Job TitleConsumer Protection and Advertising Co-Ordinator LocationAsda House Employment TypeFull time Contract TypePermanent Hours Per Week37.5 Salary Competitive salary plus benefits. CategoryCompliance/Audit Closing Da…
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Full-time
Discretionary company bonus, Company pension, Colleague discount, Virtual GP, Counselling, Health cash plan
Posted 5d ago
Apply by Aug 19
~38 hrs/week
Responsibilities
You will provide practical compliance advice across business functions to ensure adherence to consumer protection and advertising regulations. Additionally, you will lead the creation of policies, support training programs, and investigate regulatory enquiries to drive continuous improvement.
Requirements
Applicants should possess a strong understanding of consumer protection legislation and advertising codes such as CAP and BCAP. You must demonstrate excellent analytical, communication, and stakeholder management skills with experience in developing compliance policies.
Full job description
Job Title
Consumer Protection and Advertising Co-Ordinator
Location
Asda House
Employment Type
Full time
Contract Type
Permanent
Hours Per Week
37.5
Salary
Competitive salary plus benefits.
Category
Compliance/Audit
Closing Date
18 August 2026
Consumer Protection and Advertising Co-ordinator
Are you looking for an opportunity to influence business decisions, drive compliance and support customer trust in a fast-paced retail environment?
As a Consumer Protection and Marketing Co-ordinator within the Legal & Compliance team, you will play a key role in delivering Asda's Consumer Protection and Marketing Compliance Programme. Working across multiple business functions, you will provide practical compliance advice, develop policies and guidance, deliver training, support audits and monitoring activities, and help shape how Asda responds to an evolving regulatory landscape.
This is an exciting opportunity to work on a broad range of consumer protection, advertising and age-restricted sales initiatives, supporting commercial innovation while ensuring legal compliance and customer confidence.
Your Role
As a Consumer Protection and Advertising Co-Ordinator you will:
Provide consumer protection and advertising compliance advice to business teams on a diverse range of matters including; pricing, claims, age restricted sales, and advertising
Support the operation of Asda’s Challenge 25 test purchase programme. Including:
Business support and administration associated with age-restricted sales compliance.
Supporting the review and implementation of new regulatory requirements.
Contribute to readiness activities for new regulator frameworks and assurance programmes such as the Digital Markets, Competition and Consumers Act in relation to Drip Pricing, Customer Reviews, Subscription contracts and Customer Saving Schemes.
Support implementation of new consumer protection legislation such as the Price Marking Order (Amendment) and Deposit Return Schemes.
Monitor developments in retail compliance and recommend appropriate business responses.
Lead the creation, review and maintenance of consumer protection policies, procedures and guidance documents.
Support in the development and delivery of training programmes across key compliance areas, including advertising, environmental claims and consumer protection obligations.
Work collaboratively with stakeholders to identify risks, implement controls and drive continuous improvement.
Investigate and respond to Trading Standards and regulatory by establishing root cause while advising the business on how to resolve consumer protection issues.
Review marketing communications and campaigns across Asda and George brands.
Support responses to Advertising Standards Authority enquiries, complaints and referrals through investigation, corrective actions and root cause analysis.
About You
Applicants should be able to demonstrate:
A good understanding of consumer protection legislation including the Digital Markets, Competition and Consumers Act and the wider regulatory environment.
Knowledge of advertising regulation, including the CAP and BCAP Codes.
Strong analytical, problem-solving and critical thinking skills.
The ability to assess risk and provide practical, commercially focused solutions.
Excellent written and verbal communication skills.
Strong stakeholder management and influencing capabilities.
High attention to detail combined with the ability to understand wider business impacts.
Experience developing policies, procedures, guidance or training materials.
Good organisational skills with the ability to manage multiple priorities in a fast-paced environment.
A collaborative approach and ability to build strong working relationships across business functions.
A proactive mindset with a commitment to continuous improvement.
Everything you'll love
To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.
You will also get an excellent benefits package including:
Discretionary company bonus
Company pension up to 7% matched
15% colleague discount in store and online
Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.
Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated
Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.
We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves
It’s hard for anyone to imagine just how many different career possibilities there are at Asda. Ours is a big business, and beyond the roles you might be familiar with on the shop floor (or on your doorstep), there are hundreds of others you don’t get to see.
In fact, because our business is changing so rapidly, there are new roles being created at Asda all the time. Technology is changing how we do things every day, helping us to reimagine retail to make life better for our customers, in-store and online.
For those with imagination, can-do, integrity and a willingness to embrace change, the possibilities at Asda are limitless. Take a look around and see where a career at Asda could take you.
Offices: Asda House, Great Wilson Street, Leeds, West Yorkshire LS11 5AD, GB