand content and experiences for Meta, Facebook, Instagram, WhatsApp and our hardware products.
Our vision is fearless creativity that shapes the future of connection. With some of the industry’s best talent on our team, we create beautiful work that has a purpose. And with an audience of almost five billion across some of the world’s biggest brands, we create brave ideas that demonstrate the full creative potential of our platforms, including innovative creative experiences that advance the practice of advertising.
We believe in attracting and nurturing top talent with a focus on collaboration, community and career development. We have developed effective collaboration models with agencies and our cross-company creative network to ensure a consistent and strong creative narrative for work that reaches an audience across the globe due to the scale of our products.
Responsibilities
Create strong partnerships with Performance Marketers, Brand Marketers, Media, International Marketers, Product Marketers, internal Creative teams and external agencies
In partnership with Integrated Marketing, Performance Media, and Creative, drive the development and optimization of performance assets for integrated campaigns and evergreen digital advertising
Must be highly literate in data & testing and well-versed in understanding how to translate it into roadmap planning, testing agendas, AI tagging and optimization of creative work
Serve as the lead point of contact for our external agency partner, as well as manage cross-functional internal stakeholders
Collaborate with Program Leads to determine how creative projects within the remit of this role fit within a wider business portfolio through the lens of objectives, impact, risks, and resources
Prioritize competing needs with good reasoning and viable solutions across multiple teams and projects
Optimize systems, tools, and standards that improve creative production within the organization
Coordinate the wider team to ensure successful communication and delivery of various performance marketing launches, often with overlapping timelines
Manage workflow for inbound and outbound projects, manage program/production budgets and approvals, requirements for strategic sourcing and procurement, and the development of high-quality assets, prioritizing work based on impact and delivery timelines
Maintain brand integrity across all project deliverables, working closely with Design, Legal, and Product guidance
Mobilize the team towards forward progress, action, and results by anticipating needs and removing obstacles
Minimum Qualifications
8+ years client-facing experience within a creative agency or in-house, in a demonstrably equivalent role
Experience in cross-functional collaboration, organizational design and systems planning
Experience in leading a cross-discipline team and in leading external agency partners
Experience analyzing performance marketing data and translating insights into annual roadmapping, testing agendas, AI tagging strategies, and optimization of creative work
Creative operations experience in setting priorities, problem-solving, optimizing workflows, prioritizing competing workstreams, and negotiation
Experience driving operational efficiency while maintaining high creative quality standards
Experience in creative planning and development, production, editorial, finishing, and delivery/trafficking
Experience across major creative channels and large-scale integrated creative campaigns. This may include but not be limited to: live action, programmatic digital delivery, social, influencer, CRM, web/Ecommerce media integration and/or animation workstreams
Preferred Qualifications
Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
10+ years of experience in creative program management or production within a creative agency or in-house environment
Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
Experience working with a large, global tech company
Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
Experience working as a cross-functional manager within a fast-paced, often ambiguous, start-up environment
Experience with additional creative channels. This may include but not be limited to: large scale integrated campaigns, print, out of home and/or experiential workstreams
$118,000/year to $170,000/year + bonus + equity + benefits
Meta's mission is to build the future of human connection and the technology that makes it possible.
Our technologies help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive and intelligent experiences like virtual reality, wearables and AI to help build the next evolution in social technology.
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For a full listing of our jobs, visit https://www.metacareers.com
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