Munich, Bavaria, Germany · Remote OK
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Munich, Bavaria, Germany · On-site
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Munich, Bavaria, Germany · Remote OK
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Munich, Bavaria, Germany · Hybrid
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Munich, Bavaria, Germany · Hybrid
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Munich, Bavaria, Germany · On-site
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Munich, Bavaria, Germany · Hybrid
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Munich, Bavaria, Germany · On-site
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Munich, Bavaria, Germany · Remote OK
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Munich, Bavaria, Germany · Hybrid
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Munich, Bavaria, Germany · On-site
Company Description At the forefront of health technology for over 35 years, Munich-based Brainlab digitizes medical workflows, from diagnosis to therapy, to offer clinicians and patients better treatment possibilities. …
Skills: Design Programs, Analytical Thinking, Communication Skills, Organization, Independent Work
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Design and build automated systems to generate high-quality content from product and sales materials. Own the combined SEO and GEO strategy to increase visibility in traditional search engines and AI answer engines.
Requires a content/SEO professional with experience building AI-assisted workflows and native-level English writing skills. Must be comfortable with ambiguity and have a strong interest in how LLMs are reshaping organic discovery.
At parcelLab, we're reshaping how the world's leading brands manage the post-purchase experience.
Our Post-Purchase Customer Experience platform helps companies like John Lewis, H&M, Farfetch, New Look, IKEA, and others turn operational complexity into powerful customer moments - driving loyalty, retention, and revenue.
This is a chance to take real ownership of SEO and GEO at a company that's actively investing in both. We're bridging a gap before our permanent Organic Growth Engineer hire with a focused freelance engagement — someone who can move quickly, show measurable impact, and help inform what that permanent role becomes.
The Engagement:
Freelance, 2-3 days/week, fully remote (UK/EU preferred, not US), async-first
6 months, with monthly extension reviews after month 3
Entry is via a paid test project, before the retainer begins
What you'll do:
Run an SEO + GEO audit focused on returns (our main organic priority), review our AI citation footprint against key competitors (Narvar, Loop Returns, ZigZag, among others), and ship three fixes - as the paid test project before the retainer begins
Own SEO + GEO strategy and execution: keyword/topic priorities, content production, on-page optimisation
Drive AI-search visibility - getting parcelLab cited by ChatGPT, Claude, Perplexity, and Gemini on post-purchase, returns, and delivery-experience queries
Lead content beyond the blog - page-level content optimisation, website content, partner content, and PR; the strategy for our full off-site and on-site visibility mix sits with this role
Build community and off-site visibility - presence in the communities and sources where our buyers research, and where LLMs source their answers
Differentiate strategy and measurement by market - we operate globally with a focus on the US, UK, and Europe
Propose the 6-month success framework as part of the engagement, covering organic traffic, organic-sourced pipeline, and AI visibility, with a simple monthly readout
Produce all assets yourself end-to-end - you'll have support, but this is a hands-on execution role with a priority on results now
What we're looking for:
Native-level English, strong writer - your assets ship without an editing layer
AI-first: you leverage AI to its full extent across research, production, and workflows, without producing AI slop - editorial judgment is the differentiator
Fully remote; UK-based or native-English talent in EU hubs (Berlin, Amsterdam, Lisbon)
5+ years in SEO/organic growth, B2B SaaS preferred
Hands-on GEO work with proof - citation tracking, llms.txt, schema, entity work - not repackaged SEO
Builder: you've shipped AI-assisted content workflows, not just used ChatGPT
Self-managing: you need a brief and access, not supervision
Bonus Points:
Experience proposing or building measurement frameworks spanning organic traffic, pipeline attribution, and AI visibility
Familiarity with our stack: WordPress, SEMrush, Google Search Console, GA4, HubSpot, Salesforce, Clay, Notion - or strong opinions on what to bring in instead
Track record working with competitors in adjacent post-purchase/returns spaces
6-month success criteria:
Organic traffic: +30% to priority clusters vs baseline, led by returns
Keyword rankings: Top 3 for 5-8 priority terms, and top 10 for 15-20 supporting terms, across US/UK/EU
GEO / AI visibility: Double our AI visibility index from ~25-30% today to 50-60%, with parcelLab cited across our top 10 commercial queries (ChatGPT, Claude, Perplexity, Gemini)
Organic-sourced pipeline: +40% vs baseline, tracked monthly in HubSpot/Salesforce
Who you'll work with:
Reporting to our Director of Marketing on strategy, priorities, and outcomes, and to our Product Marketing lead on day-to-day work, messaging, positioning, and content angles
Supported by Product Marketing, our website/technical lead, Design, active PR freelancers, and a wider network of partners - though you produce all assets yourself end-to-end
How the engagement runs:
Week 1: A 90-minute context download with the Director of Marketing, Product Marketing, and our website/technical lead, plus access to HubSpot, GA4, Search Console, Ahrefs, Notion, and existing shipping studies
Weekly: A 30-minute check-in with Product Marketing; you post an async ship log covering what shipped, what's next, and any blockers
Biweekly: 30 minutes with the Director of Marketing - priorities and outcomes only
Monthly: A metrics readout covering organic traffic, pipeline, and AI visibility
About parcelLab:
parcelLab's platform unifies every touchpoint from customer conversion, order tracking, delivery, returns, and engagement into one seamless ecosystem that not only reduces friction but actively drives repeat purchases, transforming post-purchase into a competitive advantage.
It's all in a day's work for us:
Monitor over six million shipments per day
175+ countries across the globe use our tracking pages
1000+ brands use parcelLab for their post-purchase experience
Shipping data comes from more than 350+ carriers worldwide, including DHL, FedEx & DPD
150+ employees around the globe, driving innovation together
Equal Opportunities:
parcelLab is an Equal Opportunities Employer. We live the motto always joy, always team, always equality, which means we celebrate diversity and do not accept any form of discrimination or harassment. We believe that diversity enriches our experience and allows each of us to deliver the best work possible.
Qualified applicants will receive consideration without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, disability status or other lived experience.
We bring customers and brands closer together 📦
parcelLab is the only truly global enterprise post-purchase software provider, enabling brands to increase top-line revenue, decrease operational cost and complexity, and optimize customer experience in an unprecedented way. Our award-winning post-purchase platform empowers brands to transform mundane operational touchpoints into the most differentiated and personalized experience, creating unique moments of pure joy for their customers. Trusted by over 1000 brands including IKEA, Chico’s, H&M, and Yeti, we actively manage the post- purchase experience across 175 countries and track shipping data from more than 450 carriers worldwide.
Offices: 75 State St, Boston, Massachusetts 02109, US · Kapellenweg 6, München, Bayern 81371, DE · 184 Shepherd's Bush Road, Hammersmith, England W6 7NL, GB
There are currently 858 open technology positions in Munich, Germany listed on Clera. New openings are added daily as companies post roles.
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