Fort Collins, Colorado, United States · On-site
$147k–$217k/yr
Principal Technical Product Marketing Manager, AI Solutions Description - HP is seeking a Principal Technical Product Marketing Manager to help define, position, and accelerate adoption of its AI portfolio, including HP …
Skills: Product marketing, Generative AI, Agentic AI, Python, SQL
Fort Collins, Colorado, United States · On-site
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Fort Collins, Colorado, United States · On-site
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Fort Collins, Colorado, United States · On-site
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Fort Collins, Colorado, United States · On-site
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Fort Collins, Colorado, United States · On-site
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Fort Collins, Colorado, United States · On-site
$144k–$230k/yr
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Fort Collins, Colorado, United States · Hybrid
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Skills: Static Timing Analysis (STA), Timing Closure, ASIC Design, TCL, Perl
Fort Collins, Colorado, United States · On-site
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Fort Collins, Colorado, United States · Hybrid
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Fort Collins, Colorado, United States · On-site
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Fort Collins, Colorado, United States · Hybrid
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Fort Collins, Colorado, United States · On-site
$102k–$147k/yr
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Fort Collins, Colorado, United States · On-site
$102k–$147k/yr
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Fort Collins, Colorado, United States • On-site
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You will define and execute go-to-market strategies for HP's AI portfolio while serving as a technical bridge between engineering, product management, and customers. The role involves creating compelling technical content, leading customer engagements, and driving the adoption of AI solutions through expert positioning.
Candidates must have 8+ years of experience in product marketing, product management, or a related technical discipline with hands-on coding skills in Python and SQL. A bachelor's degree in a technical field is required, along with deep expertise in generative AI, agentic frameworks, and enterprise deployment patterns.
HP is seeking a Principal Technical Product Marketing Manager to help define, position, and accelerate adoption of its AI portfolio, including HP ZGX AI Stations and Agentic AI solutions.
This role is ideal for someone who combines deep technical expertise with strong product marketing fundamentals. You should be equally comfortable discussing model architectures, inference optimization, agent frameworks, open-source AI ecosystems, and developer workflows with engineers as you are translating those capabilities into compelling business value for customers, partners, and executive stakeholders.
You will serve as the bridge between Product Management, Engineering, Sales, and Customers, helping shape product strategy, drive successful launches, and establish HP as a leader in the rapidly evolving AI market. Success in this role requires hands-on experience with AI development workflows, coding, open-source models, and enterprise AI deployments, along with the ability to convert highly technical differentiation into measurable business outcomes.
What You'll Own
Product Positioning & Messaging
Develop differentiated positioning, messaging, and value propositions for HP ZGX AI Stations, Agentic AI solutions, and related AI offerings.
Translate complex technical capabilities into clear, compelling customer value for developers, AI practitioners, IT leaders, and executive buyers.
Build solution narratives around local AI development, AI inference, agentic workflows, enterprise AI adoption, and hybrid AI deployments.
Develop audience-specific messaging for developers, data scientists, IT decision makers, business leaders, and channel partners.
Go-to-Market Strategy & Execution
Define and execute go-to-market strategies for new AI solutions, platforms, and category-defining innovations.
Partner with Product Management and Engineering to bring AI solutions from concept through launch and broad market adoption.
Develop launch plans, readiness programs, customer-facing content, and market activation strategies that drive pipeline growth and customer adoption.
Identify target industries, use cases, buyer personas, and sales motions to accelerate market penetration.
Technical Leadership & Customer Engagement
Serve as a trusted technical advisor to customers, partners, sales teams, and internal stakeholders on AI Stations, AI development environments, inference workloads, and Agentic AI solutions.
Deliver compelling customer presentations, executive briefings, technical workshops, demonstrations, and architecture discussions tailored to both business and technical audiences.
Lead customer conversations on AI architectures, open-source model adoption, AI development workflows, inference optimization, and agentic AI deployment strategies.
Provide technical guidance and best-practice recommendations to customers evaluating AI solutions and deploying AI applications at scale.
Support strategic customer engagements, proof-of-concept initiatives, benchmark reviews, and technical validation efforts.
Partner with Product Management and Engineering teams to influence roadmap priorities based on customer and market feedback.
Mentor junior team members and contribute to the technical development of peers through coaching, knowledge sharing, and best-practice guidance.
Develop and deliver technical training programs for sales teams, partners, customers, and internal stakeholders to increase technical readiness and accelerate adoption.
Act as a subject matter expert on Generative AI, Agentic AI, open-source models, inference, model serving, and enterprise AI deployment patterns.
Technical Marketing & Thought Leadership
Create technical content including white papers, solution briefs, architecture guides, benchmark summaries, competitive analyses, customer presentations, blogs, webinars, and demos.
Develop use cases and solution narratives demonstrating how AI Stations and Agentic AI platforms enable organizations to build, deploy, and scale AI applications and agents locally and within enterprise environments.
Represent HP at industry events, customer briefings, webinars, workshops, partner engagements, and technical conferences.
Establish HP's point of view on emerging AI trends, enterprise AI adoption, and agentic AI technologies.
Customer & Market Insights
Engage directly with AI developers, data scientists, machine learning engineers, solution architects, and enterprise customers to understand market needs and technical requirements.
Lead Voice of Customer initiatives and gather competitive intelligence to influence product strategy and roadmap priorities.
Monitor trends across Agentic AI, AI infrastructure, foundation models, inference technologies, and enterprise AI adoption.
Develop actionable market insights that help shape positioning, product direction, and go-to-market priorities.
Sales & Partner Enablement
Build technical enablement assets including sales presentations, battlecards, competitive comparisons, ROI frameworks, reference architectures, demos, and solution playbooks.
Enable sales teams, channel partners, system integrators, and alliance partners to effectively position and sell HP AI solutions.
Support strategic customer engagements, proof-of-concept initiatives, technical evaluations, and partner programs.
Help field teams articulate HP's differentiated value in AI development, inference, and agentic workflows.
Cross-Functional Leadership
Partner closely with Product Management, Engineering, Business Development, Sales, and Marketing teams to ensure alignment on product strategy and go-to-market priorities.
Influence stakeholders across a highly matrixed organization to drive execution and business outcomes.
Act as the voice of the market while ensuring technical credibility with internal and external audiences.
Required Qualifications
8+ years of experience in Product Marketing, Product Management, Solutions Marketing, Developer Marketing, Solutions Architecture, AI Consulting, AI Engineering, or a related technical discipline.
Coding experience with Python, SQL, JSON, and YAML
Familiarity with GPU/CPU concepts, Windows and Linux environments, Docker, Git, and repeatable experiment practices.
Practical experience building, testing, deploying, or evaluating AI applications, copilots, agents, or machine learning solutions.
Experience working with open-source foundation models such as Llama, Mistral, DeepSeek, Gemma, Qwen, or similar technologies.
Experience with AI development frameworks and tools such as LangChain, LangGraph, Semantic Kernel, Hugging Face, Ollama, vLLM, OpenAI APIs, or comparable platforms.
Expert level understanding of:
Generative AI
Agentic AI
Retrieval-Augmented Generation (RAG)
Multi-Agent Systems
Prompt Engineering
Model Fine-Tuning and Optimization
AI Inference and Model Serving
Model Evaluation and Deployment
AI Orchestration Frameworks
Strong analytical and data-driven decision-making skills.
Knowledge of modern AI development workflows, developer tools, and enterprise AI deployment patterns.
Demonstrated ability to present complex technical concepts to customers, executives, developers, and engineering audiences.
Experience delivering technical workshops, customer briefings, enablement sessions, or conference presentations.
Ability to provide architectural guidance and consult with customers on AI solution design, model selection, deployment strategies, and inference optimization.
Proven track record launching and driving adoption of complex B2B technology solutions.
Excellent verbal, written, and presentation skills across both technical and executive audiences.
Education
Bachelor's degree in Computer Science, Computer Engineering, Software Engineering, Data Science, Artificial Intelligence, or a related technical field, or equivalent practical experience.
Advanced technical degree preferred.
The pay range for this role is $147,050.00 - $216,900.00 USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only). Pay varies by work location, job-related knowledge, skills, and experience.
Benefits:
HP offers a comprehensive benefits package for this position, including:
Health insurance
Dental insurance
Vision insurance
Long term/short term disability insurance
Employee assistance program
Flexible spending account
Life insurance
Generous time off policies, including;
4-12 weeks fully paid parental leave based on tenure
11 paid holidays
Additional flexible paid vacation and sick leave (US benefits overview)
The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.
Equal Opportunity Employer (EEO) -
HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).
Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.
For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"
HP, for your best work.
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