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Plan and manage PPC strategies for web and app across multiple brands and verticals including casino and sports betting. Optimize campaign performance through keyword targeting, bidding strategies, and collaboration with AdTech and creative teams.
Requires 2-3+ years of experience in PPC management with a preference for app marketing and gaming industry experience. Must be proficient in tools like Google Ads and Apple Search Ads, with strong analytical skills and fluent English.
We are seeking an experienced PPC Manager to join our UK&I Media team. In this role, you will be responsible for planning and managing PPC (Web & App) strategies across multiple brands. You will play an instrumental role in driving new initiatives and projects to expand our activity and grow the channel within our local structure for the UK & Ireland.
You will be reporting directly to the PPC & App Lead, while working closely with other stakeholders in the UK&I Media team and across the wider UK&I cluster, including Marketing, Brand, Creative, AdTech teams and more. In order to drive successful campaigns, you will utilise all the latest solutions and tools from PPC platforms (including Apple Search Ads, Google Ads Web/App, Microsoft Ads and similar).
To succeed in this role, you need to be a self-driven and self-motivated individual - ready to take ownership of multiple accounts. You will drive growth across the accounts by implementing industry leading solutions, whilst working closely with the team and providing mentoring to other colleagues. The ideal candidate will be a positive and adaptable team player, with a problem-solving attitude, and excellent communication and presentation skills.
Planning and managing a wide range of PPC (Web & App) campaigns hands-on across multiple platforms (including Apple Search Ads, Google Ads Web/App, Microsoft Ads and similar), for all verticals (casino, live casino, sports betting) and multiple brands.
Analysing metrics from internal tools and platforms to track campaign performance, continuously optimising keyword targeting and bidding strategies across our accounts, while reporting on the results and achievements to the relevant stakeholders.
Implementing new industry leading solutions and running regular A/B tests across our activity, aligned with the overall goals and KPIs.
Building strong relationships with our key partners including digital media agencies, external digital platform teams and tech vendors.
Navigating complex web tracking and app attribution systems (including MMPs like Appsflyer and SKAdNetwork frameworks) by partnering with AdTech teams to maximise our measurement capabilities across the channel.
Collaborating with Brand and Creative teams to ensure messaging and creatives are aligned and utilise channel best practices.
Staying ahead of platform updates, new ad formats, innovative targeting methods, and emerging media opportunities.
Working closely with the Central Marketing teams to ensure alignment, consistency and best practice sharing across markets.
Ensuring full compliance with regional advertising regulations and other compliance standards.
2-3+ years of experience managing PPC campaigns across Web and/or App (client side or agency). App Marketing experience is preferred.
Gaming industry experience will be considered a big plus.
Hands-on experience working with some of the popular channel platforms and tools (Apple Search Ads, Google Ads Web/UAC and/or Microsoft Ads).
Good knowledge of PPC best practices - from a technical perspective, through keyword optimisation, to performance delivery.
Strong analytical mindset, confident in spotting opportunities for growth and with professional experience in using analytics tools (Tableau/Looker, Google Analytics, Appsflyer or similar).
Excellent communication and interpersonal skills, with the ability to work effectively both independently and as part of a team.
Fluent English is essential for this role, both written and spoken.
At the core of LeoVegas Group is Team Leo. Our culture is our foundation and is what enables us to innovate, build, and lead as we trailblaze our way through the igaming industry. We’re a team of over 2000 innovators, initiators, and groundbreakers working in a fast-paced and agile environment across 19 offices worldwide.
Hybrid working - 3 days per week at the office, with flexibility for 2 days at home
Workation – Take your job on an adventure with our Workation benefit for up to 4 weeks per year (T&Cs apply).
Plenty of time to recharge – 28 days of paid leave, plus all public and bank holidays in England.
Invest in your future – We match pension contributions up to 6%.
Comprehensive healthcare – BUPA coverage, including pre-existing conditions, plus a cashback plan for dental, optical, and other treatments.
Wellbeing allowance – £250 annual allowance for you to invest in your health and wellbeing (T&Cs apply).
A great workplace experience – Talented colleagues, complimentary snacks and drinks, as well as breakfasts and lunches on a weekly basis
A social culture you’ll love – Regular opportunities to attend sporting events throughout the year, plus a quarterly team budget for even more fun.
Support for growing families – Up to 6 months of full pay for maternity leave.
Stay active & save money – Cycle-to-work scheme and gym discounts to keep you moving.
Work in style – at our newly renovated offices at Tailors Corner are just a 2-minute walk from Leeds Train Station.
And there’s more… We’ll share even more perks related to your role when you chat with our Talent Acquisition team!
In our pride, we like to empower our teammates to find their roar and run with their wildest ideas. We don’t wait around for things to happen, we pounce and make it happen!
If you think you would be a good fit for the Leo pride - give us a roar!
LeoVegas Group is a leading international igaming company with a clear vision to create the world’s greatest igaming experience. The Group offers online casino, live casino, and sports betting via 9 brands in 10 jurisdictions. The Group continues to grow rapidly, currently employing over 1,900 people, including at its headquarters in Stockholm and operations hub in Malta. As one of the most innovative companies in the industry, the Group also invests and develops other igaming companies through its investment arm, LeoVentures. In 2022, LeoVegas Group became a subsidiary of the global entertainment company MGM Resorts International (NYSE: MGM). For more information, visit www.leovegasgroup.com.
Offices: Luntmakargatan 18, Stockholm, Stockholm County, SE · Kopparlundsvägen 14, Västerås, Vastmanland County 721 30, SE · Storgatan 29, Växjö, Kronoberg County 352 30, SE · Bisazza Street, The Plaza Business Centre, Sliema, SLM 1640, MT · Corso Italia, 8, Milan, Lombardy 20122, IT
