Director of Membership & Loyalty Strategy Growth & Marketing
Plano, Texas, United States · On-site
Senior+
Reports To: Chief Growth Officer (Matt Corey) Role Summary The Director of Membership & Loyalty Strategy is responsible for designing, optimizing, and growing PopStroke's membership and loyalty ecosystem. This leader dev…
Skills: Membership Strategy, Loyalty Program Development, Customer Retention, Customer Lifetime Value Optimization, Pricing Strategy
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Full-time
Posted 22h ago
~40 hrs/week
Responsibilities
Design and optimize PopStroke's membership and loyalty ecosystem to drive recurring revenue and guest retention. Transform customer insights and behavioral data into actionable business strategies and personalized marketing initiatives.
Requirements
Requires 8-10+ years of experience leading membership, loyalty, or CRM strategies for multi-unit consumer brands. Must possess strong analytical skills in pricing, retention modeling, and the ability to influence executive leadership.
Full job description
Reports To:Chief Growth Officer (Matt Corey)
Role Summary
The Director of Membership & Loyalty Strategyis responsible fordesigning,optimizing, and growingPopStroke'smembership and loyalty ecosystem. This leader develops the long-term strategy that drives recurring revenue, guest retention, lifetime value, and frequency of visits byleveragingcustomer insights, analytics, pricing, and loyalty marketing.
Working at the intersection of Growth, Marketing, Digital, Finance, Operations, and Technology, this role transforms guest behavior into business strategy—using data to create compelling membership offerings, loyalty initiatives, pricing strategies, and personalized marketing that deepen guest engagement.
This leader partners closely with the Director of Membership Operations to ensure every strategic initiative is successfully implemented acrossPopStrokevenues. Together, these two leaders create a seamless connection between strategy and execution.
What Success Looks Like
Membership and loyalty become meaningful drivers of recurring revenue.
Guest retention and visit frequency improve year over year.
Churn decreases while member lifetime value increases.
Marketing campaigns are personalized through guest insights and behavioral data.
Pricing and promotional strategies maximize profitability and guest adoption.
Data consistently informs business decisions.
Membership and loyalty become competitive advantages forPopStroke.
Key Responsibilities
Membership & Loyalty Strategy
Own the long-term vision and roadmap forPopStroke'sMembership and Loyalty programs.
Develop innovative strategies that increase acquisition, engagement, retention, and lifetime value.
Continuously evaluate market trends, competitive programs, and guest expectations to evolve the membership experience.
Benchmark against best-in-class loyalty and subscription programs across hospitality, entertainment, retail, travel, and fitness industries.
Solicit ongoing feedback from members and from our management team across our venues
Loyalty Program Development
Design andoptimizeloyalty initiatives that encourage repeat visitation and increased guestspend.
Develop personalized offers, rewards, and engagement strategies based on guest behaviors
Create lifecycle journeys that strengthen emotional loyalty and long-term engagement.
Partner with Digital and Marketing to deliver targeted communications and personalized experiences.
Analytics & Consumer Insights
Analyze guest behavior,purchasingpatterns, visit frequency, and membership engagement.
Monitor key performance indicators including:
Membership acquisition
Retention
Churn
Lifetime Value (LTV)
Visit Frequency
Average Spend
Engagement
Return on Marketing Investment
Build reports that provide actionable insights for executive leadership.
Pricing & Revenue Strategy
Lead pricing strategy formemberships, promotions, and loyalty offers.
Develop business cases for new membership tiers, benefits, and pricing models.
Partner with Finance to maximize recurring revenue and profitability.
Marketing Partnership
Partner with Marketing to build acquisition, retention, and loyalty campaigns.
Inform segmentation strategies using customer data.
Helpdeterminethe right message, audience, timing, and channel for every campaign.
Provide recommendations on CRM, lifecycle marketing, and personalization strategies.
Support the development of digital experiences that improve conversion and member engagement.
Cross-Functional Leadership
Partner closely with Operations, Hospitality, Technology, Finance, and Marketing.
Work alongside the Director of Membership Operations to ensure strategies are executable in the field.
Gather insights from venue operations to continuously refine membership and loyalty initiatives.
Influence organizational decisions through data-driven recommendations.
Qualifications
8–10+ years leading membership, loyalty, subscription, CRM, or customer retention strategy for a multi-unit consumer brand.
Experience building or managing successful loyalty or membership programs atscale.
Strong analytical background withexpertisein customer segmentation, behavioral analytics, and business intelligence.
Experience with pricing strategy, retention modeling, churn analysis, and lifetime value optimization.
Proven ability to partner with Marketing to create data-driven customer growth strategies.
Experience within hospitality, entertainment, retail, fitness, travel, restaurants, or subscription-based businessesstronglypreferred.
Strong executive communication and presentation skills.
Ability to influence cross-functional leaders through data and insights.
Ideal Candidate
The ideal candidate combines the mindset of a growth strategist with the curiosity of a data scientist. They understand that loyalty extends beyond rewards—it is about influencing guest behavior, creating emotional connections, and building long-term relationships that drive sustainable growth.
They are equally comfortable analyzing customer data, presenting strategy to executives, collaborating with Marketing on personalized campaigns, and partnering with Operations to ensure ideas become reality. They have successfully led membership or loyalty programs for a large, consumer-facing brand and are passionate about creating experiences that keep guests coming back.
PopStroke is an Equal Employment Opportunity Employer.
Reinventing mini golf with elevated courses, full-service dining & family-friendly fun.
Industry
Entertainment
Company size
1,001-5,000 employees
Headquarters
Stuart, Florida
LinkedIn followers
13,448
PopStroke is an experiential mini golf and casual dining concept merging a dynamic, technologically advanced, and friendly environment open to guests of all ages. Headquartered in Jupiter, Florida, and partnered with Tiger Woods and TaylorMade, PopStroke locations feature two 18-hole putting courses built entirely with synthetic turf, incorporating fairways, bunkers, and rough. PopStroke's unique amenities include multiple bars with various craft beers, cocktails and wine, on-course mobile app drink delivery, an ice cream parlor, a playground, and a full-service restaurant. PopStroke delivers an unmatched guest experience through cutting-edge technology, providing an interactive and unique golf experience for guests of all skill levels. PopStroke offers various event packages for parties of all sizes and hosts competitive putting tournaments throughout the year, including weekly putting leagues. PopStroke has 13 locations across Florida, Texas, Arizona, Alabama, South Carolina, and Nevada, with 7 additional venues under development and expected to open by the end of 2024.
Offices: 451 SW Federal Hwy, Stuart, Florida 34994, US
How many Sports & Recreation jobs are open in Plano, TX right now?
There are currently 46 open sports & recreation positions in Plano, TX listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Sports & Recreation roles in Plano, TX?
Companies currently hiring include Excel Fitness, Crunch Fitness CR Fitness Holdings, LLC, Life Time Inc., PopStroke Entertainment Group, Cinemark, among others. Browse the listings above to see every active employer.
How do I apply for Sports & Recreation jobs in Plano, TX?
Each listing links directly to the employer's application page. Apply early — fresh listings get the most recruiter attention in the first two weeks.